California Cannabis Co. Launches TikTok Shop, Wants A Share Of Billion-Dollar Marketplace
California Cannabis Co. Launches TikTok Shop, Wants A Share Of Billion-Dollar Marketplace
California-based cannabis producer and distributor Rodedawg International Industries, Inc. (OTC:RWGI), announced Wednesday that it has launched of its own TikTok Shop. The move came nearly two years after the company acquired Tree Moguls, a premium cannabis lifestyle brand based in Southern California.
總部位於加利福尼亞的大麻生產和分銷商Rodedawg International Industries，Inc.（OTC:RWGI）週三宣佈，推出了自己的TikTok Shop。此舉發生在該公司收購總部設在南加利福尼亞州的高端大麻生活品牌Tree Moguls近兩年後。
Why It Matters
這爲以下原因非常重要
The company said the move is aimed at leveraging the e-commerce potential of TikTok, considering that it has over one billion active users worldwide. An analyst from Statista now predicts that e-commerce sales on TikTok Shop are projected to reach $11 billion by the end of 2024, the company said in a press release.
該公司表示，此舉旨在利用TikTok的電子商務潛力，考慮到該平台全球擁有超過10億活躍用戶。據來自Statista的分析師預測，該公司表示，到2024年底，TikTok Shop上的電子商務銷售額預計將達到110億美元。
Rodedawg looks to expand its market reach which is planned to increase sales of its product lines.
Rodedawg希望擴大市場並計劃增加其產品線的銷售。
The initial product offering is the all-natural Elixicure Topical Pain Relief cream.
初始產品提供的是全天然的Elixicure局部止痛霜。
See also: Study: This Is The #1 Social Media Platform For Recreational Cannabis Consumers (And It's Not Facebook Or IG)
參考：研究：娛樂大麻消費者的主要社交媒體平台是什麼（不是Facebook或IG）
"Our Elixicure sales efforts began on Amazon.com and Walmart.com and since then the global e-commerce market has been experiencing rapid growth with TikTok Shop emerging as a major player," CEO Chris Swartz said. "Launching our TikTok Shop marks a significant milestone for Rodedawg as we continue to innovate and adapt to changing market dynamics."
“我們的Elixicure銷售工作始於Amazon.com和Walmart.com，此後全球電子商務市場一直在經歷快速增長，TikTok Shop正在成爲主要參與者，”首席執行官Chris Swartz說，“推出TikTok Shop對於Rodedawg而言標誌着一個重要里程碑，我們將繼續不斷創新和適應變化中的市場動態。”
What's Next
接下來怎麼做
"The potential for online sales through TikTok Shop is immense, and we are thrilled to offer our high-quality, organic, and THC-free products to a broader audience," Swartz continued. "This initiative aligns perfectly with our goal of driving revenue growth and increasing shareholder value.
“通過TikTok Shop在線銷售的潛力是巨大的，我們非常高興能夠向更廣泛的受衆提供我們高質量、有機、無THC含量的產品，”Swartz繼續說道，“這一舉措與我們的目標完美地保持一致，即推動營業收入增長並增加股東價值。”
Cannabis And TikTok
大麻和TikTok
One of the companies that benefited from marketing its cannabis products on TikTok is Nowadays. As highlighted by Benzinga's Nicolás Jose Rodriguez, Nowadays – co-founded by Justin Tidwell and Anthony Puterman – makes cannabis-infused spirits providing a light and buzzy experience without the effects of alcohol, is an example.
營銷其大麻產品的公司之一是Nowadays，在TikTok上營銷其大麻飲品。作爲常規酒精的替代品，這個由Justin Tidwell和Anthony Puterman共同創立的公司提供了一個輕鬆和愉快的體驗，但不具有酒精的影響。
"By strategically positioning their product as a non-alcoholic alternative that offers a buzz without alcohol, Nowadays has successfully navigated the limitations of marketing cannabis products online, amassed a significant following on TikTok and gained over 50,000 subscribers and 15,000 orders in just 60 days," Rodriguez wrote in his 2022 story.
“通過戰略性地將其產品定位爲一種提供了一種沒有酒精的醉感的非酒精飲品，Nowadays成功地解決了在網上銷售大麻產品的限制，在TikTok上積累了大量的粉絲，並在短短60天內獲得了超過50000個訂閱和15000個訂單，”Nicolás Jose Rodriguez在他2022年的報道中寫道。
To learn more about innovative ways of cannabis marketing join as at the the Benzinga Cannabis Market Spotlight in New Jersey on June 17th! Grow your business, raise money and capitalize on the booming NJ recreational market. Don't miss this must-attend event in New Brunswick. Secure your tickets now. Very few spots are left. Use the code "JAVIER20" for 20% off!
要了解更多關於大麻市場創新營銷的內容，請於6月17日加入我們，在新澤西舉辦的Benzinga Cannabis Market Spotlight活動中獲得收益、募集資金並獲得NJ休閒市場的資本化。不要錯過這個必去的活動！現在預訂您的門票，位置有限。使用“JAVIER20”代碼可享有8折優惠！
Now read: Marketing Cannabis On Instagram And TikTok In 2022: Tips And Tricks To Make A Splash
現在就閱讀：2022年在Instagram和TikTok上營銷大麻：製造轟動的提示和技巧
譯文內容由第三人軟體翻譯。