Under the deep plowing of the two core service hubs of "family doctors" and "retirement butlers", Ping An Health (01833) has recently made further progress in the construction of its core service hub for "retirement butlers".
On June 24, Ping An Home Elderly Care and Sanya Nursing Vocational College signed a strategic cooperation agreement. According to the agreement, the two sides will develop comprehensive cooperation in the field of housekeeper talent training delivery, nursing service provider commission training, and innovative experimental projects for elderly living in the future.
It is understood that China Ping An launched the "Ping An Butler" elderly care brand in 2022, officially entering the "insurance + home-based care" track. After that, Ping An successively released the "care-living body" and "living-living body" modes for home-based care.
Among them, the "care-living body" mode mainly cuts into the rehabilitation nursing service, focusing on solving the problems of uneven service quality and lack of unified standards in door-to-door rehabilitation nursing services; and the "living-living body" mode is committed to the aging transformation of the living environment, reducing the risk of elderly people living at home and improving the convenience of their lives.
This strategic cooperation between Ping An Home Elderly Care and Sanya Nursing Vocational College is another innovative initiative in the field of industry-university cooperation after the "care-living body" and "living-living body".
It is worth mentioning that "retirement butler" and "family doctor" are the two core hubs of Ping An Health. Among them, in the field of "insurance + home-based care", home-based care has covered more than 60 cities nationwide, and more than 100,000 customers have accumulated home-based care service qualifications, and customers have a good overall evaluation.
As a part of the "retirement butler", this strategic cooperation between the two parties integrates resources and complementary advantages, and will deliver more high-quality professional talents in the field of domestic elderly care to China. It will become Ping An's innovative practice in exploring the road of Chinese-style elderly care.
In China's "9073" retirement pattern, more than 90% of the elderly will choose home-based elderly care. At present, there are more than 44 million disabled and semi-disabled elderly people in China, and this group has an increasingly strong demand for home-based care and rehabilitation nursing services.
At the same time, issues such as unbalanced and insufficient supply in the development of the nursing industry, insufficient convenience in obtaining nursing services, low education level and inadequate training of service personnel, and uneven service quality are still prominent.
How to meet the needs of a large-scale group for elderly care, and improve their quality of life in retirement, is urgently needed for the whole society to pay attention to and explore.
In addition to the already released "care-living body" and "living-living body", China Ping An will also launch the "love-living body" and "medical-living body" one after another in the future, creating a set of "four-living body" home-based care models, deepening the exploration of the "insurance + home-based care" model, and providing customers with better service.
Looking to the future, Ping An Home Elderly Care will continue to strengthen its services and standards, control service quality, continue to upgrade the three-in-one housekeeper service, upgrade the emergency response mechanism, and deliver more proactive care to the elderly. In terms of service coverage, Li Dug, the chairman and CEO of Ping An Health, said that it will continue to expand its offline service coverage to more than 70 cities in the second half of this year.
Under the current trend of deepening aging, China Ping An is continuously deepening its "comprehensive finance + medical and elderly care" strategy, committed to providing professional "financial advisors, family doctors, and retirement butlers" services, supporting the construction of the third pillar of elderly care, and better meeting people. Demands for health and elderly care, and contributing to the development of the country's elderly care cause.