E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
The COVID-19 pandemic accelerated a trend of customers opting for online shopping rather than retail. Amid a general stagnation of online shopping growth, one small subset of e-commerce has far outperformed the broader online marketplace.
COVID-19疫情加速了顧客選擇在線購物而非實體零售的趨勢。在整個在線購物增長普遍停滯的情況下，一個電子商務的小子集遠遠超過了更廣泛的在線市場。
Industry Trends: The overall e-commerce industry has seen mixed signals in 2024, according to a report filed by Similarweb.
行業趨勢：根據一份由Similarweb提交的報告，整個電子商務行業在2024年看到了不同的信號。
Overall growth in desktop and mobile e-commerce visits grew by 1.4% year-over-year. Visits dropped previously dropped by 3% in 2022.
桌面和移動電子商務訪問的總增長同比增長1.4％。訪問量在2022年前已經下降了3％。
The effects of inflation have acted as substantial headwinds for e-commerce sales. As prices have risen, customers have cut spending in some discretionary categories. A notable exception is in luxury and jewelry, which remain popular among higher-income consumers less affected by inflation.
通貨膨脹的影響對電子商務銷售構成了重大的阻力。隨着價格的上漲，顧客在一些有選擇性的類別中削減了支出。一個值得注意的例外是奢侈品和珠寶，它們仍然受到受通貨膨脹影響較小的高收入消費者的歡迎。
Ultra-cheap online marketplace Temu, owned by PDD Holdings Inc (NASDAQ:PDD), has become immensely popular among consumers given inflationary pressures. Amazon.com Inc (NASDAQ:AMZN) recently announced an initiative to challenge Temu in the "fast fashion," "bargain site" industry.
由PDD Holdings Inc（NASDAQ:PDD）擁有的超便宜的在線市場Temu在通貨膨脹的壓力下變得非常受歡迎。Amazon.com Inc（NASDAQ:AMZN）最近宣佈挑戰Temu在“快速時尚”、“折扣網站”行業的舉措。
Korean Cosmetic Boom: Korean beauty and cosmetics product revenues grew 127% year-over-year on Amazon, higher than the broader beauty category.
韓國化妝品熱潮：亞馬遜上韓國美容和化妝品的收益同比增長了127％，高於更廣泛的美容類別。
Korean culture has become increasingly popular worldwide, largely driven by musical group BTS and Korean movies and television. Additionally, Korean products have been touted by social media influencers concentrated in skincare.
韓國文化在世界範圍內變得越來越受歡迎，主要是由於音樂組合BTS、韓國電影和電視的推動。此外，社交媒體影響者在護膚領域集中，韓國產品備受推崇。
Korean fashion retailer Musinsa, financially backed in part by KKR & Co (NYSE:KKR), grew 250% year-over-year in the U.S.
得到KKR & Co（NYSE:KKR）部分資金支持的韓國時尚零售商Musinsa在美國的年增長率達到了250％。
Beauty brand Olive Young, owned by parent organization CJ Corp (KRX: 001040), saw 69% growth over last year.
父公司CJ Corp（KRX: 001040）旗下的美容品牌Olive Young去年增長了69％。
Electronics Stall: Consumers have opted to limit electronic purchases, seen as non-essential, given inflationary pressures. Year-over-year growth declined by 2.1%.
電子產品停滯：考慮到通貨膨脹的壓力，消費者選擇限制電子購買，認爲其非必要。年增長率下降了2.1％。
Customers, especially in countries such as Vietnam, have increasingly tended to scour for low prices by searching on multiple websites rather than having loyalty at just one.
顧客，尤其是在越南等國家，越來越傾向於在多個網站上搜索低價商品，而不是隻在一個網站上忠誠購物。
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Image: Pixabay
圖片：Pixabay
譯文內容由第三人軟體翻譯。