Earnings Call Summary | Zhihu(ZH.US) Q1 2024 Earnings Conference
Earnings Call Summary | Zhihu(ZH.US) Q1 2024 Earnings Conference
The following is a summary of the Zhihu Inc. (ZH) Q1 2024 Earnings Call Transcript:
以下是知乎公司（ZH）2024年第一季度業績會交流摘要：
Financial Performance:
金融業績：
Gross profit margin showed a year-over-year increase, with the sixth consecutive quarter of growth.
Pay membership business revenue reached RMB449.7 million with 14.8 million subscribing members.
Marketing services revenue was RMB330.5 million, a decline of 15.7% year-over-year. Brand advertising within this segment grew by 40%.
Vocational training revenue grew robustly by 35.9% year-over-year to RMB145.4 million.
毛利潤率同比增長，連續第六個季度增長。
付費會員業務收入達4.497億元，擁有1480萬訂閱會員。
營銷服務收入下降15.7%至3.305億元。該領域的品牌廣告增長了40%。
職業培訓收入同比增長35.9%至1.454億元。
Business Progress:
業務進展：
Zhihu focused on enhancing AI applications in content creation and management.
Launched the AI search feature 'Discovery' showing a positive impact on user activity.
Expanded vocational training offerings and integrated community feedback into the development of new courses.
Launched the stand-alone Yin Yang Story app to separate story content from non-story content, improving user experience.
知乎專注於提高人工智能在內容創作和管理方面的應用。
推出AI搜索功能“Discovery”，對用戶活躍度產生了積極的影響。
擴大職業培訓業務，並將社區反饋整合到新課程的開發中。
推出獨立的陰陽故事App，將故事內容與非故事內容分離，提高用戶體驗。
Opportunities:
機會：
Further application of AI in improving operational efficiencies and enhancing user engagement.
Expansion of vocational training business with a focus on AI, AGI, and software training programs.
進一步應用人工智能提高運營效率和增強用戶參與度。
擴大職業培訓業務，專注於人工智能、AGI和軟件培訓計劃。
Risks:
風險：
Decline in marketing services revenue and the ongoing refinement and adjustment of community-related costs.
營銷服務收入下降以及社區相關成本的持續完善和調整。
More details: Zhihu IR
更多詳情：知乎IR
Tips: For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
提示：如需更全面的詳情，請參閱投資人關係網站。本文僅供投資者參考，不作任何指引或建議。
譯文內容由第三人軟體翻譯。