On June 24, GeLongHui reported that Zhejiang GuyueLongshan (600059.SH) continues to pursue its four strategic goals of upscale, younger, global, and digital. In response to the young consumer market, the company has continuously strengthened product packaging upgrades and wine body designs, and successively launched new products such as low-oligosaccharide huangjiu, new-style rice wine, fruit wine, the world's first glutinous rice whiskey, and coffee huangjiu. The company has also innovatively developed more drinking scenes, successively established "slow bar", "daughter red warm wine tavern", "zhuang yuan red little bar", "huangjiu town tipsy house", and "nine plus bar", etc. Based on the consumption habits of young people, the company has laid out online sales e-commerce channels, planned related online activities, and cultivated live broadcast platforms. During this year's June 18th sale, the company's e-commerce sales were 15.21 million yuan, a year-on-year increase of 16.55% compared to 2023.
古越龙山(600059.SH)：今年618期间，公司电商销售1521万元
During this year's 618 period, Zhejiang Guyuelongshan Shaoxing Wine (stock code: 600059.SH) achieved 15.21 million yuan in e-commerce sales.
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