On the 5th, Unerry ＜5034＞ announced its collaboration with TOPPAN, TBS Holdings ＜9401＞, and Styling Life Holdings Plaza Style Company, a group company of TBS, to launch the store DX co-creation space "PLAZA AGILE COMMUNICATION LAB." in Plaza Style stores.

Through the collaboration of these four companies, a scene for "knowing", "understanding", "trying", and "comparing" manufacturer's products will be created for PLAZA stores known for their high aesthetic sensitivity, information sensitivity, and information dissemination capabilities, with main target of attracting visiting customers. This will realize the optimal co-creation space for manufacturers that specialize in beauty and health care products.

Services will be provided from designing to operation of measures that take advantage of the rich marketing support know-how possessed by TOPPAN and the advertisement and effect measurement (analysis) solution that combines the service of utilizing their real behavior data platform "Beacon Bank(R)" which accumulates more than 800 million monthly flows and purchasing data. By combining TV using various contents possessed by TBS and information dissemination through Plaza Style's owned media (app, WEB, etc.), a "PLAZA AGILE COMMUNICATION LAB." can be provided that makes possible visualization of consumer's visit and shelf status utilizing customer data and Beacon data in PLAZA stores, as well as "purchasing funnel analysis" which visualizes the transition of consumers' awareness up to the point of purchase, etc.