Dolphin Subsidiary The Digital Dept. Selected by Global Consumer Brand Crocs to Execute Comprehensive, Multi-Faceted Influencer Program
Dolphin Subsidiary The Digital Dept. Selected by Global Consumer Brand Crocs to Execute Comprehensive, Multi-Faceted Influencer Program
LOS ANGELES, CA / ACCESSWIRE / June 25, 2024 / The Digital Dept., a subsidiary of Dolphin Entertainment (NASDAQ:DLPN), is proud to announce its selection by Crocs, a global leader in innovative footwear, to execute a comprehensive influencer strategy for Crocs' latest product line, the Getaway Sandals. Through their work with brands like Crocs and other major companies, The Digital Dept. solidifies its position as a key player in the $24 billion influencer marketing industry.
Dolphin Entertainment（納斯達克股票代碼：DLPN）的附屬機構The Digital Dept.很榮幸宣佈其被全球創新鞋類領導品牌Crocs選中，執行Crocs最新產品系列Getaway Sandals的全面影響者策略。通過與Crocs和其他主要公司合作的經驗，The Digital Dept.鞏固了其在240億美元影響營銷行業中的重要地位。
This full-funnel marketing approach for Crocs Getaway Sandals leveraged influencers to drive engagement across both paid and earned channels. The campaign ran from April to June 2024, and upon completion, the Crocs S2 Getaway Sandals influencer program successfully garnered more than 5 million impressions, a reach of 3.9 million, 248,000 engagements, and over 13,000 link clicks.
Crocs Getaway Sandals 的此次完整營銷方案利用了影響者推進了付費和獲得渠道的參與度。該活動自2024年4月至6月進行，完成後，Crocs S2 Getaway Sandals影響者計劃成功獲得了超過500萬的曝光次數，達到了390萬的覆蓋範圍，248,000的參與度和超過13,000的鏈接點擊量。
The initiative began with an exclusive brunch event that brought together 23 stylish content creators for an intimate brunch overlooking the Hollywood Hills. For the event, The Digital Dept. leveraged their clients and influencer network to produce this influencer brunch aimed at generating content surrounding the new collection.
This full-funnel marketing approach 初始於一次專屬早午餐活動，邀請了23位時尚內容創作者一起俯瞰好萊塢山。The Digital Dept.依靠其客戶和影響網絡爲此次影響者早午餐製造內容，以推廣新系列。品牌。
With a meticulously detailed itinerary at The London Hotel in Beverly Hills, The Digital Dept. team produced the full event, from sourcing the venue and vendors to creating a beautiful tablescape and common spaces for multiple picturesque moments.
The Digital Dept. 團隊在比佛利山（Beverly Hills）的倫敦酒店（The London Hotel）的行程安排上做了詳細規劃，從選址和供應商到爲多個風景如畫瞬間創造美麗的桌面設置和公共空間的生產。
To elevate the organic seeding effort, The Digital Dept. developed a custom, personalized mailer positioning the Crocs Sandal as the ideal travel footwear.
爲了提高有機種植的效果，The Digital Dept.搭建了定製的，個性化的郵寄服務，將Crocs Sandal定位爲理想的旅行鞋類。
Following the event, The Digital Dept. launched a social campaign enlisting additional influencers to extend the narrative beyond the event. Through captivating content on TikTok and Instagram, the campaign continued the conversation, amplifying the allure of the Getaway Sandal collection and deepening engagement with Crocs' target audience.
活動結束後，The Digital Dept.開展了社會影響力活動，通知更多的影響者將故事延續到活動以外。通過TikTok和Instagram上令人着迷的內容，這項活動延續了對Getaway Sandal系列的吸引力，加深了Crocs的目標受衆的參與度。
"Being chosen to execute such a comprehensive program for a global brand like Crocs truly showcases the next-level work our team is capable of," said Sarah Boyd, Co-CEO of The Digital Dept. "From conceptualizing creative events from whole cloth to executing impactful social campaigns, our team continuously sets the bar higher in the influencer marketing industry."
