Regency Centers Brings Home Two 2024 MAXI Global Awards at ICSC Las Vegas
Regency Centers Brings Home Two 2024 MAXI Global Awards at ICSC Las Vegas
NORTHAMPTON, MA / ACCESSWIRE / June 11, 2024 / Regency Centers brought home two awards at this year's ICSC MAXI Global Awards ceremony, which features the premier recognition of excellence, innovation and creativity, and highlights the retail real estate industry's most innovative events, programs and technologies that add value to marketplaces and companies internationally.
Regency Centers 在今年的ICSC MAXI全球獎頒獎典禮上獲得了兩項獎項，這是行業房地產業卓越、創新和創意的首要認可，並突出了零售房地產行業最具創新性的事件、計劃和技術，爲國際市場和企業增加價值。
The awards included a Silver for "The Abbot Spotlight: The Unofficial Gateway to Harvard Square," and a Gold for the industry's first known intercompany partnership, "Signs of HOPE," which was collaboratively submitted by Brixmor Property Group, Regency Centers, Kimco Realty, Kite Realty Group, Peterson Companies, Sterling Organization, and Urban Edge Properties.
所獲獎項包括“ The Abbot Spotlight：哈佛廣場的非官方門戶”銀獎和行業首個已知跨公司合作伙伴關係“ Signs of HOPE ”金獎。此次合作由 Brixmor Property Group、Regency Centers、Kimco Realty、Kite Realty Group、Peterson Companies、Sterling Organization 和 Urban Edge Properties 共同提交。
The Abbot Spotlight: The Unofficial Gateway to Harvard Square
(B2B, Single Marketplace)
The Abbot Spotlight：哈佛廣場的非官方門戶（B2B，單一市場）。Abbot Spotlight 是一個持續進行的計劃，旨在展示在哈佛廣場這個美國最偉大的智力樞紐之一中舉行的獲獎歷史性裝修/再開發工程。這個佔地65,000平方英尺的混合用途資產位於麻省劍橋市中心，直接連接市場上最好的零售和場所策劃設施。這個物業值得一次提高營銷活動；由敘事驅動、視覺令人驚歎的數字製作作爲其推廣工具而被加強。
（B2B，單一市場）
The Abbot Spotlight is an ongoing initiative to showcase an award-winning historic renovation/redevelopment in the vibrant heart of Harvard Square, one of America's greatest intellectual hubs. This 65,000 SF mixed-use asset is situated in the heart of Cambridge, MA, directly connected to the best retail and placemaking amenities in the market. This property was deserving of an elevated marketing campaign; amplified by a narrative-driven, visually stunning digital production that served as its vehicle for promotion after one of the market's worst economic downturns.
點擊此處查看獎項提交。
Click here to view the award submission.
“這對所有參與者來說是一個巨大的榮譽和夢幻般的認可，”高級通信經理埃裏克·戴維森（Eric Davidson）說。“阿博特的轉型故事沒有山姆·斯泰伯爾（Sam Steibel）、大衛·謝琳（David Sherin）和克里斯塔·迪亞科尼（Krista Di Iaconi）的工作不會發生。宗教（Faith Hershey）和伊萬· 杜（Ivan Do）領導了業界最好的品牌敘事，而安靜傑出的團隊的視覺專業知識和手工藝術則將其呈現在屏幕上。我們的商人、劍橋市、我們的財產經營團隊——這張清單還在繼續。我的最喜歡的視頻內容是“熱血狂猛”（Heat），裏面有羅伯特·德尼羅（Robert De Niro）和阿爾·帕西諾（Al Pacino），但阿博特的聚光燈則緊隨其後。
It's a great honor and a fantastic recognition for all involved," said Eric Davidson, Senior Communications Manager. "The story of The Abbot's transformation doesn't happen without the work of Sam Steibel, David Sherin, and Krista Di Iaconi. The B2B and brand narrative was helmed by two of the best in the industry with Faith Hershey and Ivan Do. And of course, the visual expertise and craftsmanship of Quiet Valor's incredibly talented team really brought this to life 'on-screen.' Our merchants, the city of Cambridge, our property operations team - the list goes on. My favorite piece of video content is Heat with Robert De Niro and Al Pacino, but The Abbot Spotlight is a close second.
