Source: Caixin.
Author: Zhou Zi Yi
Data released on Friday, June 28th suggests that Apple's smart phone shipments in China increased by nearly 40% year-on-year in May.
In recent months, Apple's efforts to curb the accelerating decline in sales in China have been making significant progress.
According to data released on Friday, June 28th, Apple's smart phone shipments in China in May are expected to increase by nearly 40% year-on-year, continuing the rebound since March.
According to the latest data from the China Academy of Information and Communications Technology (CAICT), the shipments of foreign brand mobile phones in China increased from 3.603 million in the same period last year to 5.028 million in May, an increase of 1.425 million, or 39.6%.
Although Apple is not explicitly mentioned in the official data, it is still the leading foreign phone manufacturer in China's smartphone-dominated market.
This data means that the growth of foreign brand mobile phone shipments can be attributed to Apple's remarkable performance.
Since last year, Apple has been working hard to reverse its business in China. Faced with poor sales, Apple has carried out a series of strategic price cuts in an effort to regain market share.
During the recent "618" promotion season, Apple's iPhone 15 series products even reached the lowest price in history, with the highest sales discount reaching 2,350 yuan.
From the data of the past few months, Apple's efforts to curb the rapid decline in sales are achieving significant results.
Similarly, according to data from the China Academy of Information and Communications Technology, after a wave of large-scale price cuts, iPhone shipments in China increased by 12% in March this year, a significant rebound after sales plummeted in the first two months of this year. In April, Apple's iPhone sales in China soared by 52%.
The data in May continued the momentum of growth since March, reflecting a significant rebound in Apple's mobile phone sales under the promotion of active price reductions and rising consumer demand.
Editor/Jeffy