Stagwell's (STGW) Code and Theory Named ANA B2B Agency of the Year
Stagwell's (STGW) Code and Theory Named ANA B2B Agency of the Year
Technology-first creative agency delivers historic results for Amazon Ads, Volvo Trucks and other top B2B clients.
以科技爲先的創新代理商，在亞馬遜廣告、沃爾沃卡車和其他頂級B2B客戶方面取得了歷史性的成果。
NEW YORK, June 14, 2024 /PRNewswire/ -- Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best "represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field."
2024年6月14日，紐約/美通社——Code and Theory榮獲ANA B2Awards年度B2B機構殊榮——年度廣告商協會（ANA）獎項表彰了在B2B市場營銷領域中，最好的“代表多元的專業知識，有效實施商業營銷解決方案和在B2B市場營銷領域的思想領導力”的機構。
Code and Theory is leading the technological revolution in B2B. The agency's balanced team (50% creatives and 50% engineers) ensures a multidisciplinary approach to each project, blending AI, communications, design and technology from start to finish. The agency grew steadfast in its B2B partnerships with Amazon Ads, Microsoft, JPMorgan Chase, Clover, Thomson Reuters and ETS.
Code and Theory正在引領B2B的技術革命。該機構的平衡團隊（50%的創意人員和50%的工程師）確保了每個項目的多學科方法，從開始到完成，融合了人工智能、通信、設計和科技。Code and Theory在其與亞馬遜廣告、微軟、摩根大通、克洛弗、湯森路透和ETS的B2B合作伙伴關係中得到了穩步的增長。
Code and Theory has also recently been recognized as:
Code and Theory最近還被評爲：
- Ad Age 2024 Business Transformation Agency of the Year
- Fast Company Design Agency of the Year Honoree
- Creative Agency of the Year at the Ace Awards
- B2B Campaign of the Year at The Drum Awards for Amazon Ads
- Gold and Bronze winners at New York Festivals for innovation, technology and data storytelling for its creation of the Big Board for NBC Universal
- Ad Age 2024年度業務轉型機構
- Fast Company年度設計商榮譽獎
- Ace Awards年度創意機構
- The Drum Awards年度B2B廣告活動
- 紐約節日的金銀獎得主，在創新、技術和數據敘述方面贏得了創新故事，爲NBC環球的Big Board製作的重新設計的網絡體驗
Plus, Code and Theory received an additional seven B2 awards for its work with Amazon Ads and Volvo Trucks.
此外，Code and Theory還因與亞馬遜廣告和沃爾沃卡車的合作而獲得了另外七項B2B獎。
Code and Theory tailors technology-first, creative solutions, reducing complexity and accelerating long-term growth — all at speed and scale. In the last year, the agency delivered groundbreaking B2B solutions and impact:
Code and Theory打造了以科技爲先的創意解決方案，降低了複雜性，加速了長期增長——所有這些都是以速度和規模爲前提。在過去的一年裏，該機構推出了具有創意性的B2B解決方案併產生了影響：
- +26% in Amazon's global ad revenues in Q3, totaling more than $12 billion (part of a larger Amazon partnership since 2021)
- +63% in qualified leads on Morgan Stanley at Work after a complete website redesign (part of a five-year partnership)
- +28% in engagement YoY on Microsoft's Windows Commercial experience as part of an ongoing strategy, design and marketing partnership
- +350% in visitors at launch for Volvo Trucks' new website, part of Volvo's biggest launch in 25 years, anchored by a redesigned web experience and digital reveal
- Shaped and launched Thomson Reuters' first global rebrand in 16 years
- 第三季度亞馬遜全球廣告收入增長26％，超過120億美元（自2021年以來的更大規模亞馬遜合作的一部分）
- 在完全重新設計網站後，摩根大通工作上的合格線索增加了63％（五年合作的一部分）
- Microsoft的Windows商業體驗的參與率同比增長28％，作爲一項持續策略、設計和營銷合作的一部分
- 沃爾沃卡車的新網站發佈時訪問量增長了350％，這是沃爾沃25年以來最大的發佈，核心是重新設計的網絡體驗和數字揭幕
- 塑造並推出了湯森路透16年來的第一次全球品牌改版
ANA CEO Bob Liodice says, "The ANA Masters of B2B Marketing is a celebration of the very best in B2B. Code and Theory proved that by infusing technology-first thinking into everything they create for their clients was worthy of this year's top honors. Congratulations to them, their clients and all of this year's winners."
ANA首席執行官鮑勃•利歐迪斯說：“ANA B2B營銷大師賽是B2B營銷中最優秀的慶典。Code and Theory證明了，將科技優先的思維融入到他們爲客戶創造的所有內容中，這是值得獲得今年最高榮譽的。祝賀他們、他們的客戶以及今年的所有獲獎者。”
Dan Gardner, co-founder and executive chairman of Code and Theory says: "Too often, B2B marketers are focused on solving yesterday's problems. We're dedicated to helping solve our clients' biggest challenges with an eye on the future and focusing on long-term value. "
Code and Theory的聯合創始人兼執行董事丹•加德納說：“在許多情況下，B2B營銷人員專注於解決昨天的問題。我們致力於幫助客戶解決最大的挑戰，着眼於未來並專注於長期價值。”
Michael Treff, Code and Theory CEO, says: "This recognition is a huge testament to our outstanding clients and endlessly curious teams at Code and Theory who are relentless about driving impact for our clients. We are honored to be recognized, and consider our true success to be the success of our clients as they navigate the many seismic shifts happening in their businesses."
Code and Theory首席執行官邁克爾•特雷夫說：“這項榮譽證明了我們傑出的客戶和Code and Theory團隊的不斷探索，不斷致力於爲客戶帶來影響。我們很榮幸獲得這個獎項，並將我們真正的成功視爲客戶在應對業務中發生的許多重要變革中取得的成功。”
About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com
關於Code and Theory Network
Code and Theory Network 是唯一一個具有50% 創意和50% 工程師的平衡網絡。Stagwell Group內科技優先的團隊旨在與企業合作，應對消費者行爲、新興技術和人工智能的複雜性。憑藉其全球足跡和跨整個消費旅程的工作能力，我們解決最難的問題。網絡包括旗艦機構Code and Theory以及Kettle、Mediacurrent、Rhythm和Truelogic。Code and Theory的客戶包括亞馬遜、摩根大通、微軟、MSNBC、NFL、輝瑞和Zappos。欲了解更多信息，請訪問codeandtheory.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at .
關於Stagwell
Stagwell（NASDAQ: STGW）是一個挑戰者網絡，旨在改變營銷。我們爲世界上最有雄心的品牌提供規模化的創意表現，將動態文化與前沿技術聯繫起來，以和諧營銷的藝術和科學。我們的13000多位在34個以上國家的專業人員均由企業家領導，並統一在一個目的下：爲客戶提高效益，改善業務結果。加入我們在.
Contact:
Kenneth Hein
[email protected]
聯繫方式：
Kenneth Hein
[email protected]
SOURCE Stagwell Inc.
SOURCE Stagwell Inc.
譯文內容由第三人軟體翻譯。