The New York Times Plans Shift Of Top Podcasts Behind Paywall To Boost Revenue Amid Growing Digital Subscriber Base: Report
The New York Times Plans Shift Of Top Podcasts Behind Paywall To Boost Revenue Amid Growing Digital Subscriber Base: Report
The New York Times (NYSE:NYT) is reportedly planning to move its top podcasts behind a paywall, a move aimed at generating new revenue from the format.
據報道，《紐約時報》（紐交所：NYT）計劃將其頂級播客節目移到付費牆後面，旨在從這一格式中獲得新的營業收入。
What Happened: The New York Times intends to make most of its podcast shows accessible only through a subscription service, reported The Wall Street Journal, citing people familiar with the matter.
發生了什麼：據熟悉此事的人士透露，據《華爾街日報》報道，紐約時報打算讓其大多數播客節目僅通過訂閱服務獲得。
The publisher is considering offering only the three most recent episodes of "The Daily" to nonsubscribers, and making new episodes of its "Serial" show exclusive to subscribers for an initial period. These plans are still evolving and could change.
該出版社正在考慮僅向非訂戶提供“每日”的最近三集，以及讓其“串行”節目的新集在初始期間僅提供給訂戶。 這些計劃仍在不斷演變，並可能發生變化。
Podcasts have proven to be a popular medium among listeners and provide news organizations with a way to expand the reach of their journalism. After years of substantial investment in podcasting and a proliferation of shows, many media companies are now strategizing the future of the format and how it can best serve their core business.
播客已被證明是聽衆中受歡迎的媒介，併爲新聞機構擴大其新聞報道領域的影響力提供了一種方法。 經過多年對播客的大量投資和節目的大量增加，許多媒體公司現在正在制定這種格式的未來以及如何最好地爲其核心業務提供服務。
The Times is expected to gradually move more shows behind the paywall with the goal of eventually tying most, if not all, to a subscription service. It has also discussed making archives of its shows available only to subscribers, although these plans are still in flux.
預計《紐約時報》將逐步將更多節目移至付費牆後面，最終將大部分節目，如果不是全部，與訂閱服務綁定。 它還討論了僅向訂閱用戶提供其節目檔案的計劃，儘管這些計劃仍在流動中。
Subscribers are expected to be able to listen to the shows across podcast platforms such as Spotify and Apple Podcasts. The Times would continue to sell ads against its podcasts.
預計訂閱用戶可以在諸如Spotify和Apple Podcasts等播客平台上收聽這些節目。《紐約時報》將繼續對其播客銷售廣告。
The New York Times did not immediately respond to Benzinga's request for comment.
《紐約時報》沒有立即回應Benzinga對其置評請求。
Why It Matters: The decision to move podcasts behind a paywall comes as NYT continues to see growth in its digital subscriber base. In the first quarter, the company reported a net increase of 210,000 digital-only subscribers, bringing the total to 9.91 million. This growth was primarily driven by bundle and multiproduct subscriber additions. Overall, the company has about 10.55 million subscribers, including 640,000 print subscribers, which saw a decline of about 10%.
它的決定將播客節目移至付費牆後面，這恰逢《紐約時報》繼續看到其數字訂閱基數的增長。在第一季度，該公司報告淨增長了210,000名僅數字訂戶，將總數增至9.91百萬人。 這種增長主要是由捆綁和多產品訂戶的增加推動的。 總體而言，該公司擁有大約1055萬名訂戶，其中包括64萬份印刷訂戶，這些訂戶看到下降約10％。
The Times reported sales of $594 million for the first quarter, marking a 5.9% year-over-year increase and surpassing the consensus estimate of $591.91 million.
《紐約時報》爲第一季度報告了5.94億美元的銷售額，同比增長5.9％，超過了一致預期的591.91億美元。
Podcast advertising growth in the U.S. slowed last year, but revenue is expected to grow 12% this year, reaching over $2 billion. The Times has also launched its Times Audio app, featuring various podcasts and audio content from other publishers, according to the report.
去年，美國的播客廣告增長放緩，但預計今年收入將增長12％，達到20億美元以上。 根據報道，該公司還推出了其時報音頻應用，該應用包括來自其他出版商的各種播客和音頻內容。
Price Action: The New York Times Co. stock closed at $50.22 on Tuesday, down 1.16% for the day. In after-hours trading, the stock remained unchanged. Year to date, the stock has increased by 4.93%, according to the data from Benzinga Pro.
價格行動：《紐約時報》股票在週二收盤時報50.22美元，下跌1.16％。盤後交易中，股票保持不變。 根據Benzinga Pro的數據，年初至今，該股上漲了4.93％。
Image Via Shutterstock
圖片來自Shutterstock。
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
本報道使用Benzinga Neuro生成，並由Kaustubh Bagalkote
譯文內容由第三人軟體翻譯。