NATIONAL CINEMEDIA AND SCREENVISION MEDIA TO INTEGRATE CINEMA AUDIENCE DATA INTO NIELSEN'S AMRLD FEED
NATIONAL CINEMEDIA AND SCREENVISION MEDIA TO INTEGRATE CINEMA AUDIENCE DATA INTO NIELSEN'S AMRLD FEED
Via collaboration with The People Platform, agencies can now seamlessly input cinema data into their proprietary systems, better capture power of cinema in overall media mix
通過與The People Platform合作，代理商現在可以無縫地將電影院數據輸入其專有系統，更好地捕捉電影在整體媒介混合中的力量。
NEW YORK, June 6, 2024 /PRNewswire/ -- National CineMedia (NCM) and Screenvision Media, the nation's two leading cinema advertising platforms that collectively reach a majority of all U.S. moviegoers annually, today announced their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data (AMRLD) feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration.
2024年6月6日，紐約/美通社——全美兩大領先電影院廣告平台National CineMedia（NCM）和Screenvision Media宣佈，它們每年共接觸大部分美國電影觀衆的電影院觀衆數據將首次整合到Nielsen All Minute Respondent Level Data（AMRLD）數據流中。領先的測量合作伙伴The People Platform，一家基於雲端的移動和定位技術公司，將管理AMRLD數據流整合。
Media buying agencies will now have the ability to easily input cinema data provided within the AMRLD feed into their own unique measurement and analytics tools, thereby providing a more comprehensive understanding of the premium video ecosystem. The additional respondent-level data from both companies will enable brands to measure and track KPIs across critical metrics such as audience, attention and attribution, providing an omnichannel view that now includes cinema.
媒介購買機構現在可以輕鬆地將包含在AMRLD數據流中的電影院數據輸入其自有的測量和分析工具，從而更全面地了解高端視頻生態系統。兩家公司提供的額外的受訪者級別數據將使品牌能夠測量和跟蹤關鍵指標，如受衆、關注度和歸因，提供包括電影院在內的全渠道視圖。
"With our inclusion into the AMRLD feed, decision makers can now evaluate cinema alongside other channels within the premium video marketplace. We are thrilled to see NCM's ongoing investments in data and measurement through NCMx further solidified by this industry collaboration with Nielsen and The People Platform," shared Mike Rosen, Chief Revenue Officer at NCM.
“隨着我們被包括在AMRLD數據流中，決策者現在可以在高端視頻市場中將電影院與其他渠道進行比較。我們很高興看到NCMx通過與Nielsen和The People Platform的行業合作進一步鞏固了數據和測量方面的投資，” NCM首席營收官邁克·羅森（Mike Rosen）表示。
Christine Martino, Chief Revenue Officer at Screenvision Media said: "With this integration, our agency partners gain valuable access to data that enables them to compare cinema's effectiveness, which we've long recognized, to other mediums. Cinema consistently stands out as the premier platform for storytelling, delivering the most attentive audience in media. And, as cinema continues to evolve as a dynamic advertising platform, we remain steadfast in our commitment to driving measured impact for brands and cementing its essential role in today's diverse media ecosystem."
Screenvision Media首席營收官克莉絲汀·馬蒂諾（Christine Martino）表示：“有了這個整合，我們的代理商合作伙伴獲得了寶貴的數據訪問權限，使他們能夠將電影院的有效性（我們長期以來一直認識到）與其他媒體進行比較。電影院持續作爲講故事的首選平台，提供媒體中最專注的受衆。隨着電影院繼續作爲一個動態的廣告平台不斷髮展創新，我們仍然堅定不移地致力於推動品牌的測量影響力，並鞏固其在當今多樣化媒介生態系統中的核心作用。”
In recent years, the perception of cinema advertising has shifted from solely a brand-building medium to one that encompasses both brand and performance metrics. Cinema has continued to enhance measurement and innovate, making its data available to the media marketplace and meeting the needs of brands and agencies.
近年來，電影院廣告的看法已經從單純的品牌建設媒介轉變爲涵蓋品牌和業績指標的媒介。電影院持續加強測量和創新，使其數據可用於媒體市場，並滿足品牌和代理商的需求。
Media Contacts:
媒體聯繫人:
National CineMedia
Pam Workman, VP PR & Corporate Communications
[email protected]
national cinemedia
帕姆·沃克曼，公關與企業傳播副總裁
[email protected]
Screenvision Media
Russin Royal, CRWN Partners
[email protected]
Screenvision Media
Russin Royal, CRWN Partners
[email protected]
SOURCE Screenvision Media
SOURCE Screenvision Media
譯文內容由第三人軟體翻譯。