Mazda Sponsored Survey Reveals Majority of Americans Are Gearing Up For A Summer Road Trip: Here Is Where They're Headed
Mazda Sponsored Survey Reveals Majority of Americans Are Gearing Up For A Summer Road Trip: Here Is Where They're Headed
- Mazda survey finds that 93% of Americans enjoy taking road trips with scenic views (82%), adventure (71%), and flexibility (71%) being the top motivators for traveling by car
- The most popular road trip vehicles among Americans are 2-row SUVs or crossovers (31%), followed by 3-row SUVs or crossovers (20%) and sedans (20%)
- 美國馬自達調查發現，93% 的美國人喜歡享受公路旅行，其中風景優美（82%），冒險（71%）和靈活性（71%）是汽車旅行的主要動力因素。
- 在美國，受歡迎的公路旅行車輛爲 2排座SUV或Crossover（31%），其次是3排座SUV或Crossover（20%）和轎車（20%）。
IRVINE, Calif., June 11, 2024 /PRNewswire/ --
加利福尼亞州爾灣，2024年6月11日 /美新社/--
The iconic American road trip tradition is alive and thriving, with drivers nationwide gearing up for summer adventures. A new survey of more than 2,500 Americans, fielded online by Optimal on behalf of Mazda, finds that 93% of Americans enjoy road trips, and at least 68% plan to set out on a road trip this summer. Mazda believes that crafting the ideal road trip vehicle is about creating unforgettable experiences on the road. Whether it's providing a comfortable ride or engaging driving dynamics, their design philosophy is dedicated to fostering lasting memories in the vehicle. To help enhance both drivers' and passengers' time spent en route to their destinations, Mazda sought to learn more about American road trip preferences.
標誌性的美國公路旅行傳統正蓬勃發展，全國各地的司機們正準備享受夏季的冒險。由Optimal代表馬自達在線對2500多名美國人進行的新調查發現，93% 的美國人喜歡公路旅行，至少68% 的人計劃在今年夏天進行公路旅行。 馬自達認爲，打造理想的公路旅行汽車就是爲了在路上創造難忘的體驗。無論是提供舒適的乘坐體驗還是引人入勝的駕駛動力學，他們的設計理念致力於在汽車中營造持久的記憶。爲了加強司機和乘客在途中到達目的地的體驗，馬自達試圖了解美國的公路旅遊偏好。對於美國人來說，進行公路旅行的吸引力不僅在於終點，更在於旅途中的體驗。當被問及爲什麼喜歡開車旅行度假時，風景優美（82%）、冒險（71%）和靈活性停下來探索旅途中不同的地方（71%）是最常選擇的原因。此外，駕駛享受（58%）和親密時光（57%）是最重要的考慮因素之一。換句話說，通過車輛旅行提供的多樣性和情感聯繫是其他交通方式無法比擬的。
For Americans, the allure of road-tripping isn't just about the end destination, but the journey along the way. When asked why they enjoy taking road trips for vacation, scenic views (82%), adventure (71%), and the flexibility to stop and explore different places along the way (71%) were the most frequently selected reasons. In addition, driving enjoyment (58%) and bonding time (57%) were among the top considerations. In other words, traveling by vehicle provides versatility and emotional connection that is unmatched by alternative modes of transportation.
至於美國人打算在今年夏天去哪裏，佛羅里達州（23%）、加利福尼亞州（17%）和喬治亞州（13%）是旅行者最受歡迎的公路旅行目的地。然而，這些位置受到公路旅行者所在地的影響。毫不意外的是，公路旅行者計劃在這個夏天訪問的最受歡迎的地點類型是海灘（54%），訪問家人和朋友（39%），去山區度假（36%）或參觀國家公園（35%）是其他熱門地點。
As for where Americans plan to go this summer, Florida (23%), California (17%) and Georgia (13%) are the most popular road trip destinations for travelers. However, these locations are highly influenced by where road trippers call home. Unsurprisingly, the most popular type of location road trippers plan to visit this summer is the beach (54%), with visiting family and friends (39%), taking a trip to the mountains (36%), or visiting a National Park (35%) falling within the other top locations.
理所當然的是，調查還發現，公路旅行者要在他們選擇的車輛裏有足夠的空間和舒適性。受訪者中最受歡迎的公路旅行車輛是2排座SUV或Crossover（31%），例如馬自達全新的2025 CX-70 ，以及3排座SUV或Crossover（20%），例如首款2024 CX-90。
Understandably, the survey also found road trippers want sufficient space and comfortability in their road trip vehicle of choice. The most popular road trip vehicles among respondents were 2-row SUVs or crossovers (31%), like Mazda's all-new 2025 CX-70, and 3-row SUVs or crossovers (20%), like the first-ever 2024 CX-90.
當被問及人們認爲公路旅行車輛的基本特點時，對舒適和智能組織的期望凸顯出來。舒適座椅被選中了85% 的時間，其次是充足的存儲空間（50%）和內部貨物容量（44%）。馬自達特意設計其駕駛員座椅以與身體的自然姿勢相一致，並創建一種對車輛動作無縫反應的體驗。在像CX-90和CX-70這樣的車型內，駕駛員還可以找到配備了駕駛員個性化設置的Nappa真皮座椅，以進一步提高長途旅行的舒適性。此外，馬自達的最新2排座跨界車型CX-70，通過獨特的子行李箱，滿足了公路旅行者的實用需求，讓他們的冒險旅程更加無拘束。 2025 CX-70和3排座SUV或跨界車（20%），如有史以來的第一輛2024 CX-90.
