Collaborating with the All England Lawn Tennis Club to launch a new AI-generated feature, providing personalized player stories.

• Brand new"Catch Me Up"function——throughWatsonxplatform, usingIBM Granite LLMto build and train,helping fans understand the latest updates on players in all men's and women's singles matches.IBM.
• A new survey found that 55% of the surveyed tennis fans around the world believe that AI will have a positive impact on sports.global55%tennis fans^"believe thatartificial intelligencewill have a positive impact on sports.

Beijing, June 17, 2024 / PRNewswire / - IBM (NYSE: IBM) and the All England Lawn Tennis Club announced today the launch of a brand new digital experience feature at this year's Wimbledon tennis championships, which will use match data and IBM's AI and data platform Watsonx's generative AI to provide fans with real-time updates on the world's top players in the tournament.

The new "Catch Me Up" feature, available on wimbledon.com and the Wimbledon 2024 app, displays pre- and post-match player cards that include AI-generated player stories and analysis. Player cards will be personalized based on user preferences and data, such as their location and profile on myWimbledon, starting with their favorite players. Pre-match content will include recent performance analysis and win probability predictions, while post-match content will include key statistics and highlights. The feature will also create longer daily match summaries.

"Catch Me Up" was built using the IBM Granite Large Language Model (LLM) and leverages WatsonX platform capabilities to provide AI-generated text. The model has been trained based on Wimbledon's editorial style and will be monitored by the All England Club. This new feature aims to help Wimbledon provide more content for new and old tennis fans worldwide by offering more timely and well-planned coverage of men's and women's singles matches, which often take place simultaneously.

This year, Wimbledon will also use generative AI to cover a broader range of tournament content, including wheelchair events, to offer more services for Wimbledon's diverse global audience. This will be part of the newly designed IBM Slamtracker digital tournament center on the Wimbledon app and wimbledon.com. IBM Slamtracker uses generative AI capabilities built on WatsonX to provide point-by-point match previews and post-match commentary for women's and men's singles matches.

Most tennis fans surveyedAIare optimistic.

IBM and Morning Consult's latest research shows that 55% of global tennis fans surveyed believe that AI will have a positive impact on sports. When considering how AI can improve their experience, these respondents prioritize real-time updates (36%), personalized content (31%), and unique insights (30%).

About one-third (31%) of global tennis fans surveyed use multiple devices while watching sports events, mainly to get more information, watch multiple games at the same time, and interact with other fans. In addition, nearly half (47%) of fans browse other tennis-related content every day or week and cite "summary" and "personalization" as the two most important features of sports content.Digital Product Manager of the All England Club, and Chris Clements,said: "We are committed to providing the best possible Wimbledon experience for fans, whether they're on-site or online. Generative AI allows us to offer different types of personalized content to fans around the world. This year's new 'Catch Me Up' feature will make it easier for fans to track and understand the key events and stories throughout the tournament."

Senior Vice President of Marketing and Communications at IBM,Jonathan Adashek,said: "The new 'Catch Me Up' feature is an exciting use case that showcases how we're leveraging the power of generative AI to deliver compelling, insight-driven storytelling at scale. For 35 years, IBM and Wimbledon have been committed to co-creating solutions that enhance the fan experience and connect them to on-court action. Our latest research confirms that fans are beginning to understand the positive impact that technologies such as generative AI can have on their digital experiences. IBM is making these technologies available to clients across industries on our AI and data platform, WatsonX, to meet their unique business needs."

IBMSenior Vice President of Global Marketing and CommunicationsJonathan Adasheksaid: "The new 'Catch Me Up' feature is an exciting use case that showcases how we're leveraging the power of generative AI to deliver compelling, insight-driven storytelling at scale. For 35 years, IBM and Wimbledon have been committed to co-creating solutions that enhance the fan experience and connect them to on-court action. Our latest research confirms that fans are beginning to understand the positive impact that technologies such as generative AI can have on their digital experiences. IBM is making these technologies available to clients across industries on our AI and data platform, WatsonX, to meet their unique business needs."

IBM and Morning Consult's survey also revealed the following insights:

Most of the global tennis fans surveyed believe that technology will have a positive impact on various aspects of tennis, including fans, coaches, and players.

• 60% of tennis fans surveyed believe that technology will have a positive impact on enhancing fan engagement.
• More specifically, 75% of surveyed tennis fans believe that technology will have a positive impact on training, match strategy (74%), coaching (71%), and identifying/recruiting talented players (66%).

Nearly one-third of global surveyed tennis fans use more than one device to watch multiple matches, obtain more information, and interact with other fans.

• 24% of surveyed tennis fans use two devices, 5% use three devices, and 2% use three or more devices to watch matches simultaneously.
• Among tennis fans who use multiple devices, 45% do so to obtain more information while watching matches, 32% do so to watch multiple matches simultaneously, and 30% do so to interact with other fans while watching matches.

The Wimbledon Tennis Championship will be held.2024year7month1day14dayTo learn about the actual application of technology in the championship, please visit the App Store and Google Play Store or download the Wimbledon application on your mobile device.

*Research Method

This survey was conducted in May 2024 and surveyed 18,082 sports fans aged 18 and over from the United States, Canada, United Kingdom, France, Germany, Italy, Spain, India, United Arab Emirates, and Saudi Arabia. Each country's interview was conducted online, and the data was not weighted. Each market in the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, and India had approximately 2,000 responses, while the markets in the United Arab Emirates and Saudi Arabia had approximately 1,000 responses each.

Each market in the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, and India had approximately 2,000 responses, while the markets in the United Arab Emirates and Saudi Arabia had approximately 1,000 responses each.

Survey participants must be at least a regular sports fan and follow one or more of the following sports: football, cricket, tennis, basketball, baseball, rugby, golf, American football, F1 racing, track and field, swimming and Olympics.

The complete results of this survey will be released on June 26, 2024.

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About Wimbledon Tennis Championships

The Wimbledon Tennis Championships is the oldest tournament in the history of the four Grand Slam tournaments and the only one played on grass courts. The tournament is managed by the All England Lawn Tennis Club (AELTC) and is held on the grounds of the AELTC, evolving from a private members-only croquet club in 1868 to become one of the world's largest annual sports events, and also one of the most respected brands in the sports industry. Visit and follow @wimbledon on all major social media platforms.

Media Contact:Guo Tao gguotao@cn.ibm.com