According to Zhidao Finance APP, Keep (03650) rose more than 4% in mid-day trading, up 3.72% to HKD 8.09 with a turnover of HKD 34.93 million at press time.

On May 20th, Keep announced the launch of a share repurchase program of up to HKD 100 million, and recommendation-based share repurchases have been conducted on the open market. The initial share repurchase amount of HKD 16 million has been used over 90%. The announcement states that the company's current financial resources can implement the share repurchase while maintaining a stable financial position, and the share repurchase will demonstrate the company's confidence in its business prospects and outlook, ultimately benefiting the company and creating value for its shareholders.

In addition, on May 31st, Migu Interactive Entertainment's product, Migu Run for Love, announced a transformation and upgrade (shutdown). According to the announcement, due to business adjustments, Migu Run for Love will cease operations and services on August 31, 2024. In order to protect the important data resources of users on the platform, Migu Run for Love supports users to export and backup data or migrate it to other sports apps such as Keep. Data migration to the leading sports app Keep has become the preferred choice of many users.