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MINISO Opens New Paris Flagship on Champs-Elysées, Breaking Sales Record and Marking Major Step in Global Expansion Strategy

MINISO Opens New Paris Flagship on Champs-Elysées, Breaking Sales Record and Marking Major Step in Global Expansion Strategy

名創優品在香榭麗舍大街開設全新旗艦店，創下銷售記錄，標誌着其全球擴張策略邁出重要一步。
PR Newswire ·  06/26 20:54

PARIS, June 26, 2024 /PRNewswire/ -- MINISO, the global lifestyle brand known for its fun, affordable, design-led products, celebrated the grand opening of its brand-new flagship store in Paris on Saturday, June 22nd. The prime location, situated at 104 Avenue des Champs-Elysées, places MINISO right in the heart of the city's most iconic shopping district, nestled among the world's most famous luxury brands and just steps away from the Arc de Triomphe. The grand opening created a buzz in the city, and the store even achieved a new MINISO record for single-day sales outside of mainland China.

2024年6月26日，全球風格生活品牌名創優品在巴黎開設全新旗艦店，該品牌以設計驅動、價格親民、趣味十足的產品而著稱，慶祝儀式於6月22日星期六舉行。nd這個地理位置極佳的旗艦店位於讓浪漫之城更加美麗的香榭麗舍大街104號，坐落在城市最具標誌性的購物區，與世界上最著名的奢侈品牌並列，距離凱旋門僅幾步之遙。這次盛大開幕活動在城中熱鬧非凡，該店甚至在中國大陸以外實現了名創優品新的單日銷售紀錄。

MINISO in Paris
名創優品在巴黎
The new MINISO Champs-Elysées brings an eye-catching design to the famous avenue
新開的名創優品香榭麗舍旗艦店擁有一流的設計風格，成爲這條著名大道上的一道亮麗風景線。
The new flagship features IP collections such as Sanrio, Disney and Barbie
新旗艦店推出了包括Sanrio、迪士尼和Barbie在內的知識產權產品系列。
The grand opening drew large crowds as the store broke MINISO's overseas single-day sales record
隨着該店創下名創優品境外單日銷售紀錄，盛大的開幕儀式吸引了大量人潮。

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