The 10th Sino-French Brand Summit Forum recently opened at the headquarters of UNESCO in Paris, France. As a representative of mainland cultural industry groups, China Lit Group (00772.HK) signed an IP co-creation agreement with the Eiffel Foundation and Sino-French Brand Aesthetics Center, aiming to enhance cultural and creative exchange between the industries of the two countries and promote Chinese IP to enter France and go global.

It is reported that the first batch of IP concept peripherals from the "Read and Appreciate Paris" plan will debut at the "Sino-French Brand Cooperation Achievement Exhibition" to be held at the Eiffel Tower today (24th).