CHiQ Shines at Terra Wortmann Open
CHiQ Shines at Terra Wortmann Open
BERLIN, June 25, 2024 /PRNewswire/ -- During the 31st Terra Wortmann Open (Halle Open) final, held by the Association of Tennis Professionals (ATP) at Germany's OWL Arena on June 21st, the high-end electrical household appliance brand CHiQ served as the official global partner. The partnership marks another new foray into European sports marketing for CHiQ, following its sponsorship of the 2023 FIS Ski World Cup, as it aims to expand its presence in the global sports arena.
2024年6月25日，德國歐文·蒂比托拉夜貓子球場舉辦的31屆Terra Wortmann公開賽（Halle Open）決賽中，高端家電品牌CHiQ擔任官方全球合作伙伴。此次合作標誌着CHiQ進軍歐洲體育營銷的又一新嘗試，此前已贊助的2023 FIS滑雪世界盃，旨在擴大其在全球體育領域的影響力。21世紀醫療改革法案CHiQ耀眼登場Terra Wortmann公開賽
Jared Yang, CEO of CHiQ Europe Electric S.r.o. said, "This championship not only boosts our brand awareness but also helps forge an emotional connection with consumers. We anticipate that the CHiQ brand will resonate deeply with European consumers through this tennis event, positioning us as a preferred brand in their minds."
除現場廣告外，CHiQ還在場館內的各個位置展示了其最新的QM8系列QLED智能電視，包括VIP區域、球員休息室、健身房和記者辦公室。這個系列以其卓越的畫面質量和時尚的工業設計而受到歐洲消費者的青睞。
In addition to on-site advertisements, CHiQ also showcased its latest QM8 series QLED Smart TVs at various locations within the venue, including the VIP area, players' lounge, fitness room, and journalists' office. This series is favored by European consumers for its superior picture quality and sleek industrial design.
在歐洲可獲取的CHiQ QLED系列從32英寸到65英寸，提供廣闊的色域和高對比度視覺效果。量子點技術可以捕捉每個網球比賽的驚險細節，呈現出生動的顏色和詳細的圖像品質。此外，動態圖像處理技術確保網球比賽中的快速移動場景保持清晰流暢，增強了運動的流暢美。每一個精確地發球和聰明回球都可以毫無瑕疵地顯示在CHiQ電視上。
The CHiQ QLED series available in Europe ranges from 32 to 65 inches and offers a wide color gamut and high-contrast visuals. The Quantum Dot technology captures every thrilling detail of a tennis match with vivid colors and detailed image quality. Additionally, the dynamic picture processing technology ensures that fast-moving scenes in tennis matches remain clear and smooth, enhancing the sport's fluid beauty. Every precise serve and smart return are flawlessly displayed on a CHiQ TV.
CHiQ，中國家電巨頭長虹的旗艦品牌，現在覆蓋11個歐洲國家，包括德國、法國和英國，是其最大市場。CHiQ提供廣泛的產品，如電視、冰箱和洗衣機，今年1月至5月，其歐洲銷售額增長了超過80％。藉助全球和歐洲電子商務平台，其在線銷售已經顯著增加。此外，CHiQ在2024年顯着增強了其線下銷售，得益於精細的銷售策略和超過十個新的合作伙伴，增強了其實體零售業務。
CHiQ, the premier brand of Chinese appliance giant Changhong, now spans 11 European countries, including Germany, France, and the UK, making Europe its biggest market. Offering a wide array of products like TVs, refrigerators, and washing machines, CHiQ has seen its European sales surge by over 80% from January to May this year. Leveraging both global and European e-commerce platforms, its online sales have seen a significant increase. Additionally, CHiQ has notably enhanced its offline sales in 2024, thanks to a refined sales strategy and over ten new partnerships, boosting its physical retail presence.
CHiQ計劃在全球範圍內進一步探索與其品牌理念相符的體育營銷機遇。利用體育作爲媒介，CHiQ旨在打造引人入勝的品牌敘事，並基於其針對全球市場的廣泛藍圖推進其全球化戰略。
CHiQ plans to further explore sports marketing opportunities that align with its brand philosophy on a global scale. Using sports as a medium, CHiQ aims to craft compelling brand narratives and advance its globalization strategy, based on its expansive blueprint targeting the global market.
CHiQ計劃在全球範圍內進一步探索與其品牌理念相符的體育營銷機會。利用體育作爲媒介，CHiQ旨在打造引人入勝的品牌故事，推進其全球化戰略，基於其針對全球市場的廣泛藍圖。
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