According to a report by CBRE Group Capital Advisors, AllinMedia reported that after multiple meetings with Yip Siming, CFO of Sands China (00880.HK), they believed that Sands China is positioning The Parisian Macao as a mid-market customer-oriented resort. The group is "creating a revival story" under the leadership of Chairman Ho Fong-fung and the new management team. The group is formalizing its business and actively introducing the company to global investors.

The report believes that Sands China not only increases hotel traffic, but also improves operational efficiency. They hope to reposition The Parisian Macao's marketing strategy. Although measures such as adding new dining facilities, cross-asset cooperation, and launching new marketing plans take time to take effect, they see Sands China's new development momentum.

In addition, the report quoted Sands China's management as saying that they hope to increase The Parisian Macao's market share of gambling revenue by more than double in the long term (over the next two years), reaching 5%. Although these goals are ambitious, the company has formulated a series of strategies, including property repositioning and capital expenditure control, strengthening marketing measures, and improving the connectivity of the entire asset base, hoping to increase market share in the next few years. The group plans to add 10 new dining facilities at The Parisian Macao in the next 12 months.