Another 'Reason to Travel': Agoda and Singapore Tourism Board Renew Partnership to Boost Travel to Singapore
Another 'Reason to Travel': Agoda and Singapore Tourism Board Renew Partnership to Boost Travel to Singapore
SINGAPORE, June 19, 2024 /PRNewswire/ -- Digital travel platform Agoda and the Singapore Tourism Board (STB) have signed a Memorandum of Understanding (MOU) to renew their partnership, focused on jointly promoting Singapore as a top destination in Southeast Asia via its 'Reason to Travel' campaign.
新加坡，2024年6月19日 / PRNewswire /-數字旅行平台Agoda與新加坡旅遊局（STB）簽署了諒解備忘錄（MOU），旨在通過其“旅行理由”活動，共同將新加坡作爲東南亞頂級目的地進行推廣。
Photo Credit - STB. From left to right: Mr Pranjal Kalra: Associate Director of Singapore - Agoda, Ms Eunice Yue: Director of Strategic Partnership Markets Team - Agoda, Mr Omri Morgenshtern: Chief Executive Officer - Agoda, Ms Melissa Ow: Chief Executive - STB, Ms Juliana Kua: Assistant Chief Executive, International Group - STB and Mr Jian Xuan Lee: Area Director to Malaysia, Thailand, Brunei, Cambodia, Laos, International Group - STB
照片由STB提供。從左到右：普蘭賈爾•卡爾拉先生（新加坡 - Agoda副總監），嶽慧思女士（Agoda戰略合作市場團隊總監），Omri Morgenshtern先生（Agoda首席執行官），梅麗莎•歐女士（STB首席執行官）， Juliana Kua女士（STB國際組助理首席執行官），李建宣先生（馬來西亞，泰國，文萊，柬埔寨，老撾， STB國際組）。
The agreement was signed today (18 June) in the presence of Mr Omri Morgenshtern, CEO of Agoda and Ms Melissa Ow, Chief Executive of STB. This latest agreement entails a year-long commitment focused on spotlighting Singapore brands and attractions leveraging Agoda's expertise in online travel, and its partner networks.
本協議於今天（6月18日）在Agoda首席執行官Omri Morgenshtern先生和STB首席執行官Melissa Ow女士的見證下籤署。這項最新的協議承諾投資一年時間，旨在通過Agoda在線旅遊的專業技術和合作夥伴網絡，重點突出新加坡品牌和景點。
"This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means. As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore, ensuring they see the world for less while experiencing more," stated Omri Morgenshtern, CEO at Agoda.
"與STB的這次續約合作，體現了我們共同通過創新手段向世界展示新加坡的異曲同工之妙的願景。作爲一家總部位於新加坡的公司，Agoda高興地利用我們在數字營銷和全球平台方面的專業知識，吸引新老旅客來到新加坡，確保他們在體驗更多的同時以更少的價格見識世界，" Agoda首席執行官Omri Morgenshtern說。
Ms Ow said: "STB is pleased to collaborate with Agoda again to profile Singapore's unique attractions and experiences across key markets in Southeast Asia. This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore. We are excited to embark on this next phase of partnership to encourage travellers to stay longer, come more often and do more in Singapore."
梅麗莎歐說:"STB很高興再次與Agoda合作，將新加坡唯一的景點和體驗展示給東南亞主要市場的旅客。這次合作伙伴關係爲我們提供了寶貴的機會，與我們分享洞見並加深我們對旅客的了解，實現我們共同的目標，豐富新加坡的旅遊體驗。我們很高興開始這一合作伙伴關係的下一個階段，鼓勵遊客在新加坡逗留更長時間，更頻繁地來訪，並開展更多活動。"
The strategic partnership aims to amplify the travel experience in Singapore by introducing travellers to the city's diverse and vibrant experiences. When looking to book their next trip, Agoda customers can choose from an array of activities on the platform. This builds on the partnership between Agoda and STB that was first established in 2022, which enticed visitors to Singapore by offering them a variety of accommodation options at great prices.
這種戰略合作旨在通過向旅客介紹新加坡豐富多彩的體驗，增強在新加坡的旅遊體驗。在尋找下一次旅行時，Agoda的客戶可以從平台上選擇各種活動。這是Agoda和STB在2022年首次建立的合作伙伴關係的延續，該合作伙伴關係通過提供各種價格優惠的住宿選擇來吸引遊客訪問新加坡。
In the first phase of this new partnership, some of Singapore's most-loved local brands and attractions, such as Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation will offer exclusive perks and discounts on the Agoda platform. STB and Agoda will also roll out co-branded marketing campaigns and targeted digital campaigns to pique visitors' curiosity to discover more, thereby encouraging tourist spending and return visits.
在這種新合作伙伴關係的第一階段中，一些新加坡最受喜愛的本地品牌和景點，例如Bee Cheng Hiang，Gardens by the Bay，Jewel Changi Airport，PAZZION和Sentosa Development Corporation將在Agoda平台上提供獨家優惠和折扣。 STB和Agoda還將推出聯合品牌營銷活動和定向數字營銷活動，以引起遊客的好奇心，進一步鼓勵遊客消費和再訪。
With this MOU, Agoda and STB will combine their marketing resources to offer differentiated experiences to travellers, strengthening Singapore's position as a must-visit destination on the global map.
通過此諒解備忘錄，Agoda和STB將聯合營銷資源，爲旅客提供不同的體驗，加強新加坡在全球地圖上的必遊目的地地位。
About Agoda
關於Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.2M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
數字旅遊平台Agoda提供全球4.2百萬家酒店、度假酒店及住宿，以及航班、活動等多種選擇，讓旅遊更加容易。Agoda.com和Agoda移動應用程序提供39種語言，並提供24/7客戶支持。
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs over 7,000 staff members in 26 markets, dedicated to leveraging best-in-class technology to make travel even easier.
Agoda總部位於新加坡，是Booking Holdings（納斯達克：BKNG）的一部分，員工在26個市場擁有超過7000名員工，致力於利用最佳技術使旅行更加便捷。
About the Singapore Tourism Board
關於新加坡旅遊局
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
新加坡旅遊局（STB）是旅遊業的主要發展機構之一，在行業合作伙伴和社區的支持下，我們塑造了一個充滿活力的新加坡旅遊景觀。我們通過將充滿激情的品牌變爲現實，將新加坡區分爲一個充滿活力的旅遊目的地，激發人們分享和加深他們的熱情。
譯文內容由第三人軟體翻譯。