Why Are McDonald Shares Trading Higher Friday?
Why Are McDonald Shares Trading Higher Friday?
McDonald's Corp. (NYSE:MCD) shares were trading higher Friday afternoon after the company announced a new $5 meal deal to attract price-conscious customers amid rising fast-food prices.
麥當勞公司（紐交所：MCD）股票週五下午交易價格上漲，此前該公司宣佈推出新的5美元套餐以吸引價格敏感的顧客，應對不斷上漲的快餐價格。
What Happened: Launching on June 25, this initiative aims to entice customers who have cut back on fast food due to inflation. Joe Erlinger, president of McDonald's U.S., emphasized the company's commitment to "winning the value war."
發生了什麼：自6月25日推出，這項舉措旨在吸引因通貨膨脹而減少快餐消費的顧客。麥當勞美國總裁喬·厄林格強調公司致力於“贏得價值戰爭”。
This move comes as competitors like Burger King (NYSE:QSR) and Wendy's (NASDAQ:WEN) introduce their own value meals, intensifying the competition. Despite concerns from franchisees about potential downsizing from higher-priced options, McDonald's aims to leverage its scale and marketing power to outpace rivals.
這一舉動是在競爭對手如漢堡王（紐交所：QSR）和溫迪（納斯達克：WEN）推出自己的超值套餐後進行的，加劇了競爭。儘管加盟商擔心高價選項可能導致裁員，麥當勞旨在利用其規模和營銷力量超越競爭對手。
What Else: The fast-food giant has faced criticism for significant price hikes over the past decade, leading to a decrease in customer loyalty. Additionally, McDonald's has navigated other challenges, including losing trademark rights to its chicken-based Big Mac in the European Union and ending a drive-thru AI test.
其他情況：這家快餐巨頭在過去十年中因價格大幅上漲而受到批評，導致顧客忠誠度下降。此外，麥當勞還應對着其他挑戰，包括在歐盟失去其基於雞肉的“大麥克”商標權和結束了一項AI驅動的外賣測試。
MCD Price Action: McDonald shares were up by 2.41% at $29.87 according to Benzinga Pro.
MCD股價表現：據Benzinga Pro數據顯示，麥當勞股價上漲2.41％至29.87美元。
譯文內容由第三人軟體翻譯。