According to the Zhittong Finance APP, Honda Motor Company (HMC.US) is about to launch a highly anticipated electric truck, the N-VAN e model, in October. The starting price of this electric truck is 2.44 million yen (approximately $15,550), which is part of Honda's ambitious goal to make electric and fuel cell cars account for 40% of its global sales by 2020.

At Thursday's press conference, Honda showcased four models of the N-VAN e, which can accommodate 1 to 4 people, making it perfect for express delivery companies, construction industries, and consumers who need extra storage space. The charging performance of the electric truck is also impressive: it can be fully charged in just 4.5 hours at a normal charging speed of 6 kW, and within 30 minutes if fast charging is used.

Despite the recent slowdown in demand for the global electric car market, Honda has not given up on its electrification goals. At the same time, some of the world's largest auto manufacturers, including Ford, GM, Volkswagen, and even Tesla, have adjusted their electrification goals in recent months.

Noriyuki Takakura, Vice President of Honda's Japan business, emphasized at the press conference that the N-VAN e will be sold at an affordable price, demonstrating Honda's commitment to making electric cars more accessible. He pointed out that although the global trend for electric cars is changing, sales of electric cars in some countries, such as Thailand, remain strong. Takakura added, "Honda's position has not changed, we are committed to achieving carbon neutrality."

Last month, Honda CEO Mibe Toshihiro announced a major investment plan: by 2030, Honda will invest 10 trillion yen (approximately $648 billion) to accelerate its electrification transformation. Mibe Toshihiro also revealed that Honda plans to reduce the manufacturing cost of electric cars by more than 30%, and specifically mentioned that it plans to reduce the cost of battery procurement in North America by 20%, as part of the company's latest business plan.

Mibe Toshihiro stated that Honda's goal is to launch 7 new electric car models globally by 2030, and to make electric and fuel cell cars account for 40% of its global sales at the same time. He emphasized, "Our goal is to create electric cars with software performance that surpasses all cars currently on the market." This shows that Honda is not only pursuing electrification, but also committed to improving the intelligence and technological innovation of its products.