Industry insiders pointed out that precise control of market demand changes and strong innovative research and development capabilities have kept Blue Moon products and brands vibrant, helping Blue Moon to perform steadily in various brand assessments, ranking among the forefront.
Recently, the annual 618 event ended with a hot atmosphere. Quality and price ratio has become a new consumption trend for many categories. During the event, the well-known daily chemical brand Blue Moon achieved impressive results on multiple platforms and dimensions.
According to the Douyin 618 favorite festival list, Blue Moon won the first place in the clothing and cleaning sales list-industry cumulative sales list of the Douyin Mall 618 favorite festival (statistical period: 00:00 on May 24, 2024-23:59 on June 18). In addition, during the Douyin Mall's 618 Super Brands Day event, Blue Moon's sales exceeded 270 million yuan, with its flagship product, the Blue Moon Supreme Blowout selling over 100 million yuan (According to the data released by Luopan, between 00:00 on May 24, 2024 and 12:00 on June 18, 2024, the official flagship stores, suprme official flagship stores, flagship stores, Blue Moon specialty stores, and Douyin supermarkets of Blue Moon achieved a total sales of over 270 million yuan. The total sales of the Blue Moon Supreme Bio-tech laundry detergent single product and set exceeded one billion yuan).
In the Jingdong 618 list, Blue Moon also won multiple top spots, including the TOP1 of the Jingdong Self-operated Brand List - Cumulative Sales List and the TOP1 of the Speed Ranking Business Store List - Clothing and Cleaning Business Store Cumulative Sales List (the two lists were both taken from 20:00 on May 20, 2024 to 23:59:59 on June 18).
It is known that Blue Moon Supreme series laundry detergent has exploded this year. In a single Douyin live broadcast, users ordered more than 4 million bottles on the spot, and the GMV of this live broadcast exceeded one billion yuan, breaking the sales record of Douyin's household cleaning live broadcast. It is reported that the active ingredient content of the Blue Moon Supreme series laundry detergent is as high as 47%, which is three times the national standard for laundry detergent and has been well received by consumers.
Industry insiders pointed out that precise control of market demand changes, as well as strong innovation and research and development capabilities, have kept Blue Moon's products and brand dynamic, helping Blue Moon to perform stably in all major brand tests and rank among the forefront.