IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS
IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS
Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem
全球品牌現在從Microsoft廣告生態系統中獨立分析品牌安全性和適宜性、可視性以及無效流量受益。
NEW YORK, June 25, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft's advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means for the first time, advertisers can benefit from verification reporting on Microsoft's proprietary audience data, including in-market audiences.
紐約，2024年6月25日 /美通社/——領先的全球媒體測量和優化平台Integral Ad Science（納斯達克:IAS）今天宣佈，它正在擴大與Microsoft Advertising的合作，爲包括Microsoft Advertising Platform和Microsoft Invest在內的Microsoft廣告解決方案提供發帖後的第三方品牌安全和適宜性、可視性和無效流量測量，意味着廣告商首次可以從Microsoft專有的受衆數據驗證報告中受益。
This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS's metrics using its unified view of their global campaigns.
這種擴展的合作將爲廣告商提供更深入的洞察，了解如何通過IAS Signal推動與經過驗證的用戶的互動，並且通過使用IAS的度量公正地查看其全球廣告系列的統一視圖來運行相鄰的品牌安全和適宜內容的驗證媒體質量。
"With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers," said Lisa Utzschneider, CEO, IAS. "Using IAS's differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance."
"通過這種全球首創的合作，IAS和Microsoft Advertising爲我們的共同廣告客戶創造更大的價值，通過提供通過獨立驗證提供實際結果的可行數據，推動更大的廣告效果，"IAS首席執行官Lisa Utzschneider說。透過IAS不同的數據，廣告商可以確信他們在推動結果，接觸真正的人，保護他們的品牌資產以最大化廣告活動的表現。
Advertisers can now leverage IAS's powerful measurement solutions to determine the impact of their native, video, display and CTV campaigns across the Microsoft Advertising ecosystem, which includes all Microsoft owned and operated inventory and direct partnerships.
廣告商現在可以利用IAS強大的測量解決方案，確定其原生、視頻、展示和CTV活動在Microsoft廣告生態系統中的影響，其中包括所有Microsoft擁有和經營的庫存和直接合作夥伴。
Via the Microsoft Advertising Platform, an easy-to-use online advertising platform, businesses of all sizes can tap into Audience ads, such as display, native, and video across Microsoft owned and operated sites like MSN, Outlook, Bing, Microsoft 365, and Microsoft Casual Games, as well as trusted third-party publishers like The New York Times, Wall Street Journal, Buzzfeed, and more. Audience ads make it easy to reach your ideal audience in beautiful placements across the web using Microsoft AI.
通過Microsoft Advertising Platform，一種易於使用的在線廣告平台，各種規模的企業都可以利用受衆廣告，例如在Microsoft擁有和經營的站點（如MSN、Outlook、Bing、Microsoft 365和Microsoft Casual Games）以及受信任的第三方出版商（如紐約時報、華爾街日報、Buzzfeed）中的展示、原生和視頻廣告。受衆廣告使用Microsoft AI，可以輕鬆地在網站上的漂亮位置上接觸到您的理想受衆。紐約時報、華爾街日報和Buzzfeed等。而且更多。使用微軟人工智能，受衆廣告讓您輕鬆在網絡上達到理想的受衆並放置於漂亮位置。
Via Microsoft Invest, an enterprise-level, omnichannel DSP, advertisers can access expansive and exclusive CTV publisher supply to reach audiences and drive business results on all screens programmatically. With an integrated platform advantage and a focus on data-driven performance, Microsoft Invest offers flexible ways to transact through outcome-based buying, programmatic guaranteed, and market-leading deal curation capabilities.
通過Microsoft Invest，一種企業級、全渠道DSP，廣告商可以訪問廣泛和獨有的CTV發佈商供應商，以在所有屏幕上編程地接觸受衆並推動業務結果。藉助集成的平台優勢和注重數據驅動的性能，Microsoft Invest提供了通過基於結果的購買、程序化保證和市場領先的交易策劃能力的靈活交易方式。
Additionally, with Microsoft's proprietary audiences now available in Microsoft Invest, advertisers can reach over 1 billion users programmatically, including millions they may not be reaching anywhere else, tapping into the power of search intent signals and rich user profiles from unique data sources to improve the performance of their campaigns.
此外，通過Microsoft專有的受衆現在可在Microsoft Invest中使用，廣告商可以通過使用來自獨特數據源的搜索意圖信號和豐富的用戶配置文件，編程地接觸超過10億的用戶，包括他們可能無法在其他地方接觸到的數百萬用戶，以改善其廣告活動的表現。
"We're pleased to extend our collaboration with IAS to include new measurement capabilities for our customers. IAS's technology brings new levels of insights to Microsoft's audiences across the Microsoft Advertising ecosystem to build on and enhance our offering, as well as reaffirm our long-term commitment to protecting advertisers' investments and brand," said Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising.
"我們很高興將我們與IAS的合作擴展至爲客戶提供新的測量能力。IAS的技術爲Microsoft Advertising生態系統中的所有Microsoft受衆帶來了新的洞見，以構建並增強我們的服務，並重申我們長期致力於保護廣告商的投資和品牌。"Microsoft Advertising公司副總裁Kya Sainsbury-Carter說。
In 2020, IAS was selected to be the first platform-wide partner to provide brand safety across the Microsoft Advertising Network, exclusively providing pre-bid brand safety for native ads across desktop and mobile web.
在2020年，IAS被選爲首個跨平台合作伙伴，爲Microsoft Advertising Network提供品牌安全，專爲臺式機和移動web的原生廣告提供前置品牌安全。聯繫人：press@integralads.com，專門爲桌面和移動網絡原生廣告提供競價前品牌安全措施。
About Integral Ad Science
關於Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Integral Ad Science（IAS）是一家領先的全球媒體測量和優化平台，爲全球最大的廣告商，出版商和媒體平台提供業內最具行動力的數據，以推動卓越的結果。IAS的軟件提供了全面且豐富的數據，從而確保廣告在安全合適的環境中被真實的人看到，同時提高廣告主的廣告回報率和出版商的收益。我們的使命是成爲數字媒體質量信任和透明度的全球基準。有關更多信息，請訪問integralads.com。
Contact: [email protected]
聯繫郵箱：[email protected]
SOURCE Integral Ad Science, Inc.
來源：Integral Ad Science，Inc。
譯文內容由第三人軟體翻譯。