Spotify Challenges YouTube, Adds Video Support For All Platform Podcasters
Spotify Challenges YouTube, Adds Video Support For All Platform Podcasters
Spotify Technology SA (NYSE:SPOT) is the largest podcasting network by audience in the world. The platform recently added video support for all users in its latest foray to capture market share.
Spotify Technology SA (紐交所:SPOT) 是全球觀衆數最多的播客網絡。該平台最近增加了視頻功能以爭奪市場份額。對於所有用戶而言，這是最新的嘗試。
What Happened: Spotify quietly rolled out video features to all podcasters last week, according to TechCrunch. The platform now has more than 250,000 video podcast uploads, up from just 100,000 in 2023.
據TechCrunch報道，上週Spotify悄悄地向所有播客人員推出了視頻功能。該平台現在擁有超過250000個視頻播客上傳，而在2023年僅有100000個。
Previously, only podcasters whose content was hosted by Spotify were able to create video feeds for podcasts.
此前，只有將內容託管在Spotify的播客人員才能爲播客創建視頻內容。
Why it Matters: Spotify is perhaps pigeonholed as specializing in audio, but the recent expansion of video on the platform could help the Stockholm, Sweden-based company compete with Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube.
爲什麼要關注：Spotify 或許被套上了音頻的帽子，但是平台最近推出的視頻功能擴展可以幫助這家總部位於斯德哥爾摩的瑞典公司與Alphabet Inc（納斯達克:GOOG）（納斯達克：GOOGL）旗下的YouTube競爭。
"Video is becoming core to the global Spotify experience," Maya Prohovnik, Spotify's vice president of podcast product, told TechCrunch. "With the number of podcasters publishing videos on our platform growing nearly 70% over the past year, it's clear that video podcasts are resonating with users, and the appetite for video content has increased immensely across all of our major content categories on Spotify."
"視頻已經成爲全球Spotify體驗的核心內容之一"，Spotify的播客產品副總裁Maya Prohovnik對TechCrunch表示。"過去一年裏，在我們平台發佈視頻的播客數量增加了近70%。很明顯，視頻播客對用戶產生了共鳴，對於Spotify的所有主要內容類別，用戶對視頻內容的需求都大大增加。"
Joe Rogan, the most streamed podcaster in the U.S., has utilized video on Spotify in his long-standing partnership with the company.
美國最受歡迎的播客節目主持人 Joe Rogan 已經在與Spotify的長期合作中利用了視頻功能。
SPOT Price Action: Spotify is up 1.22% at $313.18 Thursday at publication
SPOT 的股價：本文發佈時 SPOT 漲幅 1.22% ，報 313.18 美元。
Also Read: Supreme Court Upholds 2017 Tax On Foreign Profits For US Businesses
還閱讀過：最高法院維持對美國企業海外利潤徵稅的2017年稅法。
Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。