Meta Vs. Alphabet: Meta Accelerates On AI While Google Has Revenue, Earnings Advantage, Bank Of America Says
Meta Vs. Alphabet: Meta Accelerates On AI While Google Has Revenue, Earnings Advantage, Bank Of America Says
Both Meta Platforms Inc (NASDAQ:META) and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) have seen historic gains throughout Big Tech's rally in 2023 and 2024.
Meta Platforms公司（納斯達克：META）和Alphabet公司（納斯達克：GOOG）（納斯達克：GOOGL）都在2023年和2024年的大型科技行業的繁榮中看到了歷史性的增長。
One analyst is highlighting positive and negative signs for both companies.
一位分析師爲雙方公司的正面和負面方面提出了關注。
The Meta and Alphabet Analyst: Bank of America analyst Justin Post maintained Buy ratings for both Meta (price target of $550) and Alphabet (price target of $200.)
Meta和Alphabet分析師：美國銀行分析師賈斯汀·波特爲Meta（目標股價爲550美元）和Alphabet（目標股價爲200美元）維持買入評級。
Meta's Advantages: Post is generally more bullish on Meta than on Alphabet, highlighting artificial intelligence as a key catalyst for Meta's positioning.
Meta的優勢：波特通常對Meta比對Alphabet更看好，強調人工智能是Meta定位的關鍵推動因素。
"For Meta, positives include AI integrations and new Gen-AI creative tools driving higher usage, ROI and incremental ad spend (positive) while risk is growing capex and headcount intensity for AI investments. Overall, we believe this factor favors Meta."
“對於Meta而言，正面因素包括人工智能集成和新的Gen-AI創新工具帶來的更高使用率、回報率和追加廣告支出（積極），而風險則在於人工智能投資的成本和人員密集度不斷上升。總體而言，我們認爲這個因素有利於Meta。”
Additionally, Meta seems poised to benefit from U.S. legislative action against TikTok while Alphabet faces increased competition from OpenAI and Bing.
此外，Meta似乎有望在美國針對TikTok的立法行動中受益，而Alphabet面臨着來自OpenAI和Bing等競爭對手的增加競爭。
Both Meta and Alphabet are facing substantial regulatory risks from the U.S. Department of Justice and the European Union. Bank of America's regulatory expert believes that the investigations and cases into Meta are slightly weaker than those into Alphabet.
Meta和Alphabet都面臨着來自美國司法部和歐盟的巨大監管風險。美國銀行的監管專家認爲，Meta的調查和案件略微弱於Alphabet。
Alphabet's Advantages: Post believes there is more upside with Alphabet than Meta on near-term earnings. Alphabet has periodically laid off employees as a means of cost-cutting. Meta aggressively pursued cost-cutting in 2023 but seems disposed toward AI investment and headcount growth in 2024.
Alphabet的優勢：波特認爲，就近期收益而言，Alphabet比Meta更具上漲空間。Alphabet定期裁員以節約成本。Meta在2023年積極追求成本削減，但在2024年似乎更傾向於進行人工智能投資和人員增長。
On revenue, the analyst believes that deceleration in revenue growth will hit Meta harder than Alphabet.
在營業收入方面，該分析師認爲，營收增長的減緩將對Meta的影響更大。
"Search revenue growth to decelerate 5pts from 14% in 1Q'24 to 9% in 4Q'24 & YouTube 6pts from 21% in 1Q'24 to 15% in 4Q'24 while Meta ad revenue growth is expected to decelerate 14pts from 27% in 1Q'24 to 13% in 4Q'24. While Meta's absolute growth is higher, we think less expected deceleration favors Alphabet," Post said.
“搜索收入增長從2024年第一季度的14％降至2024年第四季度的9％，YouTube收入增長從2024年第一季度的21％降至2024年第四季度的15％，而Meta廣告營收增長預計將從2024年第一季度的27％降至2024年第四季度的13％。雖然Meta的絕對增長更高，但我們認爲預期減緩對Alphabet更有利，”波特表示。
Price Action: At the time of writing, Alphabet traded at $182.33, up 1.74%. Meta traded at $509.85, up 2.19%.
價格行動：撰稿時，Alphabet的交易價格爲182.33美元，上漲1.74％。Meta的交易價格爲509.85美元，上漲2.19％。
Also Read: EU Charges Microsoft with Anti-Competitive Practices Over Teams Bundling
另請參閱：歐盟指控微軟團隊捆綁的反競爭做法。
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譯文內容由第三人軟體翻譯。