Newborn Town's Flagship Game Listed in Sensor Tower's Revenue Charts Due to Its Business Growth
Newborn Town's Flagship Game Listed in Sensor Tower's Revenue Charts Due to Its Business Growth
HONG KONG, June 19, 2024 /PRNewswire/ -- According to Sensor Tower's newly released rankings of Chinese mobile games by overseas revenue and downloads, Newborn Town's flagship game, Alice's Dream: Merge Games (hereinafter referred to as "Alice's Dream" or "Alice"), ranked 13th in growth and 28th in revenue among all Chinese mobile games in overseas markets for May.
根據Sensor Tower新發布的中國海外移動遊戲收入和下載量排名，Newborn Town的旗艦遊戲 《愛麗絲的夢想：合併遊戲》（以下簡稱《愛麗絲的夢想》或《愛麗絲》）在海外市場5月份的所有中國手機遊戲中，增長率排名第13位，營收排名28位。
Alice's Dream is one of Newborn Town's mobile merge hits as it's fused multiple elements of building, business simulation, dress-up, and social networking since its launch in June 2022. In 2023, the "ring puzzle" became one of Alice's major gameplays, making it draw more attention from global players and frequently recommended by Google Play.
自2022年6月發佈以來，Alice's Dream是Newborn Town的多個熱門移動合併遊戲之一，它融合了建築、業務模擬、換裝和社交網絡等多種元素。 2023年，“環形拼圖”成爲《愛麗絲的夢想》的主要遊戲玩法之一，這使其引起了全球玩家的更多關注，並經常受到Google Play的推薦。
Since its release, Newborn Town has consistently refined the game's quality, leading to Alice's Dream's business takeoff in 2023. As a result, it was listed among the top 10 in Google Play's highest-grossing puzzle games from over 140 countries and regions. According to Newborn Town's annual result, Alice's average monthly revenue has exceeded $8 million since Q4 2023.
自發布以來，Newborn Town一直在不斷提高遊戲質量，從而在2023年實現了Alice's Dream的業務起飛。因此，它被列爲Google Play高銷售益智遊戲的前十名，來自140多個國家和地區。根據Newborn Town的年度結果，自2023年第四季度以來，《愛麗絲的夢想》的平均月收入超過800萬美元。
Sensor Tower's statistics revealed that hybrid casual mobile games maintained their growth momentum despite the global mobile game recession, achieving a 105% year-on-year increase in May 2024. This tendency made the game genre a promising area in the eyes of Chinese mobile games that focus on overseas markets.
Sensor Tower的統計數據顯示，儘管全球移動遊戲市場出現衰退，但混合休閒移動遊戲仍保持了增長勢頭，2024年5月份同比增長105%。這一趨勢使遊戲類型在專注於海外市場的中國移動遊戲開發商眼中成爲一個值得期待的領域。
Hybrid casual games are known to succeed in tapping into the potential of casual gamers. They not only retain the easy-to-pick-up nature of hyper-casual games but also incorporate richer content and game mechanics, boosting player engagement and retention rates.
混合休閒遊戲以成功挖掘休閒玩家的潛力而著稱。它們不僅保留了超級休閒遊戲易於上手的特點，而且還融入了更豐富的內容和遊戲機制，增強了玩家的參與度和留存率。
Newborn Town also began investing in this category in 2019, as it observed the prospect of hybrid casual mobile games. By leveraging its deep understanding of the overseas mobile game market, Newborn Town decided to prioritize Western markets due to the mature gaming landscapes in Europe and North America, which are also the largest markets for hybrid casual games.
Newborn Town也於2019年開始在這一類別上進行投資，因爲它觀察到混合休閒移動遊戲的前景。通過利用其對海外移動遊戲市場的深刻理解，Newborn Town決定優先考慮西方市場，因爲歐洲和北美的遊戲市場成熟，也是混合休閒遊戲最大的市場。
From January to November 2023, the American hybrid casual game market generated over $800 million in revenue, accounting for 42% of the total, while the European market produced about $370 million, representing 20% of the total revenue.
從2023年1月到11月，美國混合休閒遊戲市場創造了超過8億美元的營收，佔總營收的42％，而歐洲市場約爲3.7億美元，佔總營收的20％。
In some previous media coverage, Newborn Town's development team has had many years of experience producing hybrid casual games. Highly knowledgeable about Western market trends and user preferences, this team has also gone through the entire development process of several merge games, gaining extensive expertise in art design, genre selection, etc.
在一些以前的媒體報道中，Newborn Town的開發團隊擁有多年製作混合休閒遊戲的經驗。這個團隊深入了解西方市場的趨勢和用戶偏好，還經歷了幾個合併遊戲的整個開發過程，因此在藝術設計、類別選擇等方面具有廣泛的專業知識。
Moreover, Newborn Town independently developed the intelligent game framework Solar Creator to enhance R&D efficiency. Based on the company's technical advantages in the AI field, Solar Creator has closely aligned with Newborn Town's game dev needs and helped avoid "reinventing the wheel", one of the most common problems during development.
此外，Newborn Town獨立開發了智能遊戲框架Solar Creator以增強研發效率。基於公司在人工智能領域的技術優勢，Solar Creator已與Newborn Town的遊戲開發需求緊密對齊，並幫助避免了“重複造輪子”等開發過程中最常見的問題之一。
What Newborn Town has achieved in its games business was also underscored in the annual results briefing on March 2024. Li Ping, the CEO of Newborn Town, stated that the company would further enhance Alice's Dream's commercialization capabilities while continuously incubating new apps and developing more 'evergreen' products.
Newborn Town在遊戲業務方面取得的成就也在2024年3月的年度業績說明會上得到了強調。Newborn Town的CEO李平表示，公司將進一步提高《愛麗絲的夢想》的商業化能力，同時不斷孵化新應用程序並開發更多的“長青”產品。
SOURCE Newborn Town
出處：Newborn Town
譯文內容由第三人軟體翻譯。