June 12, 2024
Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takemasu Sadanobu; hereafter “Lawson”) will launch a total of 8 storefront apps (some area-limited products) at Lawson stores nationwide (13,963 stores: as of the end of 2024/5, excluding “Lawson Store 100”) from 6/15 (Sat) for Midsummer Day of the Ox [1 no Ox: 7/24 (Wednesday), Ni no Ox: 8/5 (Monday)] Accept reservations We will begin.
＜This year's characteristic products＞
■We have a lineup of assorted menus where you can enjoy 2 flavors
We will be developing a total of 2 popular mixed menu items in the market, where you can enjoy unaju and one more flavor, such as the menu supervised by the long-established store “Ningyocho Imahan” founded in the Meiji period.
・ “Ningyocho Imahan Supervised Kuroge Wagyu Sukiyaki and Eel Kabayaki Heavy” (3,280 yen including tax)
・ “Yakiniku Toraji Supervised Thick Cut Beef Short Ribs Yakiniku and Eel Kabayaki Heavy” (2,980 yen including tax)
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“Ningyocho Imahan Supervised Kuroge Wagyu Sukiyaki and Eel Kabayaki Heavy” (tax included: 3,280 yen) |
“Mottai Kaisen Eel Futamaki” (1080 yen including tax) |
As a general rule, Lawson's event products are pre-ordered to reduce food loss. In order to further enhance reservations, we have been developing “Lawson App Reservations” for Midsummer Day of the Ox products starting in 2022.
Lawson will continue to develop products that allow customers to feel the seasons.
＜Midsummer Day of the Ox Product Reservation Period and Delivery Date＞
| ■Reservation acceptance period | : 2024/6/15 (Sat) to 7/21 (Sun) 18:00 ※Please make a reservation by 18:00 3 days before the date of receipt |
| ■Delivery date | : 2024/7/21 (Sun) to 7/24 (Wed) |
| *Reservations for August 5 (Monday) for the second day of the ox will also be accepted at the store until 18:00 on 8/2 (Friday). The delivery date is 2024/8/3 (Sat) to 8/5 (Mon). [About Lawson App Reservations] Ichi no Ox... Reservation Period: Until 7/16 (Tue)/Delivery Period: 7/21 (Sun) to 24 (Wed) Two Ox... Reservation Period: Until 7/29 (Mon)/Delivery Period: 8/3 (Sat) to 8/5 (Mon) | |
■Product Details
＜Eel Kabayaki Heavy (3 items) ＞
| picture | Product name | Price including tax | features |
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| “Produced in Kagoshima Prefecture (*) special | 3,980 yen | Uses eels from Kagoshima prefecture (*) Use thick, greasy eels. It is baked by dipping it in a special sauce with a refreshing flavor so that you can enjoy the original flavor of eels. It features a plump, soft texture. |
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| “Produced in Kagoshima prefecture (*) above | 2,408 yen | |
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| “Produced in Kagoshima Prefecture (*) | 2,158 yen |
＜Unaju and mixed products supervised by famous stores (2 items) ＞
| picture | Product name | Price including tax | features |
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| Supervised by Ningyocho Imahan Japanese black beef sukiyaki with eel | 3,280 yen | It is a luxurious weight that combines carefully selected Japanese black beef, thinly sliced, and sukiyaki prepared under Ningyocho Imahan's specialty, and eel (*) from Kagoshima prefecture. The famous sukiyaki store “Ningyocho Imahan,” founded in the Meiji period, is supervising it. |
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| Yakiniku Toraji supervision Thick sliced beef ribs yakiniku and eel | 2,980 yen | Thick sliced beef rib yakiniku grilled over charcoal is finished with a sauce supervised by Yakiniku Toraji, and served with eels (*) from Kagoshima prefecture. |
(*) Aichi, Mie (excluding some regions), Gifu, and Shizuoka prefectures use eels from Mikawa in Aichi prefecture
＜ Assorted menu items other than “Eel Kabayaki Heavy” (3 items) ＞
| picture | Product name | Price including tax | features |
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| [App reservation acceptance for store deliveries in the Kanto area (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi)] Mottainai seafood eel futomaki | 1,080 yen | Surplus ingredients such as roasted scallops and grilled silver cod were used as fillings, and combined with chopped eels from Kyushu. This is a futomaki sushi where you can easily enjoy eel. |
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| Thick beef ribs yakiniku heavy | 1,580 yen | It is a yakiniku heavy dish made with thick cut beef ribs that are satisfying to eat. You can enjoy tender, thick beef ribs. |
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| Charcoal-grilled meat thick beef tongue | 1,580 yen | It is a thick beef tongue made by charcoal-grilled beef tongue that has been cut to a thick thickness and is satisfying to eat. The thickness has been increased compared to last year, so you can enjoy the texture of beef tongue even more. |