Target Corporation (NYSE:TGT) today announced plans to roll out a new generative artificial intelligence (GenAI) tool to team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team members across the U.S. The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more.

Store Companion's goal is to make the teams' jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better. The initiative is part of Target's broader strategic approach to using GenAI across its business to empower its team, enhance the guest experience and support the company's long-term growth.