Magnite And Spectrum Reach Forge Expanded Alliance, Boosting Programmatic Ad Access Across Premium TV Inventory
Magnite And Spectrum Reach Forge Expanded Alliance, Boosting Programmatic Ad Access Across Premium TV Inventory
Magnite和Spectrum Reach擴大聯盟，提升跨高端電視庫存的程序化廣告訪問。
With the agreement, Spectrum Reach will expand on the current use of Magnite's technology, which is focused on delivering targeted ads in a programmatic, or automated, fashion in a privacy-focused way to consumers watching TV via the Spectrum TV App. Spectrum TV App is the country's highest-rated pay TV streaming app1 and most-viewed streaming service in the U.S. on an hours-per-household basis.2
兩個合作方的協議有效地將Magnite的全部程序化能力擴展到Spectrum的最新視頻傳輸技術，允許廣告買家實時競價獲取應用程序中的個別印象機會。廣告買家還將從跨線性和數字平台的集中式計劃和頻率管理功能中受益。
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