Netflix's Immersive Experiences May Push Them 'Off Their Course,' IMAX CEO Raises Alarm: 'Hard To Do Things That Aren't Your Core Competencies'
Netflix's Immersive Experiences May Push Them 'Off Their Course,' IMAX CEO Raises Alarm: 'Hard To Do Things That Aren't Your Core Competencies'
Richard Gelfond, CEO of IMAX, has expressed skepticism about Netflix Inc.'s (NASDAQ:NFLX) plan to launch immersive retail experiences.
IMAX首席執行官Richard Gelfond對Netflix公司（NASDAQ：NFLX）推出沉浸式零售體驗計劃表示懷疑。
What Happened: During CNBC's "Last Call" on Tuesday, Gelfond explained that it is difficult to dabble with projects that are not a company's core competencies.
發生了什麼：在週二的CNBC“最後一杯”活動期間，Gelfond解釋說，探索公司非核心業務領域的項目是困難的。
"Hard to do things that aren't your core competencies...Running retail operations, restaurants, merchandising, that's a different skill set, and I think you could find the streets littered with companies that went off their course," he said.
“很難做一些不屬於你核心能力範疇的事情。經營零售業務、餐廳、商品銷售，這是一種不同的技能，我認爲你可能會發現大街上充斥着離軌的公司，”他說。
Gelfond's comments appeared after Netflix recently announced that the first two immersive venues, dubbed "Netflix House," will open by 2025 at King of Prussia in Pennsylvania and Galleria Dallas, Texas. As per their press release, both these venues will occupy former department store locations and span over 100,000 square feet in area.
Netflix在最近宣佈，第一批名爲“Netflix House”的沉浸式場館將於2025年在賓夕法尼亞州金斯·普魯西亞和德克薩斯州達拉斯的Galleria開業。根據他們的新聞稿，這兩個場館將佔據前百貨業股門店的位置，面積超過100,000平方英尺。
"Running retail operations, restaurants, merchandising, that's a different skill set, and I think you could find the streets littered with companies that went off their course," says @IMAX CEO Richard Gelfond on $NFLX planning immersive experiences. $IMAX pic.twitter.com/nVm34IvsNs
— Last Call (@LastCallCNBC) June 18, 2024
IMAX首席執行官Richard Gelfond表示：“經營零售業務、餐廳、商品銷售，這是一種不同的技能，我認爲你可能會發現大街上充斥着離軌的公司。” $NFLX計劃推出沉浸式體驗。 $IMAX
——Last Call (@LastCallCNBC) 2024年6月18日
Why It Matters: Netflix's plan to launch immersive venues was revealed last year. These establishments are intended to allow fans to explore their favorite TV show universes, purchase merchandise, enjoy themed cuisines, and even participate in activities such as a Squid Game-inspired obstacle course. Netflix's VP of consumer products, Josh Simon, stated that these venues would offer shopping, dining, and live events.
爲什麼它重要：Netflix計劃推出沉浸式場館的計劃是去年披露的。這些場館旨在讓粉絲探索其喜愛的電視節目和電影系列，購買商品，享受主題美食，並參加活動，例如類似《魷魚遊戲》障礙賽的主題活動。 Netflix的消費副總裁Josh Simon表示，這些場館將提供購物，餐飲和現場活動。
The first two venues are expected to open in the U.S. by 2025, with plans to expand globally thereafter. This move comes as Netflix continues to see high engagement on its platform, with viewers watching more than 90 billion hours of content in the second half of 2023, according to its biannual engagement report.
預計第一批沉浸式場館將於2025年在美國開業，之後計劃在全球範圍內擴展。這一舉動是Netflix繼續在其平台上看到高度參與度之後的舉措，根據其半年度參與度報告，觀衆在2023年下半年觀看了超過900億個小時的內容。
Price Action: As of Tuesday, Netflix's stock closed at $685.67, marking a 1.46% increase since its previous close, according to Benzinga Pro.
截至週二，Netflix的股票收盤價爲685.67美元，較上一個交易日上漲了1.46％，據Benzinga Pro稱。
Photo courtesy: Shutterstock
圖片來源：shutterstock
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯
譯文內容由第三人軟體翻譯。