Do Marketers Have an Emerging Tech Problem? Stagwell (STGW) Chairman and CEO Mark Penn to Discuss Live on the Main Stage of the Cannes Lions International Festival of Creativity
Do Marketers Have an Emerging Tech Problem? Stagwell (STGW) Chairman and CEO Mark Penn to Discuss Live on the Main Stage of the Cannes Lions International Festival of Creativity
"The Contrarian's Compass: Navigating Emerging Tech Hype" to run on the Innovation Track at Cannes
"反向者的指南：在戛納創新論壇上探索新興科技炒作"將在創新板塊上放映。
NEW YORK, June 14, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will take the main stage at Cannes Lions, the most prestigious awards show and festival in advertising, to present "The Contrarian's Compass: Navigating Emerging Tech Hype".
2024年6月14日紐約/新華社/——挑戰者網絡Stagwell（納斯達克：STGW）旨在改革營銷業而建立的網絡，今天宣佈由主席兼首席執行官馬克·佩恩在戛納獅獎”上展示的"反向者的指南：探索新興科技炒作"。佩恩的主題演講將揭示營銷人員如何利用新興技術促進品牌增長，藉助其在科技、營銷和政治組織領導四十年的經驗爲依據。
Penn's keynote presentation on how marketers can navigate emerging technology to fuel brand growth will draw on his four decades of leadership across technology, marketing, and political organizations. As Microsoft's former Chief Strategy Officer, Penn led a team to revitalize Bing, the company's search engine, and conceived of and led successful initiatives like Microsoft's award-winning Super Bowl 2014 ad "Empowering Us All." Today, as Chairman and CEO of Stagwell, Penn has built the only global marketing services organization boasting majority digital revenue. At Stagwell, he launched the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions spanning AI-enabled research, media, PR, and advanced media products in spaces such as augmented reality.
作爲微軟前首席策略官，佩恩領導了一個團隊振興了微軟的搜索引擎bing，並構思並領導了獲獎的2014年超級碗廣告《賦能我們所有人》等成功的項目。如今，作爲Stagwell的主席兼首席執行官，佩恩構建了唯一一家主要數字營收的全球營銷服務組織。在Stagwell，他推出Stagwell營銷雲，該雲包括一套saas和daas解決方案，覆蓋了基於人工智能的研究、媒體、公共關係和高級媒體產品等空間例如增強現實。
On the Cannes main stage, Penn will discuss:
在戛納的主舞臺上，佩恩將探討：
The Contrarian's Compass: Navigating Emerging Tech Hype
反向者的指南：探索新興科技炒作
Join Penn as he reveals how nonconformist thinking can help brands navigate the complex landscape of today's tech trends and find genuine ways to innovate, avoiding the traps that hinder long-term growth. Get practical advice for incorporating emerging tech into the brand creative mix.
加入佩恩，了解非傳統思維如何幫助品牌在當今技術趨勢的複雜環境中前進，找到創新的真正方法，避免阻礙長期增長的陷阱。獲取將新興技術納入品牌創意組合的實用建議。
Cannes Lions | Rotonde Stage, Rotonde | Monday, June 17, 4:45 PM CEST
戛納獅獎|Rotonde階段，Rotonde |週一，6月17日，下午4:45 PM CEST
Off the Mainstage
在主舞臺之外
Penn will make several other appearances at Cannes Lions, including at Stagwell's flagship sports business destination SPORT BEACH, to speak about the future of news and the balance between data privacy and consumer empowerment:
佩恩將在戛納獅獎的其他場合亮相，包括在Stagwell的標誌性體育業務目的地sport beach上演講，討論新聞領域的未來以及數據隱私和消費者賦權之間的平衡：
Future of News: Why News Audiences Matter as Much as Sports Junkies
新聞的未來：爲什麼新聞受衆與體育迷同樣重要
News is the future – and represents a unique and complementary platform for brands to drive business results. How are news media preparing for the next thirty-six months? A C-Suite conversation discussing the path forward and opportunities ahead for journalists, brands and news junkies. Featuring:
新聞是未來——也是品牌推動業務結果的獨特和互補平台。新聞媒體如何爲未來三十六個月做好準備？高管層的對話，討論爲記者、品牌和新聞迷提供前進之路和未來機遇的問題。特邀嘉賓：
- Meredith Kopit-Levien, CEO, The New York Times
- Barbara Peng, CEO, Business Insider
- Mark Thompson, CEO, CNN
- Moderated by Mark Penn, Chairman and CEO, Stagwell, and Sara Fischer, Axios
- 梅雷迪斯·科皮特-萊文(Meredith Kopit-Levien)，紐約時報CEO，首席執行官，《紐約時報》
- 芭芭拉•彭(Barbara Peng)，商業內幕首席執行官，首席執行官，《業務內幕》
- 馬克·湯普森(Mark Thompson)，CNN首席執行官，首席執行官，CNN
- 主持人爲：馬克·彭恩Stagwell的主席兼首席執行官和Sara Fischer，Axios莎拉·菲舍爾，Axios
SPORT BEACH | Wednesday, June 19, 12:30 PM CEST
SPORT BEACH | 2019年6月19日星期三，中歐夏令時下午12:30
Empowering Consumers in a Data Driven World
在數據驅動的世界中賦予消費者權力
Join industry leaders in an exploration of data privacy, consumer expectations, and the impacts of technology innovation. Gain a deeper understanding of how to build trust and propel innovative marketing strategies within the ever-evolving digital landscape. Featuring:
加入行業領袖們一起探索數據隱私、消費者期望和科技創新的影響。更深入地了解如何建立信任並推動在不斷變化的數字化環境中的創新營銷策略。特邀演講嘉賓：
- Navaneeta Das Skinner, Global Client Lead, Publicis
- Eva Simone Lihotzky, GM AI Hub, Serviceplan Group
- Mark Penn, Chairman & CEO, Stagwell
- Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt
- Navaneeta Das Skinner，Publicis 全球客戶負責人Eva Simone Lihotzky，Serviceplan Group 人工智能中心總經理
- Stagwell主席兼首席執行官Elaine Rodrigo，Reckitt 首席洞察與分析官
- 馬克·彭恩微軟 海濱別墅 | 2019年6月17日星期一，中歐夏令時下午1:00
- 關於 Stagwell瑞貝特首席洞察與分析官，微軟海灘別墅 | 2019年6月17日星期一，下午1:00 CEST
Microsoft Beach House | Monday, June 17, 1:00 PM CEST
微軟海灘別墅 | 2019年6月17日星期一，下午1:00 CEST
About Stagwell
關於 Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at
Stagwell（NASDAQ: STGW）是一個挑戰者網絡，旨在改變營銷。我們爲世界上最有雄心的品牌提供規模化的創意表現，將動態文化與前沿技術聯繫起來，以和諧營銷的藝術和科學。我們的13000多位在34個以上國家的專業人員均由企業家領導，並統一在一個目的下：爲客戶提高效益，改善業務結果。加入我們在
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SOURCE Stagwell Inc.
SOURCE Stagwell Inc.
譯文內容由第三人軟體翻譯。