Brita Celebrates World Ocean Day With New Beach-Cleaning Bot
Brita Celebrates World Ocean Day With New Beach-Cleaning Bot
NORTHAMPTON, MA / ACCESSWIRE / June 11, 2024 / The Clorox Company
2024年6月11日，馬薩諸塞州諾思安普頓（Northampton）/ ACCESSWIRE / - 高樂氏公司
By Laura Keller, Brand Experience Integrator
作者勞拉·凱勒（Laura Keller），品牌體驗整合師
Brita's efforts to make water better for people and the planet have come to life in the form of a beach-cleaning robot.
Brita 旨在通過沙灘清掃機器人將水資源更好地服務於人類和地球。
Fully electric and operated remotely, the BeBot - the newest innovation in litter removal technology - will comb beaches and remove litter of all shapes and sizes, including food wrappers, cigarette butts, aluminum cans and plastic water bottles. It cleans 32,000 square feet per hour, raking through sand without disrupting the beach environment. Removed litter collects in the BeBot's basket and is analyzed by partners to understand potential sources and recycle what's possible. Insights from the initiative are being used to raise awareness of plastic litter threats to coastal communities and to engage consumers and policymakers in finding solutions to plastic waste.
BeBot 是一款全電動遙控型垃圾清理技術，可以除去各種形狀和大小的垃圾，包括食品包裝、香菸菸蒂、鋁罐和塑料水瓶等。它在每小時內可清理32000平方英尺的區域，不會破壞海灘環境。被清理的垃圾被收集到 BeBot 的籃筐中，由合作伙伴進行分析，以了解潛在的來源並回收可能使用的物品。該倡議產生的見解正在用於提高人們對沿海社區塑料垃圾威脅的認識，並吸引消費者和決策者找到解決塑料垃圾問題的辦法。
The litter removal robot, unveiled on Earth Day in partnership with the city of Detroit and Council of the Great Lakes Region, was made possible by generous funding from The Clorox Company and support from Midwest retailer Meijer. This initiative is part of the largest deployment of eco-friendly and remote-controlled devices across multiple states in the region. Our company's investment will support the deployment of the BeBot on Belle Isle in the Detroit River for the 2024 season, which runs from April to October.
這款垃圾清理機器人是與底特律市和五大湖地區理事會合作在地球日推出的，這也得益於高樂氏公司的慷慨資助和中西部零售商Meijer的支持。該計劃是在該地區部署生態友好型和遙控設備的最大規模，我們公司的投資將支持將 BeBot 部署在底特律河的美麗島（Belle Isle）上，覆蓋2024年4月至10月的旅遊季節。
To see the BeBot in action and find out more about the BeBot initiative, visit the Belle Isle Conservancy website.
欲了解更多關於BeBot的行動及倡議，請訪問Belle Isle Conservancy 網站。
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
高樂公司
Contact Info:
Spokesperson: The Clorox Company
聯繫信息:
來源：高樂公司
SOURCE: The Clorox Company
來源：高樂氏公司
譯文內容由第三人軟體翻譯。