Coors Light Refreshes the Game With New Chill Jersey for Passionate Soccer Fans
Coors Light Refreshes the Game With New Chill Jersey for Passionate Soccer Fans
As the official beer of the Leagues Cup tournament, Coors Light is helping fans choose chill through all of summer's soccer moments
作爲Leagues Cup錦標賽的官方啤酒，Coors Light在整個夏季足球時刻中幫助粉絲選擇放鬆。
CHICAGO, June 17, 2024 /PRNewswire/ -- As the official beer of Leagues Cup, the landmark soccer club tournament to feature every team from Major League Soccer (MLS) and LIGA MX, Coors Light is going all-in on soccer with "Refresh the Game," a new campaign that will reach soccer fans throughout the summer. As part of its campaign, Coors Light is encouraging soccer fans to Choose Chill with its limited-edition smart Coors Light Chill Jersey, which will help fans keep their cool during upcoming intense soccer matches.
2024年6月17日，芝加哥 /美通社/--作爲Leagues Cup錦標賽的官方啤酒，它是由美國職業足球大聯盟(MLS)和墨西哥職業足球聯賽(LIGA MX)的所有球隊參加的里程碑式足球俱樂部錦標賽，Coors Light將通過新活動“Refresh the Game”全面涉足足球，將在整個夏季爲足球迷帶來更多的足球體驗。作爲活動的一部分，Coors Light鼓勵足球迷搭配有限版智能Coors Light Chill球衣來享受足球熱潮，這將有助於球迷在即將到來的激烈足球比賽期間保持冷靜。
"Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head to head," said Katie Feldman, director of marketing for the Coors Family of Brands. "Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool."
"看過足球比賽的人都知道，特別是在您最喜歡的球隊進行頭球衝撞時，比賽可能會變得異常激烈。"Coors Light品牌營銷總監Katie Feldman說:"隨着第二個Leagues Cup錦標賽即將到來和全球範圍內足球比賽的激情，Coors Light會讓粉絲們通過自己最喜歡的啤酒和保持涼爽的球衣保持放鬆自我。"
Coors Light is bringing its mountain cold refreshment to soccer fans across the country with the Coors Light Chill Jersey, the first-ever smart jersey designed to keep you cool when the game heats up. Built-in thermal sensors detect when your body temperature rises and activate a cooling system to keep you chill during any soccer match, literally. In addition to keeping fans physically chill, each jersey will have a Captain's Beer Band to keep a crisp Coors Light within arm's reach.
Coors Light將其冷山涼爽的精髓融入到遍佈全國的足球迷中，特別推出了首款智能球衣Coors Light Chill球衣，內置熱傳感器可檢測您的體溫升高並激活冷卻系統，在任何足球比賽中保持涼爽。除了讓粉絲保持身體放鬆，每件球衣上還附有隊長啤酒標籤，讓啤酒始終離您不遠。
"At Leagues Cup, we're thrilled to partner with Coors Light on the 'Refresh the Game' campaign. The Coors Light Chill Jersey embodies the excitement and intensity of the most unique soccer tournament in the world while ensuring fans can stay cool and enjoy every moment of the action. This innovative jersey not only showcases the spirit of the game but also brings a new level of engagement to our passionate soccer community." Added Sana Shuaib, Senior Vice President, Partnership Marketing, Integrated Marketing Solutions & Commercial Insights at SUM/MLS.
"在Leagues Cup錦標賽中，我們非常高興能夠與Coors Light合作舉辦'Refresh the Game'活動。Coors Light Chill球衣彰顯了世界上最獨特的足球比賽的激情和強烈氛圍，確保球迷們可以在動感十足的比賽時刻保持冷靜，並享受每一個瞬間。這種創新型的球衣不僅展現了足球運動的精神，而且爲我們充滿熱情的足球社區帶來了一種新的參與方式。"加盟MLS/ SUM的高級合作伙伴營銷副總裁、整合營銷解決方案及商業洞察Sana Shuaib補充說。
For a limited time, soccer fans looking to maintain their chill with a Chill Jersey can head over to to buy a jersey for $50. Quantities are limited with 90 total jerseys available with a limited amount releasing each day in drops. The first drop will run from June 17 to June 21 starting at 12PM EST, with 18 jerseys available on June 17, 14 jerseys on June 18, 10 jerseys on June 19, and eight each on June 20 and June 21. The second Chill Jersey drop will take place from July 16 to July 19 starting at 12PM EST, with eight jerseys available per day while supplies last.