埃裏克·戴維森，高級通信經理表示：“這對所有參與者來說是一個巨大的榮譽和極好的認可。阿博特變革的故事不可能沒有山姆·史泰貝爾、大衛·謝林和克里斯塔·迪亞康尼的努力。B2B和品牌敘事由業界兩位最佳人才Faith Hershey和Ivan Do領導。當然，安靜的勇氣團隊的視覺專業知識和工匠精神也真正將這個項目呈現在屏幕上。我們的商家，劍橋市，我們的財產操作團隊——名單可以繼續下去。我的最喜歡的視頻內容是《熱力四射》（Heat）與羅伯特·德尼羅和阿爾·帕西諾，但《阿博特聚光燈》也是第二喜歡的。
Signs of HOPE
(Community, Company)
希望的跡象（社區，公司）。儘管自殺率上升，但只有17%的美國人意識到988生命線，這是一項由聯邦政府提供的免費心理健康危機呼叫救援資源。緊急情況是清楚的：精神健康對每個社區都有影響，而不受地理或人口統計數據的約束，2021 年 22%的美國人受到影響。因此，七家開放空氣中心房東在此行業首個已知的跨公司合作伙伴關係中合作，永久安裝希望的跡象，即在40個州的1,450家購物中心安裝促進988生命線的停車場杆標誌。這個系列組合共同服務於42%的美國人口，每年有2.51億人次到訪。
點擊此處查看獎項提交。
Despite an increase in suicide rates, only 17% of Americans were aware of the 988 Lifeline, a free lifesaving resource offered by the federal government for mental health crises calls. The urgency was clear: mental wellness is relevant to every community, regardless of geography or demographics, impacting 22% of Americans in 2021. As a result, seven open-air center landlords collaborated on the industry's first known intercompany partnership to permanently install Signs of HOPE, car park pole signage promoting the 988 Lifeline, in 1,450 shopping centers in 40 states. Together, this portfolio serves 42% of the U.S. population with 251M people who make 4.2 billion visits annually.
市場營銷與信息傳播副總裁詹·哈納克（Jan Hanak）說：“成爲能夠給予那些需要幫助的人以希望，甚至挽救生命的一部分，是非常令人滿足的。讓我們的行業慶祝我們在這項重要事業中的共同努力，是錦上添花！”
Click here to view the award submission.
“這對所有參與者來說是一個巨大的榮譽和夢幻般的認可，”高級通信經理埃裏克·戴維森（Eric Davidson）說。“阿博特的轉型故事沒有山姆·斯泰伯爾（Sam Steibel）、大衛·謝琳（David Sherin）和克里斯塔·迪亞科尼（Krista Di Iaconi）的工作不會發生。宗教（Faith Hershey）和伊萬· 杜（Ivan Do）領導了業界最好的品牌敘事，而安靜傑出的團隊的視覺專業知識和手工藝術則將其呈現在屏幕上。我們的商人、劍橋市、我們的財產經營團隊——這張清單還在繼續。我的最喜歡的視頻內容是“熱血狂猛”（Heat），裏面有羅伯特·德尼羅（Robert De Niro）和阿爾·帕西諾（Al Pacino），但阿博特的聚光燈則緊隨其後。
Being a part of something that has the potential to give hope to those who need it, and even help save lives, is incredibly gratifying," said Jan Hanak, Vice President, Marketing + Communications. "To have our industry celebrate our collective efforts in this important endeavor is icing on the cake!
參與一項具有潛力爲需要幫助的人帶來希望，甚至幫助拯救生命的事情，是非常令人滿意的，”市場推廣和通信副總裁Jan Hanak表示。“讓我們的行業慶祝我們在這項重要任務中的共同努力，是錦上添花！
Learn more about the ICSC Global Maxi awards here.
請在此處了解ICSC全球Maxi獎。
View original content here.
在此查看原始內容。
View additional multimedia and more ESG storytelling from Regency Centers on 3blmedia.com.
請訪問3blmedia.com查看Regency Centers的其他多媒體資源和更多ESG內容。
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發言人：Regency Centers
SOURCE: Regency Centers
消息來源：Regency Centers
譯文內容由第三人軟體翻譯。