NBCUNIVERSAL EXPANDS PARTNERSHIP WITH GROUP BLACK; CREATES DEDICATED CULTURE-DRIVEN CONTENT COLLECTION ON PEACOCK
NBCUNIVERSAL EXPANDS PARTNERSHIP WITH GROUP BLACK; CREATES DEDICATED CULTURE-DRIVEN CONTENT COLLECTION ON PEACOCK
New Destination, E!+, Will Spotlight Inclusive Storytelling and Connect Content Creators with NBCUniversal's Cross-Cultural Audiences and Advertisers
E!+是新推出的目的地，在其中，NBCUniversal將展示包容性敘事，並將內容創作者連接到跨文化觀衆和廣告客戶。
NEW YORK, June 17, 2024 /PRNewswire/ -- Today, NBCUniversal announced it has expanded its partnership with the inclusive mission-driven media company, Group Black, and will launch a new content collection on Peacock. This destination, E!+, will focus on programming that resonates with multicultural audiences and will officially launch later this year.
2024年6月17日，紐約/美通社——今天，NBCUniversal宣佈，它已經擴大了與具有包容性使命的媒體公司Group Black的合作，並將在Peacock上推出一組新內容。這個名爲E!+的目的地將關注與多元文化觀衆產生共鳴的節目，並將於今年晚些時候正式推出。
In collaboration with NBCUniversal, Group Black will develop original content alongside the leading media and entertainment company's acclaimed programming and the Black Excellence 365 initiative.
在與NBCUniversal的合作中，Group Black將與領先的媒體和娛樂公司的傑出節目以及Black Excellence 365倡議一起開發原創內容。
This builds upon NBCUniversal and Group Black's existing partnership, which originated from Peacock's Black Excellence 365 program in 2023. Through this initiative, NBCUniversal curated a collection of Black-led and diverse content marketed and sold by Group Black, fostering year-round advertising opportunities and investments in the Black-owned ecosystem. More than 30 brands signed on in the first year, which saw an average reach lift of +19% on top of NBCUniversal's direct deals.
這是在2023年Peacock的Black Excellence 365計劃中，NBCUniversal和Group Black現有合作的基礎上建立的。通過這個倡議，NBCUniversal策劃了由Group Black推廣和銷售的黑人領導的多元化內容的集合，促進了全年廣告機會和對黑人擁有的生態系統的投資。第一年有30多個品牌簽約，達到了平均+19%的受衆增長。超過NBCUniversal直接交易的19%。“通過這種擴大的合作伙伴關係，NBCUniversal利用E！品牌和其與流行文化的緊密聯繫，在Peacock上爲跨文化觀衆和營銷商提供了一個新的目的地，”Peter Blacker（NBCUniversal流媒體和數據產品執行副總裁，多元化、公平性與包容性主管、廣告和合作夥伴關係）說到。“E!+專輯爲所有規模的品牌提供了與被吸引的多元文化觀衆建立聯繫和增強在Peacock清晰廣告環境中能見度的新機會。”
"With this expanded partnership, NBCUniversal is leveraging the E! brand and its deep connection to pop culture to deliver a new destination on Peacock for cross-cultural audiences and marketers," said Peter Blacker, EVP, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Advertising and Partnerships, NBCUniversal. "The E!+ collection provides brands of all sizes new opportunities to connect with engaged multicultural viewers and enhance visibility in Peacock's pristine ad environment."
“在Group Black，我們致力於重塑媒體所有權和投資。與NBCUniversal合作標誌着實現這一願景的一個重要里程碑，”Cavel Khan（Group Black首席增長官）說，“通過E!+與Peacock和NBCUniversal，我們爲多元文化內容提供了一個讓其閃耀的家，並促進了市場與不同受衆之間的有意義的聯繫。”
"At Group Black, we're committed to reshaping media ownership and investment. Partnering with NBCUniversal marks a significant milestone in realizing this vision," said Cavel Khan, Group Black's Chief Growth Officer. "Through E!+ with Peacock and NBCUniversal, we're offering a home for multicultural content to shine and facilitating meaningful connections between the marketplace and diverse audiences."
