RWS Global & CAMP Team Up to Bring Immersive Shows to More Families Worldwide
RWS Global & CAMP Team Up to Bring Immersive Shows to More Families Worldwide
CAMP's IP-driven experiences for BBC's Bluey, Disney's Encanto and The Little Mermaid, Universal's Trolls and more will be powered by live entertainment leader RWS Global
CAMP“CAMP”，BBC的《Bluey》、迪士尼的《Encanto》和《小美人魚》，環球影業的《Trolls》等娛樂活動將由領先的實景娛樂公司RWS Global提供支援。CAMP目前經營在亞特蘭大、波士頓、芝加哥、達拉斯、洛杉磯、紐約和華盛頓等七個地點。未來，CAMP將在其標誌性魔法門背後開設兩個新地點，分別位於費城King of Prussia Mall和休斯頓The Galleria，這兩個地點也由RWS Global提供支援。“通過與RWS Global的長期獨家合作伙伴關係，我們可以利用RWS Global的製作服務，爲我們賦能，以放大我們專注於傳遞定義CAMP品牌魔力的活動。”說到CAMP CEO的Jenica Myszkowski。“我們非常高興與RWS Global合作，真正改變我們業務的戲劇側面，爲CAMP的規模發展做好準備。”RWS Global將成爲CAMP巡演像BBC的《Bluey》x CAMP、迪士尼的《Encanto》x CAMP和環球的《Trolls》x CAMP的獨家合作伙伴，以及CAMP新的知識產權展開的合作方，以此推動CAMP擴張。RWS Global將與CAMP合作，通過全面的演出經營和零售服務能力，包括領導定製的CAMP商品產品開發，來繼續提供沉浸式體驗。
NEW YORK, June 27, 2024 /PRNewswire/ -- RWS Global, the world leader in live moments, today announced a long-term, exclusive partnership with CAMP, The Family Experience Company, the destination for young families that inspires and engages kids and grown-ups through its unique combination of play, product and performance. RWS Global, an icon in the creation of and full-scale operation of live entertainment, events, sports, exhibits, brand hospitality and attractions, will bring decades of experience to CAMP's intellectual property (IP) driven show model.
2024年6月27日，世界領先的實景娛樂公司RWS Global宣佈與家庭體驗公司CAMP建立長期獨家合作伙伴關係。該RWS Global總部位於紐約、倫敦、辛辛那提和悉尼，其專門的RWS工作室位於紐約市和英國，爲針對其廣泛的人才和客戶基礎提供服務。RWS Global服務的主要品牌和公司包括劇院、遊輪、體育場、現場場地、公園、度假村等。RWS Global的設計師、創作者、製片人和願景人才團隊提供無與倫比的規模，每天製作超過一百萬個現場體驗，並在全球僱傭超過8000名員工。
RWS Global will power CAMP's expansion as their exclusive partner for touring current shows such as BBC's Bluey x CAMP, Disney's Encanto x CAMP, and Universal's Trolls x CAMP as well as new IP show development as CAMP reaches more families across the country. RWS Global will collaborate with CAMP to continue delivering immersive experiences through their full-scale show operation and retail services capabilities including leading the development of bespoke, CAMP merchandise products.
RWS Global將推動CAMP擴張，成爲其巡演和現有展演活動——如BBC的《Bluey》x CAMP、迪士尼的《Encanto》x CAMP和環球的《Trolls》x CAMP——的獨家合作伙伴，同時還將與CAMP合作開發新的知識產權展演。
"We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences," said Ryan Stana, Founder, Chairman and CEO of RWS Global. "When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP's brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector."
“我們很高興與CAMP團隊合作，他們與我們一樣充滿熱情地創造難忘的家庭體驗，”RWS Global的創始人、主席兼首席執行官Ryan Stana說，“當我們將我們在現場活動策劃、演員篩選和景點方面的無與倫比的專業知識與CAMP的品牌權益和忠誠的受衆結合起來時，我們相信家庭娛樂領域有巨大的增長機會。”
CAMP currently operates seven locations with rotating experiences in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Washington, D.C. CAMP will soon open two new locations with immersive shows behind its signature Magic Door; in Philadelphia at King of Prussia Mall and at The Galleria in Houston, both of which will be powered by RWS Global.
CAMP目前在亞特蘭大、波士頓、芝加哥、達拉斯、洛杉磯、紐約和華盛頓等地點運營七個場館。CAMP即將在費城King of Prussia Mall和休斯頓The Galleria開設兩個新場館，這兩個場館將由RWS Global提供支援。
"Through this strategic partnership, we're unlocking the potential for exponential growth by leveraging RWS Global's production services, empowering us to amplify our focus on delivering what defines CAMP's brand magic."" said Jenica Myszkowski, CAMP's CEO. "We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare CAMP for scale."
“通過這種戰略合作伙伴關係，我們正在利用RWS Global的製作服務潛力，賦予我們放大我們專注於傳遞定義CAMP品牌魔力的活動的力量。”CAMP的首席執行官Jenica Myszkowski說。“我們非常高興與RWS Global合作，真正改變我們業務的戲劇側面，爲CAMP的規模發展做好準備。”
The RWS Global collaboration follows CAMP's recently announced strategic partnership with real estate investment trust Simon and is another major milestone in CAMP's history. "These two partnerships are transformational for CAMP as the company plans to significantly expand its store base across the country in the next few years," said David Abrams, Managing Partner of Velocity Capital Management, speaking on behalf of the investor group. "I am thrilled that RWS Global will be part of the CAMP family and will become an invaluable partner undoubtedly enabling CAMP to continue innovating for its Intellectual Property partners and expand its leadership position in live experiential retail."
