Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada, Highlighting the Benefits of Laser Projection to Enhance the Moviegoing Experience
Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada, Highlighting the Benefits of Laser Projection to Enhance the Moviegoing Experience
Laser by Barco exhibitors include AMC Theatres, Cinemark, Cineplex, B&B Theatres, Elevate Entertainment Group, National Amusements and Malco Theatres
Barco的激光放映系統展商包括AMC Theatres，Cinemark，Cineplex，B＆B Theatres，Elevate Entertainment Group，National Amusements和Malco Theatres。
LOS ANGELES, June 26, 2024 /PRNewswire/ -- Barco, the leader in laser cinema solutions, today revealed the launch of its new "Laser by Barco" marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With "Laser by Barco," moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.
2024年6月26日洛杉磯/PRNewswire——激光影院解決方案領導者Barco今天推出了其新的“Laser by Barco”市場營銷活動，以幫助大衆了解激光投影觀看電影的獨特優勢。“Laser by Barco”讓電影觀衆享受到更多——更亮，更豐富的色彩和更多的對比度——讓電影生動地呈現在大屏幕上，超越以往的感受。
The campaign is now live in movie theaters with Barco Laser Projection across the U.S., and on digital and social platforms, with global markets expected to follow over the coming months. Initially, Laser by Barco marketing initiatives will run in theaters including Cinemark, B&B Theatres, Elevate Entertainment Group, National Amusements, and Malco Theatres, among others. Rollout of Barco Laser messaging at Cineplex Canada is planned to launch later this year. Watch here.
該活動現在在美國所有使用了Barco激光放映系統的電影院以及數字和社交平台上推出，預計未來幾個月會在全球市場上發佈。最初，Laser by Barco的營銷舉措將在電影院內，包括Cinemark，B＆B Theatres，Elevate Entertainment Group，National Amusements和Malco Theatres等電影院運行。在加拿大Cineplex的Barco Laser消息發佈計劃於今年晚些時候推出。
The campaign includes an all-new global cinema trailer that will run on-screen prior to the start of each movie, showcasing the cinematic brilliance laser projection technology brings to theaters, including brighter, crisper on-screen images and an increased color gamut. Additional assets include the launch of a new moviegoer website, in-lobby displays, digital banner ads, creative social media campaigns, and Laser by Barco branding throughout the customer journey in theaters.
該活動包括一部全新的全球電影預告片，將在每部電影開始前在屏幕上播放，展示激光投影技術爲電影院帶來的電影絕妙體驗，包括更亮，更清晰的屏幕圖像和更大的色域。額外的資產包括推出新的電影觀衆網站，在展廳中顯示，數字橫幅廣告，創意社交媒體運營和Laser by Barco品牌推廣在電影院內的整個客戶旅程中。
"This campaign was developed to make the benefits of laser projection technology accessible and relatable to every moviegoer," said Adam Cassels, VP Marketing, Barco Cinema. "Barco is proud to work with our cinema partners to bring the differentiation of laser to life for consumers in North America and beyond."
“本次活動旨在讓激光投影技術的益處對每個電影觀衆都具有可訪問性和相關性，”Barco Cinema的副總裁市場Adam Cassels說。“Barco很自豪與我們的電影合作伙伴一起爲北美和其他地區的消費者帶來激光的差異化體驗。”
"Since its launch, laser projection has been rapidly adopted in theaters worldwide," added Carl Rijsbrack, SVP Strategy & Marketing, Barco Cinema. "With this new campaign, we're giving audiences a peek into the groundbreaking Barco technology that is changing the way movies are delivered and experienced. The Barco team is passionate about delivering exceptional cinema and we are excited to share that passion with moviegoers through this initiative."
“自推出以來，激光投影技術已迅速在全球各地的電影院中得到應用，”Barco Cinema的高級副總裁策略與市場Carl Rijsbrack補充道。“通過這個新的活動，我們向觀衆展示了顛覆性的Barco技術，這種技術正在改變電影的傳遞和體驗方式。Barco團隊熱情地致力於提供卓越電影體驗，我們很高興通過此舉措與電影觀衆分享這種激情。”
In addition to the unparalleled visual benefits, Laser by Barco is an environmentally responsible solution, consuming as much as 70% less energy than the standard Xenon lamp-based projector. Laser technology has a smaller carbon footprint overall, with less heat dissipation, lower HVAC needs, the elimination of waste from consumables and lamp disposal, and a longer lifespan.
除了卓越的視覺效果之外，Laser by Barco是一種環保型解決方案，消耗的能量比標準的氙燈投影儀少多達70％。激光技術整體上具有更小的碳足跡，散熱量更小，低HVAC需求，消除了消耗品和燈泡處理的廢物，並具有更長的壽命。
For more information on "Laser by Barco," visit
有關“Laser by Barco”的更多信息，請訪問
About Barco
關於Barco Barco總部位於比利時科特賴克，是一家領先的可視化、網絡和協作技術公司。它的創新解決方案推動了醫療保健、企業和娛樂市場的發展。Barco成功的核心是3000多名敬業的“遠見者”，他們每個人都通過技術推動變革。
Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco's success are over 3,000 dedicated 'visioneers', each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. 2024
總部位於比利時科爾特賴克的Barco是一家全球領先的可視化、網絡和協作技術公司。其創新解決方案推動了醫療保健、企業和娛樂市場的進步。Barco的成功源於超過3,000名充滿激情的“visioneers”、每個人都爲藉助技術推動變革貢獻自己的力量。Barco在歐洲股票交易所（BAR）、路透社（BARBt.BR）和彭博社（BAR BB）上市，在2023年實現了10.5億歐元的銷售額。有關更多見解，請訪問或與我們聯繫，包括X、Linkedin、Youtube、Instagram和Facebook。Barco。視野未來。2024年資料來源：Barco，Inc。
SOURCE Barco, Inc.
源自Barco公司。
譯文內容由第三人軟體翻譯。