What's Going On With TV Streaming Platform Roku's Shares On Wednesday?
What's Going On With TV Streaming Platform Roku's Shares On Wednesday?
TV streaming platform Roku, Inc. (NASDAQ:ROKU) unveiled Roku Exchange, an advertising technology solution designed to bridge ad inventory with advertiser demand directly.
電視流媒體平台Roku, Inc. (納斯達克:ROKU) 推出了Roku Exchange，這是一種廣告技術解決方案，旨在直接將廣告庫存與廣告主需求橋接。
This platform represents a significant advancement in streaming-first advertising technology.
這個平台代表了流媒體廣告技術的重大進步。
"Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households," said Louqman Parampath, VP of Product Management, Roku.
“Roku Exchange是調解層，它基於Roku超過數千萬個流媒體家庭的數據，在服務廣告並充實印象方面提供支持。”Roku的VP of Product Management Louqman Parampath說。
Roku Exchange is integrated with the Magnite supply-side platform (SSP), positioning it as a central hub for supply integrations, fair auctions, and ad decisioning within Roku's platform.
Roku Exchange與Magnite供應商平台（SSP）集成，使其成爲供應整合、公平競價和Roku平台內廣告決策的中心樞紐。
Related Read: Roku Unveils New Video Experiences, Ad Solutions, And Content Partnerships
相關閱讀Roku推出了新的視頻體驗、廣告解決方案和內容合作伙伴關係。
This integration extends Roku's reach into the broader programmatic landscape, facilitating more efficient ad transactions.
此次整合擴展了Roku在更廣闊的程序化廣告領域的影響力，促進了更高效的廣告交易。
The exchange offers programmatic access to TV streaming inventory, allowing advertisers to target audiences more accurately with features like audience-based ad decisioning and AI optimization.
該交易所提供了對電視流媒體庫存的程序化訪問，允許廣告主使用基於受衆的廣告決策和人工智能優化等功能更準確地定位受衆。
These tools are designed to maximize engagement by personalizing ad breaks and tailoring creative campaigns to viewer preferences.
這些工具旨在通過個性化廣告休息時間和根據觀衆偏好量身定製創意廣告活動來最大程度地提高參與度。
Demand-side platforms are leveraging Roku Exchange's customization capabilities, which enhance the success of Roku Media on these platforms.
需求方平台正在利用Roku Exchange的自定義功能，增強Roku Media在這些平台上的成功。
Roku's approach also supports diverse advertising needs, from mobile app promotions to locally targeted campaigns.
Roku的方法還支持各種廣告需求，從移動應用程序推廣到地方針對性廣告活動。
Price Action: ROKU shares are trading lower by 0.57% at $57.84 at the last check Wednesday.
價格行動：ROKU股票最後檢查時下跌0.57%，爲57.84美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 此內容部分使用人工智能工具生成，並由Benzinga編輯審查和發佈。
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Photo via Shutterstock
圖片來自shutterstock。
譯文內容由第三人軟體翻譯。