Soccer or Football? Northstar Gaming Poll Finds Most Canadians Unexpectedly Divided When Referring to the Game as Soccer or Football but the Friendly Debate Remains Uncapped
Soccer or Football? Northstar Gaming Poll Finds Most Canadians Unexpectedly Divided When Referring to the Game as Soccer or Football but the Friendly Debate Remains Uncapped
Three in five Canadians (60%) refer to the sport as soccer while less than a quarter (21%) refer to it as football or use both names interchangeably (18%).
五分之三的加拿大人（60％）將這項運動稱爲足球，而不到四分之一（21％）的人將其稱爲足球或將兩個名稱交替使用（18％）。
Among Canadians who call the game soccer, the majority do so to distinguish the sport from North American football (71%), while a quarter use the name because their family and friends (24%) do.
在稱足球比賽的加拿大人中，大多數人這樣做是爲了將這項運動與北美足球區分開來（71％），而四分之一的人之所以使用這個名字，是因爲他們的家人和朋友（24％）這樣做。
Toronto, Ontario--(Newsfile Corp. - June 20, 2024) - NorthStar Gaming Holdings Inc. (TSXV: BET) - It's a wonderful time of year to be a fan of the beautiful game with marquee international tournaments taking place across different continents, including the Canadian squad kicking off their tournament tonight at 8:00 p.m. ET.
安大略省多倫多--（Newsfile Corp.，2024年6月20日）——NorthStar Gaming Holdings Inc.（多倫多證券交易所股票代碼：BET）——這是一年中成爲這場精彩比賽粉絲的好時機，大型國際錦標賽將在不同的大洲舉行，包括加拿大隊將於美國東部時間今晚8點拉開錦標賽的序幕。
As national teams from around the world compete for glory on the pitch, Canada's biggest soccer fans will gather and cheer on their favourite teams for the next month.
當來自世界各地的國家隊在球場上爭奪榮耀時，加拿大最忠實的足球迷將齊聚一堂，爲下個月他們最喜歡的球隊加油。
Inspired by Canada's diverse fanbase, NorthStar Bets commissioned a national survey of 1,500 Canadians to identify how cultural differences impact the name they give to the sport and explore the passion behind why they call it soccer or football.
受加拿大多元化粉絲群的啓發，NorthStar Bets委託對1,500名加拿大人進行了一項全國性調查，以確定文化差異如何影響他們給這項運動起的名字，並探討他們爲什麼稱之爲足球或足球背後的激情。
Key survey findings:
主要調查結果：
- Nearly two in five Canadians (38%) refer to the game as football because the game primarily uses feet.
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Three in five Canadians (60%) refer to the sport as soccer and not football.
- Canadians over 60 are two-thirds (68%) more likely to refer to the game as soccer and the least likely (16%) to call the game football compared to other generations.
- Those in Quebec are the least likely (13%) to refer to the game as football.
- Among Canadians who call the game soccer, most do so to distinguish it from North American football (71%) while a quarter do so because family and friends (24%) refer to it as such.
- Only a third (32%) of Canadians are aware of the historical and cultural reasons behind the different terms ''soccer'' and ''football'' with only 10 per cent very aware.
- 近五分之二的加拿大人 （38％）將遊戲稱爲足球，因爲該遊戲主要使用雙腳。
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五分之三的加拿大人（60％）將這項運動稱爲足球，而不是足球。
- 與其他幾代人相比，60歲以上的加拿大人將這場比賽稱爲足球的可能性要高三分之二（68％），將這場比賽稱爲足球的可能性也最小（16％）。
- 魁北克人最不可能將這場比賽稱爲足球（13％）。
- 在加拿大人中 誰稱這個遊戲爲足球，大多數人這樣做是爲了將其與北美足球區分開來（71％） 而四分之一的人之所以這樣做，是因爲家人和朋友（24％）這樣稱呼。
- 只有三分之一 (32%) 的加拿大人知道歷史和文化原因 在 “足球” 和 “足球” 不同術語的背後，只有 10% 的人非常了解。
"The Beautiful Debate is a groundbreaking campaign celebrating the vibrant diversity of Canada's fanbase, which includes cultural backgrounds from around the world. This campaign highlights the nuances surrounding the name of the sport, igniting a profound sense of pride and loyalty among family, friends and fans," said Dante Anderson, VP Marketing, NorthStar Gaming. "The origins and history of soccer versus football span decades with a unique duality that both divides and unites. Our goal is to encourage fans to express their passion for the sport by fostering a spirited, friendly debate and invite Ontarians to cast their vote."