有限的時間內，想要佩戴Chill球衣保持冷靜的足球迷可以前往購買價值50美元的球衣。此次發售的總數量有限，共有90件球衣可用，每天推出有限數量的球衣。第一波球衣發售時間爲6月17日至6月21日，從美東時間中午12點開始，6月17日有18件球衣，6月18日有14件球衣，6月19日有10件球衣，6月20日和6月21日各有8件球衣。第二波Chill球衣銷售將從7月16日至7月19日美東時間中午12點開始，每天供應8件球衣，售完即止。買入一件售價50美元的球衣。數量有限，總共有90件球衣可用，每天都會限量放售。第一批售賣將從6月17日至6月21日開始，美國東部時間12下午，6月17日有18件球衣可用，6月18日有14件球衣，6月19日有10件球衣，6月20日和6月21日各有8件。第二個Chill Jersey售賣將於7月16日至7月19日開始，美國東部時間中午12點，每天只有8件球衣供應，供應有限。
Soccer continues to grow in popularity across the globe, especially with younger, diverse fans and drinkers. As a fan of the sport, Coors Light is proud to continue its partnership with Leagues Cup and cultivate moments of chill for the most passionate fans of the sport.
足球運動在全球範圍內不斷壯大，尤其是在年輕、多元化的球迷和飲用者中。作爲這項運動的一名愛好者，Coors Light很自豪能夠繼續與Leagues Cup合作，爲這項運動最熱情的粉絲營造放鬆的時刻。
Throughout the summer, Coors Light is furthering its commitment to soccer fans with thematic packaging and a sweepstakes to win a trip to the Leagues Cup championship match. Soccer fans can enter to win at . Plus, Coors Light has partnered with reigning MLS MVP Luciano Acosta and soccer star Alan Pulido to spread the word about this game-changing jersey and connect with soccer fans.
整個夏季，Coors Light將進一步致力於足球迷，並推出主題包裝和贏得參加Leagues Cup錦標賽決賽的旅遊獎勵的競賽活動。足球迷可以在該網站上進行報名。此外，Coors Light還與現任MLS MVP盧西亞諾·阿科斯塔和足球明星艾倫·普利多合作，探索這款具有劃時代意義的球衣並與足球迷聯繫。此外，Coors Light與現任MLS MVP Luciano Acosta和足球明星Alan Pulido合作，宣傳這款改變遊戲規則的球衣，與足球迷們建立聯繫。
Coors Light is also rolling out a new creative campaign that taps into soccer excitement and helps fans stay refreshed while they watch their favorite teams compete. The campaign was developed in partnership with Alma, "The Ungeneral Agency." Watch the new creative here.
Coors Light還推出了一場新的創意活動，利用足球的魅力幫助球迷們在他們觀看比賽時保持身心愉悅。這個活動是與Alma合作開發的，這是一家"非常與衆不同的代理機構"。觀看新創意的方式請點擊以下鏈接這裏.
In addition, Coors Light is working with Soccer United Marketing to create custom Coors Light fan interactive spaces during five Leagues Cup tournament matches that will literally bring chill to fans during the heat of intense soccer moments throughout the summer.
此外，Coors Light正在與Soccer United Marketing合作，在五場Leagues Cup錦標賽比賽上創建定製的Coors Light球迷互動空間，這將真正爲球迷們在夏天緊張的足球時刻帶去放鬆。
- 7/26/24 – LAFC vs. Club Tijuana @ BMO Stadium in LA (Leagues Cup kick-off day)
- 7/30/24 – LAFC vs. Vancouver @ BMO Stadium in LA
- 8/4/24 – Guadalajara (Chivas) vs. LA Galaxy @ Dignity Health Sports Park in LA
- 8/9/24 – Club America vs TBC @Snapdragon Stadium in San Diego
- 8/25/24 – Final TBC
- 7/26/24 - LAFC vs. Club Tijuana @ BMO Stadium in LA (Leagues Cup kick-off day)
- 7/30/24 - LAFC vs. Vancouver @ BMO Stadium in LA
- 8/4/24 - Guadalajara (Chivas) vs. LA Galaxy @ Dignity Health Sports Park in LA
- 8/9/24 – 俱樂部美洲人對陣TBC，地點：聖地亞哥Snapdragon球場
- 8/25/24 – TBC決賽
Leagues Cup is a tournament in which all 47 MLS and LIGA MX clubs pause their respective league seasons and compete in the official Concacaf competition each summer. The second annual Leagues Cup tournament will run July 26 to August 25. For more information on Leagues Cup, please visit LeaguesCup.com.
Leagues Cup是一個錦標賽，所有47支MLS和LIGA MX俱樂部都會在每個夏天暫停各自的聯賽賽季，參加正式的Concacaf賽事。第二屆Leagues Cup錦標賽將於7月26日至8月25日舉行。欲了解更多Leagues Cup的信息，請訪問LeaguesCup.com.
