Physician's Weekly and Figure 1 Strengthen HCP Engagement With Creation of New Parent Company Formedics
Physician's Weekly and Figure 1 Strengthen HCP Engagement With Creation of New Parent Company Formedics
– Under Formedics, Physician's Weekly and Figure 1 retain their own names and brands –
在Formedics的領導下，Physician's Weekly和Figure 1保留各自的名稱和品牌。
– Formedics launches with an adaptive AI-driven engagement platform that furthers personalized HCP content experiences –
Formedics推出了一款自適應人工智能驅動的互動平台，進一步提供個性化的HCP內容體驗。
– Deeper data insights and peer connections revolutionize healthcare engagement for pharmaceutical and life science brands –
更深入的數據洞察力和同行連接革新了藥品和生命科學品牌的醫療健康互動。
BASKING RIDGE, N.J., June 25, 2024 /PRNewswire/ -- Physician's Weekly ("PW"), a trusted healthcare brand connecting healthcare professionals (HCPs) and their patients through point-of-care (POC) and digital solutions, and Figure 1, a leading digital case collaboration tool and mobile app for HCPs, today announced the launch of its new parent company Formedics, LLC ("Formedics"). Under the same leadership as PW, Formedics launches with the introduction of a dynamic new proprietary HCP engagement and marketing platform that leverages the power of trusted peers, colleagues, and opinion leaders to shape content, create relevant experiences, and drive impact.
新澤西州巴斯金裏奇，2024年6月25日/美通社/--連結醫療保健專業人士（HCP）與其患者的值班衛生醫生雜誌Physician's Weekly（“PW”）以及領先的醫療保健app的數字案例協作工具Figure 1，今天宣佈推出其新的母公司Formedics，LLC（“Formedics”）。在PW的領導下，Formedics推出了一款新型的HCP互動和營銷平台，它利用了值得信任的同行，同事和意見領袖的力量來塑造內容，創造相關體驗和產生影響。
Formedics' platform combines audiences from PW and Figure 1, allowing pharmaceutical and life science brands to seamlessly access data insights to effectively reach HCPs across a distinctive mix of channels: POC, mobile app, and digital. The platform uses adaptive learning AI technology that's powered by a proprietary mix of first- and third-party data, algorithms, and machine learning to provide health education content that's highly personalized and curated for the purpose of maximizing relevance and advertising effectiveness for HCPs. Each HCP interaction improves future targeting precision and uncovers deeper insights into how and why care decisions are made. The platform's technology reveals each HCP's unique journey, enables discovery of relevant content, aligns brand messaging, and effectively impacts clinicians' knowledge and prescribing behaviors.
Formedics平台結合了PW和Figure 1的受衆，允許藥品和生命科學品牌無縫地訪問數據洞察以有效地覆蓋POC，移動應用和數字渠道的HCP。該平台使用自適應學習AI技術，由第一方和第三方數據，算法和機器學習混合驅動，爲了最大化HCP的相關性和廣告效果而提供高度個性化和精心策劃的健康教育內容。每次HCP互動均有助於提高未來的定位精準度並揭示關於如何和爲何做出護理決策的更深層次的洞見。該平台的技術揭示了每個HCP的獨特旅程，實現相關內容的發現，對齊品牌信息，有效影響臨床醫生的知識和處方行爲。
Key Benefits of Formedics' Platform for Advertisers:
Formedics平台對廣告客戶的主要優勢：
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Bringing Brands Into Peer Conversations: Knowing that clinicians are most influenced by peers, colleagues, and opinion leaders, Formedics integrates brands into these conversations to enhance brand recall, favorability, and prescription lift.
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Maximizing Reach and Scale: Formedics impacts the behavior of more than 80% of U.S. prescribers with the largest network that exceeds 50,000 double-opt-in POC locations and a digital reach of over 900,000 HCPs.
- Implementing a Data-First Model: By synthesizing broad datasets, Formedics creates detailed HCP profiles, shapes tailored content experiences, and moves HCPs across its POC and digital touchpoints for optimal engagement and impact.