When asked which baseline features people find essential in a road trip vehicle, a desire for comfort and smart organization stood out, with comfortable seating selected 85% of the time followed by ample storage compartments (50%) and interior cargo capacity (44%). Mazda intentionally crafts its driver's seats to align with the body's natural posture and create a seamless reaction to the vehicle's movements. Inside models like the CX-90 and CX-70, drivers can also find Nappa leather-trimmed seats equipped with driver personalization settings to further enhance comfort during long journeys. Additionally, Mazda's newest two-row crossover, the CX-70, addresses the practical needs of road trippers with unique sub-trunk storage for clutter-free adventure.
當被問及人們在公路旅行車輛中找到的基本功能時，舒適性和智能組織的期望突出，85% 的人選擇了舒適的座椅，其次是充足的存儲空間（50%）和內部貨物容量（44%）。馬自達特意設計其駕駛員座椅以與身體的自然姿勢相一致，並創建一種對車輛動作無縫反應的體驗。在像CX-90和CX-70這樣的車型內，駕駛員還可以找到配備了駕駛員個性化設置的Nappa真皮座椅，以進一步提高長途旅行的舒適性。此外，馬自達的最新2排座跨界車型CX-70，通過獨特的子行李箱，滿足了公路旅行者的實用需求，讓他們的冒險旅程更加無拘束。
Examining essential technology features, in-car GPS navigation is viewed as crucial for a road trip vehicle being selected 73% of the time, while smartphone connectivity trails closely behind at 58%. Other top technology selections include USB ports (51%), security systems (42%), and Tire Pressure Monitoring Systems (42%). When it comes to essential safety and driver assistance features, respondents selected backup cameras (67%), blind spot monitoring (56%), and collision warning (47%) as their top three must-haves. While backup cameras are standard on vehicles built in or after 2018, the latter two are not always offered. A representation of their strong commitment to safety, Mazda's i-ACTIVSENSE technology is included in all new vehicles, offering critical safety features such as blind spot monitoring, smart brake support and more. This dedication has earned Mazda five 2024 IIHS Top Safety Pick+ awards, solidifying its position among the top brands in safety excellence.
在基本技術功能方面，汽車GPS導航被視爲公路旅行車輛被選中73% 的關鍵因素，而智能手機連接則在緊隨其後，達到58%。其他熱門技術選擇包括USB端口（51%）、安全系統（42%）和胎壓監測系統（42%）。當涉及到必需的安全和司機輔助功能時，受訪者選擇倒車攝像頭（67%）、盲點監測（56%）和碰撞預警（47%）作爲他們的前三個必需品。儘管2018年或之後的車輛上備有倒車攝像頭，但後兩個並不總是被提供。作爲對安全的強烈承諾的展示，馬自達i-ACTIVSENSE技術在所有新車中都包括了關鍵的安全功能，如盲點監測、智能制動輔助等等。這種專注已經爲馬自達贏得了五項2024 IIHS頂級安全選擇+獎項，鞏固了其在安全卓越品牌中的地位。
Mazda recognizes the intrinsic connection between driver, passenger, and vehicle, which is why they incorporate human-centric design into every model to enhance every moment of the road trip journey. From industry-leading safety ratings to comfortable and ergonomic seating designed for long-distance driving support, road trippers can feel confident in whichever Mazda they choose. As drivers nationwide gear up for their upcoming summer adventures, Mazda remains committed to creating vehicles that not only provide safe and comfortable transportation but inspire unforgettable memories along the way.
馬自達認識到駕駛員，乘客和車輛之間的內在聯繫，這就是爲什麼他們在每個模型中都將以人爲本的設計融入到公路旅行旅程的每一個時刻中。從行業領先的安全評級到爲長途駕駛支持設計的舒適和人體工程學座椅，公路旅行者能夠在選擇馬自達時感到放心。隨着全國司機們準備迎接即將到來的夏季冒險，馬自達仍致力於創造不僅提供安全舒適交通，還能激發難忘回憶的汽車。
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
關於馬自達北美運營
馬自達北美運營總部位於加利福尼亞州爾灣，並通過大約795個經銷商在美國、加拿大、墨西哥和哥倫比亞銷售、營銷、配件及客戶服務支持馬自達車輛。加拿大的運營由安大略省列治文山的馬自達加拿大公司管理；墨西哥的運營由墨西哥城的馬自達汽車公司管理；哥倫比亞的運營由哥倫比亞波哥大的Mazda de Colombia公司管理。有關馬自達車輛的更多信息，包括照片和B卷，請訪問InsideMazda.MazdaUSA.com/Newsroom在線馬自達媒體中心。
Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.
關注社交媒體並@MazdaUSA：Facebook, Instagram, X, YouTube和主題.
Survey Methodology
調查方法
This survey was conducted by Optimal on behalf of Mazda as of February 2024, with a panel of 2,523 U.S. adults, ages 18 to 78.
該調查由Optimal於2024年2月代表馬自達進行，調查對象爲2523名年齡在18至78歲的美國成年人，置信度爲95%，誤差率爲2%。
Confidence Level: 95%, Margin of Error: 2%
置信度：95%，誤差率：2%
SOURCE Mazda North American Operations
信息來源：Mazda North American Operations
譯文內容由第三人軟體翻譯。