Source: Caixin.
According to the latest recall statement, Tesla has delivered a total of 10,525 Cybertrucks this year, with an average monthly delivery of 1,754. At the Tesla shareholder meeting in June, Musk announced that Tesla had already achieved its goal of producing 1,300 Cybertrucks per week and stated that the goal of producing 2,500 per week will be achieved by the end of the year.
$Tesla (TSLA.US)$Tesla confirmed its fourth recall of Cybertruck on Monday. In a letter to the National Highway Traffic Safety Administration (NHTSA) of the USA, it pointed out that the front wipers of the Cybertruck may fail due to excessive current and affect the visibility of the front windshield.
In this letter, Tesla also disclosed the number of Cybertrucks to be recalled, a total of 11,688. Industry analysts pointed out that this is equivalent to the sales data of the Cybertruck, which can provide early sales reference for the market.
Cybertruck started small-scale production in November last year. According to a previous recall document, the company delivered 1,163 pickups in December last year. Simple calculations indicate that Tesla delivered a total of 10,525 Cybertrucks in 2024, with an average monthly delivery volume of 1,754.
However, this number is obviously not consistent with Musk's commitment at the Tesla Shareholders' Meeting two weeks ago. At that time, Musk revealed that Tesla had achieved a record of producing 1,300 Cybertrucks per week (equivalent to a monthly output of about 5,200), and by the end of 2024, Tesla's target output was 2,500 Cybertrucks per week (monthly output of about 10,000).
What's even more embarrassing is that Musk has always emphasized that Cybertruck's future annual sales will reach 250,000, which is equivalent to twice the production target at the end of this year and nearly 12 times the target delivery volume in reality.
Early competition
Some observers believe that Cybertruck's production target may be too far from reality. If it is calculated based on the assumption of producing 2,500 Cybertrucks per week, half of the production capacity (250,000 vehicles) of Tesla's Austin plant will be Cybertrucks.
On the other hand, producing 2,500 Cybertrucks per week is not only a huge burden on Tesla's production capacity, but also a challenge for the consumer market.
According to data from consulting firm Cox Automotive, in the first quarter of 2023, the best-selling electric pickup truck in the United States was Rivian R1T, with quarterly sales of 6,213 vehicles, while the sales of the car fell to 3,261 vehicles in the first quarter of this year. Another popular electric truck, the Ford F-150 Lightning, surged from 4,291 vehicles in Q1 last year to 7,743 vehicles this year. Cybertruck's quarterly sales were 2,803 vehicles.
Cox Automotive pointed out that although Cybertruck's sales volume has been increasing, and it has surpassed Rivian in May, it still faces considerable competitive pressure. The electric truck market is still in its early stages of competition, and production and consumer demand will ultimately determine who will win the market share.
At the same time, the intensive recalling of Cybertruck may also make consumers hesitate to buy it. Musk himself warned investors that the electric vehicle industry is in a transitional period and will face certain difficulties in demand and sales in the short term.
Tesla is expected to announce its overall delivery volume for the second quarter next week. Wall Street expects the delivery volume for Q2 to be about 441,000 vehicles, higher than Q1's 386,800 vehicles but lower than the same period last year's 461,000 vehicles.
Tesla is expected to announce its overall delivery volume for the second quarter early next week. Wall Street expects Q2 delivery volume of about 441,000, higher than Q1's 386,800 but lower than the same period last year's 461,000.
Editor/tolk