Worcester Railers HC Streamline Their Sales Process and Enhance Fan Engagement With KORE's Ticketing Platform
Worcester Railers HC Streamline Their Sales Process and Enhance Fan Engagement With KORE's Ticketing Platform
NEW YORK, June 27, 2024 /PRNewswire/ -- KORE, the premier provider of partner, fan and business intelligence solutions for the sports and entertainment industry, and Massachusetts-based ice hockey team Worcester Railers HC are thrilled to announce their first-ever partnership. The Railers will leverage KORE's industry-leading Ticketing platform to optimize their hockey ticket sales and lead distribution operations.
KORE是體育和娛樂行業首屈一指的合作伙伴、粉絲和業務智能解決方案提供商，和位於馬薩諸塞州的冰球隊Worcester Railers HC非常高興地宣佈他們的首次合作伙伴關係。Railers將利用KORE業界領先的票務平台來優化其冰球門票銷售和線索分發運營。
David Aitken, VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, highlighted the critical need for an automated feed of ticketing data to streamline the sales process and improve lead distribution. "We wanted systems that worked together seamlessly," said Aitken. "With KORE, we get automated pipeline reporting and the ability to push data back into our ticketing system via KORE's Ticketing Data Manager (TDM) feature, which is crucial for our operations."
Worcester Railers的票務銷售和企業合作伙伴副總裁David Aitken強調了自動化票務數據供應線的關鍵性，以簡化銷售流程並提高線索分發。Aitken表示：“我們希望系統可以無縫協作。KORE可以提供自動化管道報告以及通過KORE的票務數據管理器（TDM）功能將數據推回我們的票務系統，這對我們的運營至關重要。”
Immediate Benefits and Strategic Goals
即時利益和戰略目標
In the short term, the primary goal for the ticketing team is to integrate their CRM with KORE's ticketing platform to work sales leads more effectively with easy access to additional fan demographic and preferences information. The comprehensive platform also facilitates lead distribution and enables the launch of marketing campaigns directly from the Fan Finder tool within the platform.
短期來看，票務團隊的主要目標是將他們的CRM集成到KORE的票務平台中，通過輕鬆訪問其他粉絲人口統計數據和偏好信息，更有效地處理銷售線索。綜合平台還促進了線索分發，並允許在平台內的Fan Finder工具中直接啓動營銷活動。
Looking ahead, the Worcester Railers aim to develop a comprehensive reporting suite. This suite will provide automated reporting directly from their ticketing system, enhancing the team's ability to analyze and act on ticket sales data. Additionally, there are plans to add KORE's Sponsorship & Partner Management solution to manage their partnership investments, further streamlining their operations.
展望未來，Worcester Railers的目標是開發全面的報告套件。這個套件將提供直接從他們的票務系統中自動報告，增強球隊分析和行動門票銷售數據的能力。此外，還計劃添加KORE的贊助和合作夥伴管理解決方案來管理其合作伙伴投資，進一步簡化其運營。
Proven Track Record and Support
經歷過KORE平台的優勢，曾在團隊方面擔任過職務的Aitken對KORE將爲Worcester Railers帶來的好處表示信心。Aitken指出：“親身體驗了KORE平台的優勢後，我知道這是我們的正確選擇。此外，KORE提供的持續戰略和成功支持使他們從其他解決方案提供商中脫穎而出。”
Aitken, who has used KORE's platform in previous roles on the team side expressed confidence in the benefits that KORE will bring to the Worcester Railers. "Having experienced the advantages of KORE's platform firsthand, I knew it was the right choice for us. Plus, the ongoing strategy and success support from KORE set them apart from other solution providers," Aitken noted.
Worcester Railers決定採用KORE的票務平台，凸顯他們對創新和運營卓越的承諾。這次合作伙伴關係有望顯著增強他們的銷售流程和粉絲參與策略。
The Worcester Railers' decision to adopt KORE's Ticketing platform underscores their commitment to innovation and operational excellence. This partnership is expected to significantly enhance their sales processes and fan engagement strategies.
KORE是參與營銷解決方案的全球領導者。超過900個品牌、場館和體育組織信任KORE的工具和平台作爲管理資產和衡量合作伙伴效果的真相來源，並獲得跨所有渠道的實時洞察。通過贊助管理和評估、票務和粉絲互動以及數據管理和分析，KORE的雙向網絡將企業贊助商、贊助物業和他們的粉絲聯繫起來，提供有助於增強粉絲體驗、做出更明智決策並使市場和運營團隊花費時間在最重要的事情上的解決方案。有關詳細信息，請訪問KORESoftware.com或關注我們的LinkedIn或Twitter。
About KORE
KORE是一家領先的、受信任的，提供關鍵物聯網解決方案和服務的先驅、領導者和信賴的顧問。我們通過簡化物聯網的複雜性，賦能各種規模的組織提高運營和業務成果。我們深厚的物聯網知識和經驗、全球範圍內的影響力、定製化的解決方案和部署能力加速並實質性的影響了客戶的業務成果。
KORE is the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organizations trust KORE's tools and platform as a source of truth to manage assets and measure partnership impact, with real-time insights, across all channels. Through Sponsorship Management and Evaluation, Ticketing and Fan Engagement, and Data Management and Analytics, KORE's two-sided network unites corporate sponsors, sponsorship properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters. Learn more at KORESoftware.com or follow us on LinkedIn or Twitter.
關於Worcester Railers
About Worcester Railers
Worcester Railers Hockey Club成立於2016年，是一支位於馬薩諸塞州的職業冰球隊，是紐約島民（NHL）的自豪ECHL附屬隊。Worcester Railers HC以社區爲本的方式，在2018-19、2019-20和2020-21賽季獲得ECHL頒發的聯盟社區服務獎。Railers旨在在文化中心提供負擔得起的家庭娛樂，並致力於在冰面上和冰面外提供令人興奮和引人入勝的粉絲體驗。
Founded in 2016, the Worcester Railers Hockey Club is a professional ice hockey team based in Worcester, Massachusetts and a proud ECHL affiliate of the New York Islanders (NHL). With a community first approach, the Worcester Railers HC was recognized by the ECHL by receiving the league-wide Community Service Award in 2018-19, 2019-20, and 2020-21. The Railers aim to provide affordable family fun in downtown Worcester and are dedicated to providing an exciting and engaging fan experience both on and off ice.
KORE的源泉
SOURCE KORE
KORE是體育和娛樂行業首屈一指的合作伙伴、粉絲和業務智能解決方案提供商，和位於馬薩諸塞州的冰球隊Worcester Railers HC非常高興地宣佈他們的首次合作伙伴關係。
譯文內容由第三人軟體翻譯。