In a bid to compete with Amazon.com's (NASDAQ:AMZN) Amazon Prime, Walmart (NYSE:WMT) has announced Walmart+ Week, a membership program with a range of benefits.
What Happened: Walmart+ offers a variety of perks, including free shipping, store delivery, fuel savings, and a Paramount+ streaming subscription. The program is priced at $98 per year, making it cheaper than Amazon Prime, which costs $139 annually, reported The Street.
Walmart's membership program also includes limited auto maintenance at Walmart Auto Care Centers, cashback on select travel expenses, and members-only prices during specific promotions, such as Black Friday. The program also allows for mobile shopping in-store.
Walmart's program is an answer to Amazon Prime, which offers free shipping and returns, access to Prime Video streaming, savings at Whole Foods Market, and access to the Amazon Prime Rewards Visa Signature Card, among other benefits.
Why It Matters: The launch of Walmart+ Week comes amid a fierce competition between Walmart and Amazon. Both companies are vying for a larger share of the market and are employing innovative strategies to achieve this. During the week, Walmart+ members will be able to enjoy benefits such as free express delivery, three free months of Walmart+ InHome, a mystery offer available on June 20 and more.
Walmart's new program is likely to attract more customers, especially with its unique perks such as fuel savings and a Paramount+ streaming subscription. The program's lower cost could also make it an appealing alternative to Amazon Prime.
爲了與亞馬遜(納斯達克股票代碼:AMZN)的亞馬遜Prime競爭,沃爾瑪(紐約證券交易所代碼:WMT)宣佈了沃爾瑪+周,這是一項具有一系列福利的會員計劃。
發生了什麼:沃爾瑪+提供各種福利,包括免費送貨、門店送貨、節省燃油和訂閱派拉蒙+流媒體訂閱。據《華爾街報》報道,該計劃的價格爲每年98美元,比亞馬遜Prime便宜,後者的年費爲139美元。
沃爾瑪的會員計劃還包括沃爾瑪汽車保養中心的有限汽車維修、特定旅行費用的現金返還以及黑色星期五等特定促銷期間的會員專享價格。該程序還允許在店內進行移動購物。
沃爾瑪的計劃是對亞馬遜Prime的回應,亞馬遜Prime提供免費送貨和退貨、Prime Video直播、全食市場優惠、亞馬遜Prime獎勵Visa簽名卡等優惠。
爲何重要:沃爾瑪+周的啓動是在沃爾瑪和亞馬遜之間激烈競爭之際推出的。兩家公司都在爭奪更大的市場份額,並正在採用創新策略來實現這一目標。在本週內,沃爾瑪+會員將能夠享受諸如免費快遞、三個月的免費Walmart+ InHome、6月20日推出的神祕優惠等優惠。
沃爾瑪的新計劃可能會吸引更多客戶,尤其是其獨特的福利,例如節省燃油和訂閱派拉蒙+流媒體訂閱。該計劃的較低成本也可能使其成爲亞馬遜Prime的有吸引力的替代方案。