Tickets for all matches are available on LeaguesCup.com and are also available to fans via the hosting MLS club. MLS club season ticket holders should contact their club representative for more information or visit LeaguesCup.com and follow @LeaguesCup on social.
所有比賽的門票均可在LeaguesCup.com上購買，也可通過主辦MLS俱樂部向球迷提供。 MLS俱樂部會員持有者應聯繫他們的俱樂部代表了解更多信息或訪問LeaguesCup.com並關注社交媒體賬號@LeaguesCup。
ABOUT MOLSON COORS BEVERAGE COMPANY
關於莫庫酒業公司
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
兩個多世紀以來，Molson Coors一直釀造着團結人們在生活中的時刻的飲品。從Coors Light，Miller Lite，Molson Canadian，Carling，Madri Excepcional和Staropramen到Coors Banquet，Blue Moon Belgian White，Leinenkugel's Summer Shandy，Vizzy Hard Seltzer，Topo Chico Hard Seltzer，Simply Spiked Lemonade，ZOA Energy，Blue Run Spirits，Creemore Springs等，Molson Coors生產了一些飲料行業中最受喜愛和標誌性的品牌。儘管公司的歷史根植於啤酒，但Molson Coors提供了現代化的組合，超越了啤酒通道，包括能量飲料，瓶裝烈酒，即飲雞尾酒，蘋果酒等等。欲了解更多關於莫庫酒業公司的信息，請訪問molsoncoors.com。
ABOUT LEAGUES CUP
Leagues Cup represents a monumental new chapter for North American soccer. Since 2023, Major League Soccer and LIGA MX pause their regular seasons each summer and all 47 first division professional clubs in both leagues will compete in the World Cup-style, official Concacaf sanctioned tournament, which will qualify the top three finishers to the Concacaf Champions Cup. In 2023, MLS' Inter Miami CF became the first-ever Leagues Cup champion.
關於Leagues Cup
Leagues Cup代表了北美足球的一個重大的新篇章。自2023年以來，Major League Soccer和LIGA MX每個夏天都暫停他們的常規賽，兩個聯盟的所有47個一流專業俱樂部將參加這個由Concacaf官方認證的世界盃風格比賽，這將使前三名獲勝者有資格晉級Concacaf Champions Cup。2023年，MLS的Inter Miami CF成爲了Leagues Cup的第一屆冠軍。
Leagues Cup 2024 will kick off Friday, July 26 and will feature 77 games hosted at stadiums throughout the U.S. and Canada, with the Final taking place on Sunday, August 25. Fans in over 100 countries and regions will be able to watch Leagues Cup on MLS Season Pass on the Apple TV app. MLS Season Pass is available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, as well as on the web at tv.apple.com. Fans can also access MLS Season Pass from the Apple TV app on Apple Vision Pro, where they can watch games alongside other apps in their physical space; within an Environment, so the screen feels 100 feet wide; and in Spatial Audio for an even more immersive viewing experience. In addition, TelevisaUnivision, FOX Sports, TSN and RDS will be the linear broadcast home for select Leagues Cup matches.
Leagues Cup 2024將於7月26日星期五開賽，在美國和加拿大的各個體育場舉辦77場比賽，決賽將於8月25日星期日舉行。在100多個國家和地區的粉絲將能夠通過蘋果電視應用上的MLS季節通行證觀看Leagues Cup。MLS季節通行證可通過蘋果設備、智能電視、流媒體設備、機頂盒和遊戲機等數十億設備獲得，並在網頁上提供。球迷還可以通過Apple Vision Pro上的蘋果電視應用程序，與其他應用一起觀看比賽，感受到屏幕有100英尺寬，以及空間音頻，獲得更加身臨其境的觀影體驗。此外，TelevisaUnivision，FOX Sports，TSN和RDS將成爲部分Leagues Cup比賽的線性廣播機構。關於Apple公司的Apple TV應用在Apple設備上，智能電視，流媒體設備，機頂盒和遊戲機上，甚至在web上，都可以使用MLS Season Pass觀看Leagues Cup。球迷還可以從Apple Vision Pro的蘋果電視應用程序中訪問MLS Season Pass，以在其物理空間內與其他應用程序一起觀看比賽，以在環境內獲得更廣闊的視野，或以空間音頻獲得更加身臨其境的觀影體驗。tv.apple.com此外，TelevisaUnivision，FOX Sports，TSN和RDS將成爲部分Leagues Cup比賽的線性廣播機構。
SOURCE Coors Light
SOURCE Coors Light
譯文內容由第三人軟體翻譯。