“Beautiful Debate是一項開創性的活動，旨在慶祝加拿大粉絲群充滿活力的多樣性，其中包括來自世界各地的文化背景。該活動凸顯了圍繞這項運動名稱的細微差別，激發了家人、朋友和球迷的深切自豪感和忠誠感。” NorthStar Gaming營銷副總裁丹特·安德森說。“足球與足球的起源和歷史跨越了幾十年，具有獨特的二元性，既分裂又團結。我們的目標是通過促進一場充滿活力、友好的辯論來鼓勵球迷表達對這項運動的熱情，並邀請安大略人投票。”
In addition to encouraging Ontario's biggest fans to cast their vote, NorthStar Bets is taking The Beautiful Debate one step further by allowing them to customize their betting experience to the "language" they prefer. On NorthStar Bets, users can now use a new "toggle" feature that will allow players to choose Soccer or Football (.CA only) for their gaming experience.
除了鼓勵安大略省的忠實粉絲投票外，NorthStar Bets還在 《美麗辯論》 更進一步，允許他們根據自己喜歡的 “語言” 自定義投注體驗。在NorthStar Bets上，用戶現在可以使用一項新的 “切換” 功能，該功能允許玩家選擇足球或足球（僅限.CA）來獲得遊戲體驗。
All NorthStar Bets players will also have access to robust wagering markets, alongside educational and insightful analysis related to matches taking place in global tournaments.
所有NorthStar Bets玩家還將有機會進入強勁的投注市場，以及與全球錦標賽比賽相關的教育和見解分析。
The first of its kind from NorthStar Bets, the brand will offer soccer fans, tournament viewers or passersby a unique engagement billboard located in downtown Toronto at the corner of College St. and Bathurst St. on Monday, June 24th, between 1-9 p.m. where Torontonians will be able to cast their vote live and watch as the scoreboard tallies up the results of The Beautiful Debate.
該品牌是NorthStar Bets的首個此類廣告牌，它將爲足球迷、錦標賽觀衆或路人提供一個獨特的參與廣告牌，該廣告牌位於多倫多市中心的拐角處 6月24日星期一，學院街和巴瑟斯特街th，下午 1 點到 9 點之間 多倫多人將能夠在那裏現場投票，並觀看記分牌上記錄 “美麗辯論” 的結果。
To experience the platform yourself, download the app or visit (outside of Ontario) or (Ontario only).
要親自體驗該平台，請下載該應用程序或訪問（安大略省以外）或（僅限安大略省）。
The survey, conducted in June 2024, was in partnership with market research firm Maru/Blue from Maru Group and gathered insights from over 1,500 Canadians over the age of 19, with representation from every province.
該調查於2024年6月進行，是與Maru集團的市場研究公司Maru/Blue合作進行的，收集了來自每個省份的1,500多名19歲以上的加拿大人的見解。
About NorthStar
關於北極星
NorthStar Gaming Holdings Inc. ("NorthStar") (TSXV: BET) (OTCQB: NSBBF) proudly owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. NorthStar's subsidiary, Slapshot Media Inc., provides managed services to Northstarbets.com, an iGaming site owned and operated by the Abenaki Council of Wolinak.
北極星遊戲控股有限公司（“北極星”）（多倫多證券交易所股票代碼：BET）（場外交易代碼：NSBBF）自豪地擁有並經營NorthStar Bets，這是一家在安大略省製造的賭場和體育博彩遊戲平台，爲玩家提供獨特的本地優質用戶體驗。NorthStar Bets體育博彩直接在投注環境中提供實時新聞、統計數據、分析和比分以及最受歡迎的在線賭場遊戲。北極星的子公司Slapshot Media Inc. 爲Northstarbets.com提供託管服務，Northstarbets.com是一家由沃利納克阿貝納基委員會擁有和運營的iGaming網站。
A Canadian company, NorthStar is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to its partnerships and agreements with leading media companies. NorthStar is committed to operating at the highest level of responsible gaming standards.
作爲一家加拿大公司，NorthStar憑藉與領先媒體公司的合作伙伴關係和協議，在成爲體育媒體和體育博彩領域的融合領導者方面處於獨特的地位。NorthStar 致力於按照最高水平的負責任遊戲標準運營。
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
證券交易所、證券委員會或其他監管機構均未批准或不批准此處包含的信息。多倫多證券交易所風險交易所及其監管服務提供商（該術語在多倫多證券交易所風險交易所的政策中定義）均不對本新聞稿的充分性或準確性承擔責任。
For further information:
欲了解更多信息：
Company Contact:
Corey Goodman
Chief Development Officer
647-530-2387
investorrelations@northstargaming.ca
公司聯繫人：
科裏古德曼
首席開發官
647-530-2387
investorrelations@northstargaming.ca
Investor Relations:
RB Milestone Group LLC (RBMG)
Northstar@rbmilestone.com
投資者關係：
RB Milestone Group LLC (RBMG)
Northstar@rbmilestone.com
譯文內容由第三人軟體翻譯。