Vanessa Kuykendall Appointed Chief Engagement Officer at Market Defense
Vanessa Kuykendall Appointed Chief Engagement Officer at Market Defense
SEATTLE, June 17, 2024 /PRNewswire/ -- Market Defense, the leading full-service global marketplace agency for beauty brands, has named Vanessa Kuykendall to the role of Chief Engagement Officer. Formerly serving as Chief Operating Officer, Vanessa will utilize Market Defense's formidable data analytics to gain insights into marketplace customer preferences, behaviors, and trends to drive sales and build lasting brand loyalty for Market Defense clients.
全球領先的化妝品品牌服務市場代理商Market Defense任命Vanessa Kuykendall擔任首席客戶官。Vanessa曾擔任首席運營官，將利用Market Defense強大的數據分析洞察市場客戶偏好、行爲和趨勢，推動銷售和建立品牌忠誠度，幫助Market Defense客戶。
"I look forward to leveraging my experience to further strengthen our client partnerships and drive growth." — Vanessa Kuykendall
“我期待着利用我的經驗進一步加強我們與客戶的合作關係並推動增長。” —— Vanessa Kuykendall
"Vanessa's exciting new role formalizes a critical component of our core value proposition. Market Defense uses its continually evolving beauty depth and expertise to surface insights and develop strategies that drive exceptional performance for beauty brands on global marketplaces," added Brandon Pemberton, President of Market Defense.
“Vanessa的令人興奮的新角色正式化了我們核心價值主張的一個重要組成部分。Market Defense利用不斷更新的化妝品深度和專業知識從中發掘洞見並制定戰略，推動全球市場上美容品牌的優異表現。” Market Defense總裁布蘭登·彭伯頓補充道。
Market Defense represents award-winning beauty brands on Amazon, Walmart, and Mercado Libre including Dr. Dennis Gross, a WWD Greatest of All Time Skin Care brand, CEW Best Indie Brand Skinfix, and Allure Best of Beauty winners BeautyStat, Alpyn Beauty, and Jillian Dempsey. Market Defense reported a 70% YoY increase in sales across its Amazon portfolio in 2023.
Market Defense代表在亞馬遜、沃爾瑪和Mercado Libre上的屢獲殊榮的美容品牌，包括Dr. Dennis Gross，WWD最偉大的一切護膚品牌、CEW最佳新銳品牌Skinfix以及Allure最佳美容獎獲獎者BeautyStat、Alpyn Beauty和Jillian Dempsey。Market Defense報告稱，其在2023年的亞馬遜組合中，銷售額同比增長了70%。
"As the parent Company of Market Defense, D2E Labs is proud to promote Vanessa in this new extended role, reflecting her outstanding leadership of the organization, the successful partnership developed over the past 2-years and the continuous investment into the best talent and quality of service for our clients," said Charles Tellier, CEO of D2E Labs.
“作爲Market Defense的母公司，D2E Labs很自豪地提升Vanessa的職位角色,反映了她對組織的卓越領導力，過去兩年成功建立的夥伴關係以及連續對我們的客戶投資最優秀的人才和服務質量。” D2E Labs的首席執行官Charles Tellier表示。
Vanessa's extensive background in beauty includes leadership roles in sales, training, and merchandising at renowned companies such as The Body Shop, MAC Cosmetics, Estee Lauder, and Tiffany & Co. Prior to co-founding Market Defense in 2017, she led the Beauty.com business for Walgreens. At Market Defense, Vanessa has been instrumental in scaling cross-functional client delivery and broadening capabilities in account management, brand protection, and performance marketing to drive faster and more meaningful growth for clients.
Vanessa在化妝品行業擁有豐富的經驗，曾在知名公司The Body Shop、MAC Cosmetics、雅詩蘭黛和蒂芙尼擔任銷售、培訓和商品擔當等領導角色。在2017年共同創立Market Defense之前，她領導Walgreens的Beauty.com業務。在Market Defense，Vanessa對跨職能客戶服務的規模化交付和擴大帳户管理、品牌保護和績效營銷的能力發揮了重要作用，以推動客戶更快更有意義地增長。
"Stepping into the Chief Engagement Officer role at Market Defense is an incredible opportunity," shared Vanessa Kuykendall. "I look forward to leveraging my experience to further strengthen our client partnerships and drive growth. At Market Defense, we see our relationship with clients as a partnership in their growth. Their success is our success."
“擔任Market Defense的首席客戶官角色是一次難得的機會，”分享Vanessa Kuykendall。“我期待着利用我的經驗進一步加強我們與客戶的合作關係並推動增長。在Market Defense，我們將我們與客戶的關係視爲共同成長的夥伴關係，他們的成功就是我們的成功。”
Market Defense operates marketplace businesses on behalf of its clients, providing deep expertise in account management, brand protection, value-added logistics, and performance marketing for Amazon, Walmart, Mercado Libre, and other marketplaces around the world. Its portfolio of beauty brands includes influential fragrance brands like Lavanila and Tocca, as well as female-founded indie successes Petite n Pretty and Sara Happ, and international brands like Australia's Grown Alchemist and This Works from the UK. By further intertwining Vanessa's unparalleled expertise with its core strategies, Market Defense looks forward to continuing its mission: We grow the world's best beauty brands on Amazon and other marketplaces. Globally.
Market Defense代表其客戶運營市場業務，在Amazon、沃爾瑪、Mercado Libre和世界其他市場上提供深入的帳户管理、品牌保護、增值物流和績效營銷專業知識。其美容品牌組合包括Lavanila和Tocca等具有影響力的香水品牌，以及像Petite n Pretty和Sara Happ等女性創立的實業成功、澳大利亞的Grown Alchemist和英國This Works等國際品牌。通過更進一步的結合Vanessa無與倫比的專業知識和其核心策略，Market Defense期待繼續其使命：在Amazon等電商平台上發展世界最好的美容品牌。全球範圍內。
Media Contact:
Denaya Melvin
[email protected]
媒體聯繫人：
Denaya Melvin
[email protected]
SOURCE Market Defense LLC
SOURCE Market Defense LLC
譯文內容由第三人軟體翻譯。