Luckin Coffee Stages Remarkable Comeback, Overtakes Starbucks In China
Luckin Coffee Stages Remarkable Comeback, Overtakes Starbucks In China
Moreover, Luckin's recent growth has been driven by its expansion into the vast hinterland, where it has developed drinks tailored to local tastes. The company's shares, which plummeted following the scandal, have risen more than 12 times from their lows, although they are still 63% lower than their 2020 highs on Nasdaq.Luckin Coffee (OTC:LKNCY), the Chinese coffee chain, has made a remarkable recovery after a major accounting scandal in 2020. The company has not only survived but has also emerged as a fierce competitor to Starbucks Corporation (NASDAQ:SBUX).
中國連鎖咖啡店瑞幸咖啡（場外交易代號：LKNCY）在2020年的重大會計醜聞後取得了驚人的復甦。該公司不僅倖存下來，而且成爲星巴克公司（納斯達克代號：SBUX）的強勁競爭對手。
What Happened: Luckin Coffee, once considered China's answer to Starbucks, has made a surprising comeback, reported Bloomberg on Thursday. The company's low-cost lattes have attracted a growing customer base, propelling it to become China's largest coffee retailer, surpassing Starbucks.
事情經過：瑞幸咖啡曾被認爲是中國星巴克，據Bloomberg週四報道，該公司又取得了出人意料的復甦。該公司的低價拿鐵吸引了越來越多的顧客，使其成爲中國最大的咖啡零售商，超越了星巴克。
Despite the scandal, Luckin has managed to expand its business to over 18,500 stores, doubling from the previous year. The company has also ventured into smaller cities, where Starbucks has yet to establish a presence. Luckin's focus on automation, digitization, and cashless, takeout kiosk counters has been key to its success.
儘管遭遇醜聞，瑞幸咖啡仍在不斷擴大業務，門店數量從去年翻了一番以上，還進軍了星巴克尚未進入的較小城市。瑞幸咖啡在自動化、數字化和無現金，外帶櫃台的重點佈局是其成功的關鍵。
Moreover, Luckin's recent growth has been driven by its expansion into the vast hinterland, where it has developed drinks tailored to local tastes. The company's shares, which plummeted following the scandal, have risen more than 12 times from their lows, although they are still 63% lower than their 2020 highs on Nasdaq.
此外，瑞幸咖啡最近的增長是由其進軍廣袤內陸驅動的，其飲品專爲當地口味進行調製。雖然股價在醜聞後暴跌，但現已增長超過12倍，儘管仍比納斯達克2020年的高點低63%。
Why It Matters: The recent growth of Luckin Coffee has been significant. In January 2023, the company was reported to be making a strong comeback, less than three years after a major accounting scandal nearly led to its collapse. The company's business was booming, with shares still trading over-the-counter in New York as it aggressively opened new shops in its home China market.
爲什麼這很重要：瑞幸咖啡的最近增長是顯著的。在2023年1月，該公司被報道稱，在重大會計醜聞導致其瀕臨倒閉不到三年後，取得了強勁的復甦。該公司的業務正在蓬勃發展，儘管仍在紐約進行場外交易的股票，在其母國中國市場積極開設新店。
Despite the scandal, Luckin's OTC shares have seen a significant recovery. The company's stock has risen more than 12 times from its lows, although it is still 63% lower than its 2020 highs on Nasdaq.
儘管遭受醜聞打擊，瑞幸咖啡的場外交易股票已經實現了顯著的復甦。其股價已從低點上漲了12多倍，儘管仍比納斯達克2020年的高點低63%。
Price Action: On Thursday, Luckin Coffee OTC shares closed 0.1% lower at $18.34. On the same day Starbucks shares ended the regular session 0.4% higher at $81.47, according to Benzinga Pro data.
價格走勢：週四，瑞幸咖啡的場外交易股票以18.34美元報收下跌0.1%。同一天，星巴克的股票在常規交易中上漲了0.4%，報81.47美元，根據Benzinga Pro的數據。
Photo Courtesy: Tada Images On Shutterstock.com
照片提供：Shutterstock網站上的Tada Images
This story was generated using Benzinga Neuro and edited by Shivdeep Dhaliwal
本報道使用Benzinga Neuro生成，並由Shivdeep Dhaliwal
譯文內容由第三人軟體翻譯。