RWS Global的合作是CAMP歷史上的又一個重要進展。CAMP最近宣佈與房地產投資信託公司Simon建立了戰略合作伙伴關係。同對投資者團隊的代表David Abrams表示：“這兩個合作關係對於CAMP來說具有轉型性意義，因爲該公司計劃在未來幾年內顯着擴大其在全國的門店數量。”“我非常高興RWS Global將成爲CAMP家庭的一部分，併成爲不可思議的夥伴，無疑是使CAMP繼續爲其知識產權合作伙伴創新並擴大其在現場體驗式零售領域的領導地位的不可或缺的夥伴。”
Ryan Stana, founder, chairman, and CEO of RWS Global will also serve on the CAMP advisory board and provide valuable guidance bringing experiences and shows to life. United by a common vision for enriching experiences and a shared commitment to 'retailtainment', the collaboration between RWS Global and CAMP promises to ignite joy and create unforgettable memories for families everywhere. A link to digital assets can be found here.
RWS Global創始人、主席兼首席執行官Ryan Stana還將在CAMP顧問委員會上提供有價值的指導，推動體驗和演出的生產。RWS Global和CAMP的合作得以實現，是因爲雙方都有着“零售娛樂”共同願景和承諾，爲家庭帶來快樂和難忘的回憶。
About RWS Global
As the world's largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
作爲全球最大的前沿實景娛樂生產商，RWS Global創造有意義的聯繫和定製體驗，從戲劇製作到活動、多媒體等等。2024年，該娛樂業領導者擴展了其能力，涉足實景體育賽事領域，引入了RWS Global Sports。
RWS Global總部位於紐約，倫敦，辛辛那提和悉尼，擁有專門的RWS 工作室在紐約，英國，爲其廣泛的人才和客戶基地提供服務，服務的主要品牌和公司包括蘋果，Azamara，可口可樂公司，公共遊戲，Crayola，歐羅巴-公園，法拉利世界（阿布扎比），原始X製作的朋友體驗，Hard Rock Resorts，好時娛樂和度假村，荷蘭美洲航空，Iberostar Hotels & Resorts，國際板球理事會，不屈運動會，獅門，MSC郵輪，Roompot，橄欖球世界盃，六旗，太空中心休斯頓，TUI集團，張純如，華納兄弟。迪士尼百老匯的獅子王，芝加哥音樂劇，以及以蘿蔔芝士和其他爲特色的音樂會。欲了解更多信息，請訪問rwsglobal.com。
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global's team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
關於CAMP，官網概述：“CAMP是一個有趣，有趣的終點，可通過其獨特的遊戲、產品和演出的結合來激勵和吸引兒童和成年人。我們的場館/體驗策略使得CAMP成爲在美國城市中心地區收穫回報的目的地之一，在這裏我們 控制我們的產業/ differently。CAMP的願景是通過音樂、藝術、舞蹈、繪畫、迷宮、探險和手工藝等創造性活動，激發兒童和家庭的好奇心和想象力。我們爲這個新的門類的體驗提供額外的服務和零售，擴大了我們的能力，使MAGIC近在咫尺。”
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
關於RWS Global，官網概述：“作爲全球最大的前沿實景娛樂生產商，我們創建了有意義的聯繫和定製體驗，從戲劇製作到事件、多媒體等等。我們於2024年進一步發展了我們的富有創造力的實景體育賽事，主要服務於大型品牌和公司、劇院、遊輪、體育場、現場場地、公園、度假村等等。我們從創建者、創作者、製作人、願景人才，提供無與倫比的規模，每天製作超過一百萬個現場體驗，並在全球僱傭超過8000名員工。”
About CAMP
CAMP is the destination for young families. Since 2018, CAMP (The Store with The Magic Door) has created extraordinary immersive retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging families through its unique combination of play, product, and performance. CAMP operates seven retail locations in Atlanta, California, Chicago, Massachusetts, New York, Texas, and Washington, D.C. For more information, visit camp.com or follow along @campstores.
關於CAMP，官網概述：“CAMP是一個有趣，有趣的終點，可通過其獨特的遊戲、產品和演出的結合來激勵和吸引兒童和成年人。我們的場館/體驗策略使得CAMP成爲在美國城市中心地區收穫回報的目的地之一，在這裏我們 控制我們的產業/ differently。CAMP的願景是通過音樂、藝術、舞蹈、繪畫、迷宮、探險和手工藝等創造性活動，激發兒童和家庭的好奇心和想象力。我們爲這個新的門類的體驗提供額外的服務和零售，擴大了我們的能力，使MAGIC近在咫尺。”
關於CAMP，官網概述：“CAMP是一個有趣，有趣的終點，可通過其獨特的遊戲、產品和演出的結合來激勵和吸引兒童和成年人。我們的場館/體驗策略使得CAMP成爲在美國城市中心地區收穫回報的目的地之一，在這裏我們 控制我們的產業/ differently。CAMP的願景是通過音樂、藝術、舞蹈、繪畫、迷宮、探險和手工藝等創造性活動，激發兒童和家庭的好奇心和想象力。我們爲這個新的門類的體驗提供額外的服務和零售，擴大了我們的能力，使MAGIC近在咫尺。”號CAMP（魔法之門商店）是年輕家庭的理想去處。自2018年以來，CAMP一直在創造非凡的沉浸式零售體驗，如藍寶石x CAMP，恩坎託x CAMP和巨齒魚x CAMP等，通過獨特的遊戲、產品和表演的組合激發並吸引家庭。CAMP在亞特蘭大、加利福尼亞州、芝加哥、馬薩諸塞州、紐約、德克薩斯州和華盛頓特區擁有七個零售店。欲獲得更多信息，請訪問camp.com或關注@campstores。
SOURCE RWS Global
RWS Global應該翻譯爲全球貨幣。
譯文內容由第三人軟體翻譯。