McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
McDonald's Corp. (NYSE:MCD) confirmed that its previous attempts to introduce plant-based meat in the U.S. were unsuccessful.
麥當勞公司（NYSE:MCD）確認其之前在美國推出人造肉的嘗試未成功。
The burger chain's customers do not frequent its restaurants for salads or plant-based options, according to Joe Erlinger, McDonald's U.S. chief, who spoke at the Wall Street Journal's Global Food Forum in Chicago.
漢堡連鎖店的顧客並不會因沙拉或純素選擇經常光顧餐廳，麥當勞美國總裁喬·厄林格在芝加哥華爾街日報全球食品論壇上發言時表示。
The trial of the McPlant burger in San Francisco and Dallas did not meet expectations, wrapping up in 2022, reported Bloomberg.
據彭博社報道，麥當勞在舊金山和達拉斯試行的 McPlant 漢堡未達到預期，於 2022 年結束試驗。
Erlinger stated that American consumers are not seeking plant-based proteins from McDonald's, although such products have seen more success in Europe.
厄林格表示，美國消費者並不從麥當勞尋求植物蛋白，儘管這類產品在歐洲獲得了更多成功。
Also Read: McDonald's Announces $5 Value Meal As It Looks To Win Back Customers
另外閱讀：麥當勞宣佈推出5美元套餐，以贏回顧客。
Erlinger noted that if there is a strong demand for salads at McDonald's, the company would consider relaunching them.
厄林格指出，如果麥當勞的沙拉需求強勁，公司將考慮重新推出沙拉。
Instead, McDonald's is focusing on expanding its chicken offerings as this protein has become more popular among its customers.
相反，麥當勞正在專注於擴大其雞肉菜品的選擇，因爲雞肉已經在其顧客中變得更加流行。
McDonald's sells more chicken than beef, driven by the affordability of chicken production. "Chicken is less expensive to produce, and so for a consumer that's looking for more affordable food, chicken is a great option right now," Erlinger explained.
麥當勞銷售的雞肉比牛肉更多，這得益於雞肉生產的費用更低。厄林格解釋說：“雞肉的生產成本較低，因此對於尋找更實惠食品的消費者來說，雞肉現在是一個很好的選擇。”
It is to be noted that Beyond Meat Inc. (NASDAQ:BYND), provider of plant-based meats, such as burgers, sausage, ground beef and chicken has partnered with McDonald's for the McPlant burger.
值得注意的是，提供漢堡、香腸、碎牛肉和雞肉等人造肉的 Beyond Meat Inc.（NASDAQ:BYND）與麥當勞合作推出 McPlant 漢堡。
Price Action: MCD shares closed higher by 0.17% at $257.83 on Wednesday.
股價走勢：週三，MCD 股價上漲了0.17%，報 257.83 美元。
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閱讀下一篇：
- McDonald's Loses Chicken Big Mac Trademark In European Union
- 麥當勞在歐盟失去了雞肉巨無霸商標。
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譯文內容由第三人軟體翻譯。