HBO's Dragon Balloon Soars As Warner Bros. Sinks To 52-Week Lows: What It Will Take For Stock To Rebound?
HBO's Dragon Balloon Soars As Warner Bros. Sinks To 52-Week Lows: What It Will Take For Stock To Rebound?
Warner Bros. Discovery, Inc. (NASDAQ:WBD) is grappling with a significant decline, trading near its 52-week low of $6.94, which it reached on June 20. The stock has plummeted 42.45% over the past year and 38.31% year-to-date, highlighting the company's struggle to regain its footing in a fiercely competitive media and entertainment landscape.
華納兄弟發現公司（納斯達克股票代碼：WBD）正在面臨重大的衰退，正在交易接近其52周最低價路線$ 6.94，該價格於6月20日達到。過去一年股價大跌42.45％，年初至今跌幅爲38.31％，這突顯了公司在激烈的媒體和娛樂行業中重新站穩腳跟的鬥爭。
House Of The Dragon – Can This Fire Up The Stock?
《龍之家族》-能夠推動股票價格上漲嗎？
As part of a bold promotional campaign, HBO, a Warner Bros. subsidiary, has placed a colossal 270-foot balloon atop the Empire State Building to herald the second season of "House of the Dragon," the latest prequel in the Game of Thrones saga.
華納兄弟旗下HBO爲了大膽的宣傳活動，在帝國大廈頂部安置了一個巨大的270英尺的氣球，爲“龍之家族”的第二季預熱，這是《權力的遊戲》傳奇的最新前傳。
The Queen of the Dragons has arrived. #HOTD @HouseofDragon pic.twitter.com/wSsVBz4FC6
— Empire State Building (@EmpireStateBldg) June 16, 2024
龍女王已到來。#HOTD @HouseofDragon pic.twitter.com/wSsVBz4FC6
—帝國大廈 (@EmpireStateBldg) 2024年6月16日
The spectacle, featuring a dragon wrapped around the iconic skyscraper, aims to ignite excitement and draw viewers to HBO's streaming service.
這場場景展示了一條圍繞着標誌性摩天大樓的龍，旨在激發人們的興奮，並吸引他們觀看HBO的流媒體概念。
Per the company's earnings report from last month, Warner Bros. Discovery had missed Q1 expectations. TV ad sales were down 11% and streaming revenue was flat at $2.5 billion. Despite streaming ad sales rising 70% to $175 million, content revenue dropped 46% and distribution increased slightly by 1%.
根據上個月公司的業績，華納兄弟發現錯過了第一季度的預期。電視廣告銷售下降11％，流媒體營業收入保持不變，爲25億美元。儘管流媒體廣告銷售增長了70％，達到1.75億美元，但內容收入下降了46％，分銷略有增長1％。
Meanwhile, the dragon balloon promotion has garnered mixed reactions from fans and critics alike. While some praise the creativity, others deem it an unnecessary expense during a period of financial instability for the company.
同時，龍氣球促銷活動在歌迷和評論者中引起了褒貶不一的反響。雖然有些人讚揚創意，但其他人認爲在公司財務不穩定的時期進行此類不必要的開支。
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此外還要閱讀：奈飛想要更多的奧巴馬魔力，擴大與巴拉克和米歇爾的內容合作伙伴關係。
Technical Signalling Further Declines Ahead
技術指標預示進一步下跌趨勢
Despite the grand gesture, Warner Bros stock's technical indicators are dismal.
儘管這個大手勢給人留下深刻印象，但華納兄弟的股票技術指標不佳。
Trading below its 5, 20, and 50-day exponential moving averages, Warner Bros. Discovery is facing intense selling pressure, signaling potential further declines.
華納兄弟發現股票價格低於其5、20和50日的指數移動平均線，正面臨着強烈的拋售壓力，這表明可能會進一步下跌。
Chart: Benzinga Pro
圖表：Benzinga Pro
The share price of $7.16 is below its 8-day simple moving average of $7.48, its 20-day SMA of $7.83, and its 50-day SMA of $8.02, reinforcing the bearish outlook.
7.16美元的股價低於其8天簡單移動平均線7.48美元，20天SMA的7.83美元和50天SMA的8.02美元，強化了看淡的前景。
As Warner Bros. Discovery battles to boost its stock price and streaming service subscriptions, the coming months will reveal if such high-profile promotions can truly turn the tide for this beleaguered entertainment giant.
隨着華納兄弟發現正在努力提高其股票價格和流媒體概念的訂閱量，未來幾個月將揭示這種高調宣傳是否能真正扭轉這家陷入困境的娛樂業巨頭的局面。
Image created using artificial intelligence via Midjourney.
圖像由Midjourney通過人工智能創建。
譯文內容由第三人軟體翻譯。