LVMH and Accor Join Forces to Take Orient Express to New Horizons
LVMH and Accor Join Forces to Take Orient Express to New Horizons
Accor and LVMH have entered into a strategic partnership to accelerate the development of Orient Express, a legendary House synonymous for more than a century with the most exclusive travel experiences.
雅高和路易威登已達成戰略合作伙伴關係，加速東方證券的發展。一百多年來，東方證券一直以爲客戶帶來最獨特、最精緻的旅行體驗而聞名於世。
Since the inaugural voyage of its train in 1883, Orient Express has been taking the discovery of the world to new heights for clients in search of distinctive and refined adventures. A symbol of elegance and audacity, Orient Express embodies a lifestyle that encapsulates the extraordinary and enchantment.
自1883年火車首次航行以來，東方證券一直爲尋求獨特和精緻的冒險的客戶帶來了更高端的探索世界的體驗。象徵着優雅和大膽，東方證券體現了一個將非凡和魔幻融於一體的生活方式。
Following its acquisition by Accor in 2022, Orient Express is developing new iconic ventures for trains, hotels and sailing ships whose exacting standards will reflect an extraordinary positioning within the travel world. The renaissance of an historic train and the launch of the first Orient Express sailing ship in 2026 will be the next steps in this renewed impetus. In parallel with these launches, Orient Express will open its first hotels in Rome and Venice while continuing the selective development of its global destinations.
在雅高於2022年收購東方證券之後，東方證券正在開發新的標誌性創業公司，包括火車、酒店和船舶，其嚴格的標準將反映在旅行業內的卓越定位。重建歷史火車和2026年首次推出東方證券帆船將是這種新動力的下一步。與此同時，東方證券將在羅馬和威尼斯開設首家酒店，並繼續選擇性地發展其全球目的地。
Under the terms of the agreements signed today, LVMH will be joining forces with Accor through a strategic investment in the Orient Express brand, in the company that will operate the future hotels and trains, and in the entity that will own the two sailing ships. The first ship is currently under construction at Chantiers de l'Atlantique, France, and the two groups will continue to search together for a third partner for this new venture.
根據今天簽署的協議，路易威登將通過向東方證券品牌、未來酒店和火車運營公司以及擁有兩艘帆船的實體提供戰略投資，與雅高聯手。第一艘船當前正在法國大西洋造船廠建造中，兩家公司將繼續尋找第三個合作伙伴參與這項新企業。
By contributing to the revival of this iconic brand, LVMH will add its unique expertise in high-quality products and services, illustrated in particular, in the world of travel, by the Venice Simplon-Orient-Express train and the five other trains also operated by Belmond around the world. These extraordinary experiences reflect the operational expertise and creativity of LVMH Hospitality Excellence in this field.
路易威登通過對這個標誌性品牌的復甦作出貢獻，將增添其在高品質產品和服務方面的獨特專業知識，特別是在旅行領域中，這體現在威尼斯-東方-快車和在世界各地運營的五輛其他火車上。這些非凡的體驗反映了路易威登在這一領域的運營專業知識和創造力。
Within its Luxury and Lifestyle division, Accor brings together the leading collection of luxury brands with a century-old legacy in the hotel and fine dining sectors. The remarkable heritage and history of several of these brands, including Raffles, Fairmont and Potel & Chabot, have enabled Accor to rejuvenate the experience for clients in search of excellence and distinctiveness. This vision is at the heart of the Orient Express project.
在其豪華和生活方式部門中，雅高彙集了世界領先的豪華品牌，這些品牌在酒店和餐飲行業擁有一百多年的歷史。其中幾個品牌的卓越傳統和歷史，包括萊佛士、費爾蒙和波特爾和夏伯特，使雅高能夠爲尋求卓越和獨特性的客戶注入新的活力。這個願景是東方證券項目的核心。
Bernard Arnault, LVMH Group Chairman and CEO, said, "Orient Express has embodied adventure and elegance since its origins. Its name has become part of our cultural heritage and remains a source of inspiration for the greatest artists. Orient Express epitomizes the art of refined living and the audacity that drives each of our Houses. We are delighted to be partnering with Accor to accelerate the renewal of this travel icon. Each of our groups will bring the best of its expertise to take Orient Express to the pinnacle of the art of hospitality."
路易威登集團主席兼首席執行官Bernard Arnault表示,, "自其誕生以來，東方證券就體現了冒險和優雅，其名稱已成爲我們文化遺產的一部分，仍然是最偉大藝術家的靈感來源。東方證券體現了精緻生活的藝術和推動我們每一個公司的大膽創新。我們很高興與雅高合作，加速這一旅遊標誌物的復興。我們的每一個集團都將發揮其最佳專業知識，將東方證券帶到款待藝術的巔峯。"
Sébastien Bazin, Accor Group Chairman and CEO, said, "Orient Express is a legend ever since its creation 140 years ago, drawing on its roots and its oneiric universe while remaining at all times firmly focused on the future. With Orient Express, Accor is reinventing the art of travel, discovery and great odysseys. With LVMH today, we are opening a new chapter in this exciting journey, with the ambition of exploring new horizons and embodying the audacity and creative passion that drive our groups. We're delighted to enlist LVMH's rare expertise to continue pushing further the frontiers of this legend and bringing its embodiment to life in an ever more singular way."
雅高集團主席兼首席執行官Sébastien Bazin表示：東方證券是一個140年前就創造而成的傳奇，藉助其根源和夢幻般的宇宙，始終集中於未來。東方證券公司正在重新定義旅行、探索和偉大的奧德賽的藝術。今天與路易威登合作，我們正在開啓這段激動人心之旅的新篇章，以探索新的地平線，並體現驅動我們集團的大膽與創造激情。我們很高興招募路易威登的獨特專業知識，繼續推動這一傳奇的前沿，並以一種更爲獨特的方式將其體現出來。"
譯文內容由第三人軟體翻譯。