$1,000 For 5 Weeks: Uber Launches New Program For Car Owners As It Pushes Alternative Modes Of Transport, Including Walking
$1,000 For 5 Weeks: Uber Launches New Program For Car Owners As It Pushes Alternative Modes Of Transport, Including Walking
Uber Technologies Inc. (NYSE:UBER) has initiated a new program, the "One Less Car" trial, to persuade drivers to abandon their vehicles for other modes of transport. The trial is set to run from July 22 to August 25.
Uber Technologies Inc.（紐交所: UBER）已啓動新計劃，試行“減少一輛汽車”計劃，以勸導司機放棄使用汽車並改用其他的運輸方式。該計劃計劃從7月22日至8月25日運行。
What Happened: On Thursday, Uber unveiled this initiative to promote a lifestyle less dependent on cars. The trial will select up to 175 participants from the U.S. and Canada who will give up their cars for five weeks. Instead, they will rely on alternate modes of transportation such as walking, public transit, cycling, and rideshare.
發生了什麼：週四，優步推出了這個倡議，旨在促進更少使用汽車的生活方式。試驗將從美國和加拿大選擇最多175名參與者，並要求放棄汽車使用五週。相反，他們將依賴其他運輸方式，例如步行、公共交通、騎自行車和拼車。
Uber will offer selected participants $1,000, based on the average monthly cost of vehicle ownership in the U.S., to use alternative transportation options. These options will include public transit, Lime e-bikes, and e-scooters bookable in the Uber app, car rentals, and rideshare.
優步將提供選定參與者1000美元作爲替代交通方式的費用。這些選項將包括公共交通、Lime電動自行車和電動滑板車，可在優步應用中預訂，租車和拼車。
The company has collaborated with the Behavioural Insights Team, a research consultancy firm specializing in behavioral science, to assess the impacts. Participants will document their experience throughout the trial, noting what transportation alternatives they use and the impact on their everyday experiences.
該公司已與行爲洞見團隊(Behavioural Insights Team)合作，後者是一家專門從事行爲科學研究的諮詢公司，旨在評估影響。參與者將在整個試驗期間記錄自己的經驗，記錄他們使用的交通選擇以及對他們日常生活經驗的影響。
Why It Matters: Uber's "One Less Car" initiative comes at a time when the company is trying to spread awareness about the reintroduced ridesharing service, UberX Share, after suspending the option during the pandemic.
爲什麼很重要：優步的“減少一輛汽車”計劃是在公司試圖擴大UberX Share拼車服務的認知度之際推出的。這個選項在疫情期間暫停，現在重新推出。
Uber also launched a shuttle service in May for users to reserve a seat on a local shuttle service and join others heading to the same destination, such as sporting events, concerts, and airports. These services aim to provide affordable transportation options and reduce the number of cars on the road.
優步還在5月份推出了一項接駁服務，讓用戶在當地接駁服務上預訂一個座位，並與其他人一起前往同一個目的地，例如體育賽事、音樂會和機場。這些服務旨在提供負擔得起的交通選擇，並減少道路上汽車的數量。
However, safety concerns and skepticism about the financial feasibility of autonomous taxis, as expressed by former Uber executive Emil Michael in June, pose challenges to Uber's vision of shared rides and a car-light lifestyle.
然而，對於自動駕駛出租車的安全擔憂和財務可行性的懷疑，正如前優步高管Emil Michael在6月表示的那樣，對優步共享乘車和輕量化汽車生活方式的願景構成了挑戰。
Price Action: Uber stock was down 0.14% at $70.75 in premarket trading on Thursday after closing at $70.85 on Wednesday, according to Benzinga Pro.
股價表現：根據Benzinga Pro的數據，週四盤前交易中優步的股票下跌0.14%，報70.75美元，週三收於70.85美元。
Photo via Shutterstock
圖片來自shutterstock。
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯
譯文內容由第三人軟體翻譯。