The Digital Dept.的聯合執行官Sarah Boyd表示，“能夠被全球品牌像Crocs這樣選擇執行如此全面的計劃，真正展示了我們團隊的水平有多高。從概念化創意活動到執行有影響力的社交活動，我們的團隊在影響者營銷行業中不斷提高標準。”
About The Digital Dept.
關於The Digital Dept.：The Digital Dept.是一家領先的全方位影響者營銷和人才管理公司，提供品牌戰略和創作者代表。Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept.是您了解關於影響者的所有事情的來源。The Digital Dept.代表超過200位獨家管理的創作者，社會足跡跨越各個垂直領域，促進品牌合作和創意策略，以在線和離線環境建立影響者業務。通過生動的事件和創意郵寄等現場體驗，公司有效地利用了社交影響力的力量。由Sarah Boyd和Ali Grant領導的The Digital Dept.是影響力的全球選擇。該公司在洛杉磯，紐約，納什維爾和邁阿密均設有辦事處。了解更多內容，請訪問TheDigitalDept.com或在社交媒體@thedigitaldpt上關注我們。
The Digital Dept. is a leading full-service influencer marketing and talent management firm, providing brand strategy and creator representation. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. Representing over 200 exclusively-managed creators with a social footprint of 200 million across various verticals, The Digital Dept. facilitates brand partnerships and creative strategies to build influencer businesses both on and offline. Through live experiences such as captivating events and creative mailers, the company effectively harnesses the power of social influence. Led by Sarah Boyd and Ali Grant, The Digital Dept. is the go-to for all things influencer. The company has offices in Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or follow us on social media @thedigitaldpt.
Dolphin Entertainment是一家知名的獨立娛樂營銷和製作公司。通過其子公司42West、The Door和Shore Fire Media，該公司爲電影、電視、音樂、遊戲和酒店等行業的頂級品牌提供專業的戰略營銷和宣傳服務。這三家公關公司一直排名美國前50強公關公司。Viewpoint Creative和The Digital Dept.通過完整的創意品牌營銷和製作能力、社交媒體和影響營銷服務來補充這些工作。Dolphin的子公司Special Projects爲媒體、娛樂和時裝行業高端客戶提供人才預訂服務和活動製作服務。Dolphin的傳統內容製作業務由被提名艾美獎的首席執行官比爾·奧多德（Bill O'Dowd）創建，已經制作了多部長片和獲獎的數字系列。Dolphin還與IMAX簽訂了數年合作協議，共同製作特色紀錄片，其中“The Blue Angels”是這一合作的第一個項目。欲了解更多信息，請訪問dolphinentertainment.com。
About Dolphin Entertainment, Inc.
關於Dolphin Entertainment，Inc。
Dolphin Entertainment is a prominent independent entertainment marketing and production company. Through its subsidiaries, 42West, The Door, and Shore Fire Media, the company offers expert strategic marketing and publicity services to top brands in the film, television, music, gaming, and hospitality industries. All three PR firms have consistently ranked among the top 50 PR firms in the United States. Viewpoint Creative and The Digital Dept. complement these efforts with complete creative branding and production capabilities, as well as social media and influencer marketing services. Dolphin's subsidiary, Special Projects, provides talent booking services and event production for high-end clients in the media, entertainment, and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin has also entered into a multi-year agreement with IMAX to co-produce feature documentaries, with "The Blue Angels" marking the first project of this collaboration. To learn more, visit: dolphinentertainment.com.
Crocs是全球創新鞋類領導品牌之一。
Contact:
聯繫方式：
James Carbonara/Hayden IR
(646)-755-7412
james@haydenir.com
James Carbonara/Hayden IR
(646)-755-7412
james@haydenir.com
SOURCE: Dolphin Entertainment, Inc.
來源：Dolphin Entertainment, Inc。
譯文內容由第三人軟體翻譯。