關於Peacock:Peacock是NBCUniversal的流媒體服務，爲觀衆提供了一個無與倫比的內容目的地。作爲市場上最完整的流媒體產品之一，Peacock提供了獨家開拓原創系列;超過8,000小時的現場體育和娛樂節目;來自環球影業、重點特寫影片、DreamWorks動畫和Illumination的電影;從NBC和Bravo獲得所有新節目的次日訪問;粉絲最喜愛的圖書館內容;每日實況新聞;以及包括Hallmark和WWE在內的品牌的直播頻道。Peacock平台建立在NBCUniversal的基礎上，具有全新的靈魂，採用創新技術、創意合作和真正有趣的娛樂方式，爲觀衆提供最好的服務。
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.
NBCUniversal簡介
NBC環球是世界領先的媒體和娛樂公司之一。我們製作世界一流的內容，通過我們的電影、電視和流媒體平台以及通過我們的主題公園和消費者體驗爲人們帶來生動的感受。我們擁有並運營一些領先的娛樂和新聞品牌，包括NBC、NBC新聞、MSNBC、CNBC、NBC體育、Telemundo、NBC本地站、Bravo、USA Network和Peacock，我們的高級廣告支持的流媒體服務。我們通過環球電影娛樂集團和環球工作室集團製作和分銷首屈一指的影視娛樂和節目，並通過環球目的地和體驗擁有舉世聞名的主題公園和景點。NBC環球是康卡斯特公司的子公司。請訪問www.nbcuniversal.com。了解更多信息。
About Peacock
Peacock is NBCUniversal's streaming service providing audiences with a singular, unmatched content destination. As one of the most complete streaming products on the market, Peacock offers exclusive breakout original series; more than 8,000 hours of live sports and entertainment programming; hit movies right after theaters from Universal Pictures, Focus Features, DreamWorks Animation and Illumination; next-day access to all new shows from NBC and Bravo; fan-favorite library content; daily live news; as well as live channels from brands including Hallmark and WWE. Built on the foundation of NBCUniversal with a spirit that is all Peacock, the platform delivers for its audiences with innovative technology, creative partnerships, and entertainment that is truly entertaining.
關於Group Black:Group Black是一家MBE認證的媒體公司，致力於將品牌與不同受衆聯繫起來。Group Black致力於培育一個包容性的媒體生態系統，擴大多樣化的講故事，並加深多元化業務的投資渠道。依靠營銷和創意專業知識，Group Black打造符合多元文化一代共鳴的文化相關策略。Group Black是文化的歸宿。
關於Peacock:Peacock是NBCUniversal的流媒體服務，爲觀衆提供了一個無與倫比的內容目的地。作爲市場上最完整的流媒體產品之一，Peacock提供了獨家開拓原創系列;超過8,000小時的現場體育和娛樂節目;來自環球影業、重點特寫影片、DreamWorks動畫和Illumination的電影;從NBC和Bravo獲得所有新節目的次日訪問;粉絲最喜愛的圖書館內容;每日實況新聞;以及包括Hallmark和WWE在內的品牌的直播頻道。Peacock平台建立在NBCUniversal的基礎上，具有全新的靈魂，採用創新技術、創意合作和真正有趣的娛樂方式，爲觀衆提供最好的服務。
About Group Black:
Group Black is an MBE-certified media company dedicated to connecting brands with diverse audiences. Committed to fostering an inclusive media ecosystem, Group Black amplifies diverse storytelling and deepens the investment pipeline for diverse-owned businesses. Informed by marketing and creative expertise, Group Black crafts contextually relevant strategies that resonate with a multicultural generation. Group Black is where culture calls home.
Group Black是一家MBE認證的媒體公司，致力於將品牌與不同受衆聯繫起來。Group Black致力於培育一個包容性的媒體生態系統，擴大多樣化的講故事，並加深多元化業務的投資渠道。依靠營銷和創意專業知識，Group Black打造符合多元文化一代共鳴的文化相關策略。Group Black是文化的歸宿。
Group Black是一家MBE認證的媒體公司，致力於將品牌與不同受衆聯繫起來。Group Black致力於培育一個包容性的媒體生態系統，擴大多樣化的講故事，並加深多元化業務的投資渠道。依靠營銷和創意專業知識，Group Black打造符合多元文化一代共鳴的文化相關策略。Group Black是文化的歸宿。
SOURCE Group Black
SOURCE集團黑色
譯文內容由第三人軟體翻譯。