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將品牌帶入同行對話：基於臨床醫生最受同行，同事和意見領袖影響的認識，Formedics將品牌融入這些對話，以增強品牌識別度，好感度和處方提升。
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最大化覆蓋和規模：Formedics通過擁有超過50,000個雙重選擇的POC位置和超過900,000名HCP的數字覆蓋率來影響超過80％的美國處方者行爲。Formedics通過擁有超過50,000個雙重認可POC位置和超過900,000個HCP數字覆蓋範圍的最大網絡，影響着80％以上的美國處方者的行爲。
- 實施數據優先的模式：通過綜合寬泛的數據集，Formedics創建了詳細的HCP配置文件，塑造了定製的內容體驗，並將HCP沿着其POC和數字接觸點移動，以實現最佳的互動和影響。
"With the launch of Formedics, we are deepening our dedication to providing the most personalized and engaging experiences for our healthcare professional audience across their preferred channels," said Greg Jackson, Chief Executive Officer of Formedics. "Our proprietary observations of HCP engagement and peer interactions across our platform provide valuable insights into individual interests, allowing us to deliver more targeted and impactful content experiences for our users and advertising partners."
“隨着Formedics的推出，我們加深了我們致力於通過他們喜歡的渠道爲我們的醫療保健專業用戶提供最個性化和最吸引人的體驗的承諾，” Formedics首席執行官Greg Jackson表示，“我們平台上的HCP互動和同行互動的專有觀察結果提供了有價值的個人興趣洞見，讓我們可以爲我們的用戶和廣告合作伙伴提供更有針對性和更有影響力的內容體驗。”
Formedics can uniquely position brands not just at the place and time that diagnoses are made, and prescriptions written, but also at the vanguard of medical thought and practice.
Formedics不僅可以在診斷和處方書寫時，而且可以在醫學思想和實踐的前沿中獨特地定位品牌。
"For our pharmaceutical partners and other stakeholders, Formedics represents a powerful opportunity to engage with a highly targeted audience through a laser-focused omnichannel approach," said Joe Marziani, Chief Revenue Officer of Formedics. "Our new parent company provides smarter reach and more effective impact, backed by real-world insights, ensuring that brand messages resonate with healthcare professionals and patients where and when it matters most."
“對於我們的製藥合作伙伴和其他利益相關者而言，Formedics代表了通過針對性更高的全渠道方法與高度定位的觀衆互動的強大機會，” Formedics首席營收官Joe Marziani表示。“我們的新的母公司提供更智能的覆蓋和更有效的影響，支持真實世界的洞察結果，確保品牌信息在醫療保健專業人員和患者中產生最大的共鳴和最關鍵的時機。”
About Formedics, LLC
關於Formedics，LLC
Formedics, LLC is the new parent company of Physician's Weekly and Figure 1. Formedics delivers groundbreaking AI technology that harnesses data insights and peer connections yielding revolutionary healthcare education and engagement for pharmaceutical and life science brands. Stay tuned for upcoming announcements and new initiatives as Formedics continues to evolve and grow. For more information, please visit our website at .
Physician's Weekly和Figure 1的新母公司爲Formedics，LLC。 Formedics提供了具有突破性的人工智能技術，利用數據洞見和同行連接，實現了藥品和生命科學品牌的醫學保健教育和互動的革命。敬請期待即將推出的公告和新舉措，因爲Formedics繼續發展和成長。有關更多信息，請訪問我們的網站：.
About Physician's Weekly
關於Physician's Weekly
For more information about Physician's Weekly's point of care and digital solutions, visit .
有關Physician's Weekly的點對點和數字解決方案的更多信息，請訪問.
About Figure 1
關於第一幅圖
For more information about Figure 1's case-based HCP collaboration tool, visit .
如需了解有關圖1的基於案例的HCP協作工具的更多信息，請訪問.
SOURCE Formedics, LLC
來源Formedics，LLC
譯文內容由第三人軟體翻譯。