Integral Ad Science Partners With Reddit to Enhance Ad Campaign Transparency
Integral Ad Science Partners With Reddit to Enhance Ad Campaign Transparency
Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE:RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.
全球領先的媒體測量和優化平台Integral Ad Science（納斯達克:IAS）今日宣佈與社區平台Reddit（紐交所：RDDT）合作，通過IAS的AI驅動的全媒體質量（TMQ）產品套件，爲廣告主提供跨Reddit擴展其廣告活動的信心。該平台以真實性和人類思想爲動力。
The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.
該合作將爲廣告商在Reddit上的投資提供額外的可信、第三方透明度，使其能夠接觸和參與該平台的10萬多個以興趣爲基礎、意圖驅動的社區。Reddit的全球廣告商將能夠訪問IAS可靠、獨立的品牌安全和適用性、可見性和無效流量（IVT）度量以保護和擴大其在Reddit上的廣告活動。
譯文內容由第三人軟體翻譯。